Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series. Melbourne Food & Wine Festival podcast https://b...
Jun 04, 2019•19 min•Season 3Ep. 8
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker , CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable? , today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message...
May 22, 2019•27 min•Season 3Ep. 7
Respected expert and commentator on the future of podcasting and radio, James Cridland , joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen...
May 08, 2019•30 min•Season 3Ep. 6
How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook. BE's Chris Ashmore asks Stev...
Apr 24, 2019•25 min•Season 3Ep. 5
An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts , who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and...
Apr 10, 2019•22 min•Season 3Ep. 4
More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago. Sharon Taylor , CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's vis...
Mar 27, 2019•18 min•Season 3Ep. 3
With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Inter...
Mar 11, 2019•23 min•Season 3Ep. 2
As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential informatio...
Feb 27, 2019•19 min•Season 3Ep. 1
Do you blow through a straw in the shower? Do you chew cud like a cow? Do you regularly stretch your articulators? If you're not sure what all this means, then it's likely you're not warming up your voice properly. Voice coach, Anouska Taylor , takes Chris Ashmore through a training regime to get the most out of your voice in a podcast. And, to wrap up BE Podcasting for 2018, Chris Ashmore and Nick Schildberger examine the year that's been. Anouska Taylor anouskataylor.com Podcasting Essentials ...
Dec 07, 2018•24 min•Season 2Ep. 10
OzPod is an annual podcasting conference, bringing together the industry leaders in one place on one day to discuss all things podcasting. The ABC-organised event was held this year at Federation Square on October 17th. BE’s Nick Schildberger and Chris Ashmore are joined this episode by Sharon Taylor , CEO of Omny Studio, to discuss some of the highlights of the conference. They provide their thoughts into some of the statistics, the future of audio, smart speakers (are they a “thing”?), branded...
Nov 01, 2018•29 min•Season 2Ep. 9
A podcast produced in-house for a medical organisation has commanded a huge following and accolades since its debut in June 2015. Produced by Mic Cavazzini , Pomegranate Health is a podcast for the Royal Australasian College of Physicians, a member association representing 25,000 medical and trainee specialists in Australia and New Zealand. The podcast won the Career and Industry category at the 2018 Australian Podcast Awards, and its production quality has been compared with Radiotopia and NPR....
Sep 26, 2018•19 min•Season 2Ep. 8
Increasing numbers of thought leaders are using podcasts to engage more deeply with their audience and to help build their person brand. In this episode, Chris Ashmore hears from six thought leaders about why they have chosen podcasting to grow their tribe. Chris also highlights some branded podcasts we've been working hard creating recently: Paper Cuts https://www.officeworks.com.au/workwise/grow-and-lead/listen-now-paper-cuts-podcast Big Sis Pod https://omny.fm/shows/big-sis-pod More informati...
Aug 23, 2018•19 min•Season 2Ep. 7
What should a brand think about before starting a podcast? What are some good examples of branded podcasts? What’s the future of podcasting and what is a good audio strategy? Those are just some of the questions we ask American podcast expert, Evo Terra , who co-authored the original Podcasting for Dummies. Co-hosts Chris Ashmore and Nick Schildberger also examine Google and its new dedicated podcast app for Android devices. How does Google’s ambition to accelerate the growth of podcast consumpt...
Jul 05, 2018•18 min•Season 2Ep. 6
To help position himself as a leader in the field of customer experience, RateIt’s CEO Michael Momsen teams up with Wavelength Creative’s Adam Jaffrey to produce Customer Experience Leaders, a fortnightly podcast to unpack the best practices in customer service. Michael says podcasting is like what Instagram was when in the beginning - if you jump in now, you can build your influence in the burgeoning medium. Podcasting over time, he says, is a particularly useful tool to grow a loyal tribe of l...
Jun 13, 2018•23 min•Season 2Ep. 5
Loop11 is a company which offers tools to test your website's usability and navigation functionality. With such a niche product, how does the team at Loop 11 manage to create a buzz around what it offers? You guessed it — via a podcast! Produced by Loop 11's Product Head, Ben Newton, True North branded podcast for Loop11 has steadily built quite a following of dedicated fans. It’s a high-quality UX and Design podcast which tells the stories about design teams, innovation and problem-solving from...
May 02, 2018•22 min•Season 2Ep. 4
Phil Sylvester is a former TV producer and FM radio broadcaster, who has brought his talent and skills across to World Nomads to create the company’s podcast. Brilliantly produced, Phil explains how it is helping the company achieve longterm goals of market awareness. Phil discusses the podcast’s production quality and has advice to other companies looking to get involved in podcasting. Presented by Nick Schildberger and Chris Ashmore . World Nomads worldnomads.com World Nomads podcast worldnoma...
Apr 04, 2018•24 min•Season 2Ep. 3
Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis , explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release. Nicole explains the unique advantages podcasting brings to a company’s marketing mix, and provides insights in Genea’s involvement in the making o...
Mar 08, 2018•25 min•Season 2Ep. 2
A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name. Its reach is in the tens of thousands; and, after launch, it soon was elevated to Apple’s New & Noteworthy section. Funded by the the federal Department of Health, NPS MedicineWise publishes the peer-reviewed national independent journal of drugs and therapeutics, Australian Prescriber. W...
Feb 13, 2018•18 min•Season 2Ep. 1
One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting. What makes it so attractive for audiences? How do you make a good one? And why are organisations embracing audio content now to engage more effectively with consumers? We provide case studies of Australian brands which understand the unique pulling power of podcasting, including GE with its podcast Decoding Genius , fertility clinic...
Dec 19, 2017•24 min
Podcasting is proving to be a valuable tool to engage audiences on a much deeper level. Newspapers in particular are using podcasts to initiate a stronger conversation and explore issues in more depth than the written word. We hear from Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus. And, we learn of a new tool to allow your audience to interact with your podcast, by asking recorded questions to the host or the podcast...
Nov 29, 2017•19 min•Season 1Ep. 19
Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts. Andy Hayes of Placard Media explains why a host-read ad is the most effective way to promote a product in a podcast. And he is a champion of branded podcasts which can provide useful information to an eager audience. Presented by Nick Schildberger and Chris Ashmore. More Information Placard Media http://www.placardmedia.com Podcasting Es...
Nov 14, 2017•26 min•Season 1Ep. 19
Ex-ABC producer Courtney Carthy took a plunge in the world of podcasting almost 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs. The podcast network has several quality podcasts in its portfolio including The Debrief with Dave O’Neil, The Clappers, and Ten Questions with Adam Zwar. Courtney discusses the network’s experimentation with advertising on trams, the differences of producing for radio and podcasts, and why podcasting is particularly attractive for adverti...
Oct 31, 2017•28 min•Season 1Ep. 17
Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world. Rob pops some of the leading myths around the marketing of podcasting, including the old chestnut: what is the ideal length of a podcast? Rob also offers his thoughts on acquiring larger audiences, some of the biggest fails he’s seen in podcasting, the best way to advertise on a pod...
Oct 16, 2017•27 min•Season 1Ep. 16
Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart? We present those questions to Russell Ivanovic , developer and founder of Shifty Jelly based in Adelaide, which has developed one of the most popular podcast apps, Pocket Casts. Russell offers his thoughts on what makes a podcast popular, the future of the industry and how advertisers and brands can get involved Presented by Nick Schildberger and Chri...
Oct 02, 2017•23 min•Season 1Ep. 15
There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry. Chris Ashmore and Nick Schildberger discuss the highlights from the event and share their thoughts on how podcasting is shaping up and the lessons for businesses looking to g...
Sep 18, 2017•24 min•Season 1Ep. 14
Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media. Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonia...
Sep 04, 2017•21 min•Season 1Ep. 13
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strat...
Aug 21, 2017•23 min•Season 1Ep. 12
Since Thomas Edison's invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world's digital industrial leader, it has embraced new platforms like podcasting to spread the message. That's according to Joanne Woo , VP Communications, GE Australia, New Zealand and Papua New Guinea. Decoding Genius is GE's branded 6-episode podcast which explores the lives of six young geniuses in Australia and around the world. Joanne Woo discusses t...
Aug 06, 2017•17 min•Season 1Ep. 11
Veteran radio broadcaster Kevin Turner combined his love of radio with his passion for real estate to create two successful podcasts, Real Estate Talk and Real Estate Uncut. Targeted at investors and real estate agents, the podcasts bring in tens of thousands of listeners who are drawn in to the punchy, nuts-and-bolts interview-based information and advice from experts in the industry. Kevin has taken a collaborative approach with his sponsors who leverage the intimate and authoritative nature o...
Jul 24, 2017•24 min•Season 1Ep. 10
If you're looking to build better brand engagement and brand awareness, podcasting might just be the medium to do that. That's according to Josh Butt , executive producer of 'Modern Babies'. Josh and co-host, Jess Hamilton, worked with Nova Entertainment to create a branded, utility-based podcast for Australian fertility group, Genea. Josh goes through the steps involved in putting the high-quality, 10-episode series together, and he discusses why podcasting in particular allows a brand to build...
Jul 11, 2017•18 min•Season 1Ep. 9
