42. Top 10 Podcast Tips in Under 10 Minutes

This is something we can't stop talking about. Consistency wins out time and time again. Regularly showing up with quality episodes goes a long way in building trust with your target market. You're gonna come forth with authority on a consistent basis, and you're gonna become a trusted voice in their lives. It's important to show up when you say you're gonna show up for your listeners, and that means if you have to release less often because that's a sustainable cadence, do that.

I honestly would rather have a show that I know is gonna consistently release episodes every 2 weeks or once a month than a show that goes really heavy for a month and then goes 0 dark 30. So make sure you're being consistent and keep showing up.

So we talk a lot about, you know, if you go back to past episodes about, again, rightsizing your expectations. Podcasting is a long game, so don't just put it out there and expect for people to find it. There are ways that are gonna help people find your show and that are gonna help you to create consistent content that is gonna be the right content for your intended audience.

Don't shy away from discussing your course or your book, your unique skills, or your services through that organic conversation or internal ads or even a direct call to action at the end of your episode, which we'll get to

Video is your friend. If you have a podcast, it's a given you're you're recording that audio, but we always encourage you to record video as well even if you don't have a video podcast just yet. So in this day and age of podcasting, video consumption is definitely on the rise thinking about TikTok, Instagram, and YouTube, especially with YouTube leveraging YouTube Shorts, which is we've seen on our channel is, I think, the number one thing that compels people to subscribe to our channel. And then, also, we use those YouTube shorts to encourage people to go and view the long form episode from that clip. So really, really powerful feature there.

And even if you're not ready to launch a video podcast yet, recording video for your podcast from the beginning of your show from episode 1 gives you the option to launch a a video show later when you have more traction and capacity.

So we've said this before, and we will say it again. Here is a quick list of all the long and short content you can get from one episode of your 30 to 45 minute podcast, full length video podcast episode on YouTube and Spotify, full length audio episode on Spotify, YouTube podcast, Apple, anywhere that your listeners get them, short length YouTube videos, newsletters, blog copy, email marketing copy, short videos for posting Instagram Reels or LinkedIn or TikTok, YouTube shorts, and LinkedIn long and short form copy. So that is just a rattled off list of all the content you can get. So our tip is work smarter, not harder, and figure out and streamline those processes to do that in a sustainable way. That is also something that we help you do at Podcircle .

We take your episodes, and we can create an entire host of content for you.

So our pro tip here is to outsource your weaknesses to a podcast agency who knows how to do this stuff like Podcircle or another trusted you know, if you have a a friend who's a podcast producer, but make sure they really know their stuff that they know the ins and outs of podcasting. So, if you're an entrepreneur or a creative who decides to start a podcast, you're probably used to relying on your own skills. I relate to this hardcore, but the truth is you can't do it all yourself. And even if you think you can, you probably shouldn't. It's estimated that only 20% of podcasts launched each year actually survive their 1st year.

I've read stats that say that most podcasts peter out after 6 or 7 episodes, which would suggest that they don't even make it a couple of months. So there's a lot that goes into recording and releasing a quality show, including content planning, interview prep, and then not to mention the actual recording and editing of the audio video episodes, writing show notes, creating, like, marketing assets, clips, and promotion. There's a lot that goes into it. So I encourage people to partner with a quality podcast agency like Podcircle early so that you don't start experiencing that burnout in, you know, in those first 5 or 10 episodes. So by outsourcing the various aspects of of your podcast, you can find the freedom to focus on the things that only you can do best.

Encourage them to join your email list for exclusive content or your newsletter. Maybe you have a newsletter on LinkedIn like we do. Provide them ways to engage with you and show up for you on social media. Maybe go watch our clips or our reels on Instagram or LinkedIn. See? Right there. Provide clear CTAs. Invite them to take the next step and have a conversation with you or purchase a product. That's our number 7.

It's a USB mic. You could also plug it into a mixer. Really great mic for hybrid podcast setups. You can also find a link to it in the show notes of this podcast. Or if you're watching on YouTube, go grab the link in the description. If you just scroll all the way down to the bottom, you can find it there and grab one for yourself.

You can save time, save money, and optimize your guest time while taking the technical struggles out of the process. So I believe you can make your content go farther and use less of your energy and resources by tapping into virtual interviews.

You know, we've recorded No.