S3E2 A bigger slice of the audio pie

Podcasting Essentials

Mar 11, 2019•23 min•Season 3Ep. 2

--:--

Listen in podcast apps:

Apple Podcasts

Spotify

Download

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general.

Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea.

Westwood One
http://westwoodone.com

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

For the best experience, listen in Metacast app for iOS or Android