SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communic...
Feb 08, 2022•29 min•Season 5Ep. 24
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr. Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative...
Jan 25, 2022•32 min•Season 5Ep. 23
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table. Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? ...
Jan 11, 2022•25 min•Season 5Ep. 22
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips. Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with...
Dec 28, 2021•38 min•Season 5Ep. 21
SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium? So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, t...
Dec 14, 2021•21 min•Season 5Ep. 20
As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2...
Nov 30, 2021•35 min•Season 5Ep. 19
Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Nov 16, 2021•28 min•Season 5Ep. 18
Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over from Hot Pod founder, Nick Quah. But she’s no newbie to reporting on the audio industry, having done it since 2018 as a senior reporter at technology blog, The Verge, that now owns the Hot Pod newslett...
Nov 02, 2021•28 min•Season 5Ep. 17
From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co-hosts Nick Schildberger and Nicole Goodman to discuss their core mission and the success that comes from tapping into what people need to hear. Podcasting Essentials is produced by: SoundCartel soundc...
Oct 19, 2021•30 min•Season 5Ep. 16
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listen...
Oct 05, 2021•24 min•Season 5Ep. 15
Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download numbers but has an enviable record of producing some of the most listened to, host-read ads in the business. Sandy Girard, SVP of Programming at Crooked Media, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the network’s approach to media buying, partnership building and authentic programming, in a lightning-fast political landscape. And drawi...
Sep 21, 2021•26 min•Season 5Ep. 14
Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61...
Sep 07, 2021•32 min•Season 5Ep. 13
In this episode we head to little Britain to find out what's happening with their BIG growth in podcasting. Jake Warren, Founder and CEO of Bristol-based podcast agency, Message Heard, talks to co-hosts Nick Schildberger and Nicole Goodman about the UK podcasting scene, branded podcasting and his keys to making successful, original audio. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 24, 2021•31 min•Season 5Ep. 12
People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little deeper. Nic Newman is a Senior Research Associate at Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report - the most comprehensive annual, global study of news and media consumption covering 46 countries. He talks about his findings to co-hosts Nick Schildberger and Nicole Goodman. References: Digi...
Aug 09, 2021•27 min•Season 5Ep. 11
Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts! Now that that’s clear, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios and Radio National, chats to co-hosts Nick Schildberger and Nicole Goodman about how you should be thinking about calls-to-action. References: Why podcast calls to action matter How podcast recommendation newsletters help improve discoverability PE S4E1 A passion for podcast descriptions Podcasting Essentials is produced...
Jul 27, 2021•24 min•Season 5Ep. 10
The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO of Counterweight Creative, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the keys to audience growth – starting early, consistent engagement and standing out from the crowd. References: Podcast Marketing Academy | Counterweight Creative: Podcast Strategy & Production ‘Making branded podcasts original’ – blog and video by Nick Schildberger...
Jul 13, 2021•28 min•Season 5Ep. 9
Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation - making it easier for producers to earn money! Gotta love that! Reference: Podnews.net Podcasting ...
Jun 29, 2021•23 min•Season 5Ep. 8
The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times? Reference: The Infinite Dial, Australia 2021 https://www.edisonresearch.com/the-infinite-dial-2021-australia/ Podcasting Esse...
Jun 15, 2021•25 min•Season 5Ep. 7
Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences. References Chartable: Chartable: Podcast Analytics & Attribution - Chartable Podcast Day 24: Podcast Day 24 – The planet's podcasting conference Podcasting Essentials is produced by: S...
Jun 01, 2021•28 min•Season 5Ep. 6
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021. The trio discusses Apple's recently announced subscription service and how it compares to Spotify's model. They also investigate the motivations behind the sudden growth in popularity of live audio with Spotify, Facebook...
May 18, 2021•25 min•Season 5Ep. 5
Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry is growing. Kristin Molenaar is the CEO of YesBoss, a company that matches appropriate people to the right podcasts. It sounds simple enough, but not everyone knows how best to sell themselves or how to invest in these relationships. Kristin takes hosts Nick Schildberger and Nicole Goodman through the steps involved to become a successful podcast guest. And w...
May 04, 2021•29 min•Season 5Ep. 4
Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed. Reference Pacific Content blog Podcasting Essentials is produced by: SoundCartel sou...
Apr 06, 2021•37 min•Season 5Ep. 3
Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and podcast, suggests brands get weird with it! Co-hosts, Nick Schildberger and Nicole Goodman chat to Bryan about his take on this niche and very creative area of podcasting. In simple terms, he reveals what we need to know and its hidden value to podcast creators. But first, Nick and Nic reveal highlights from the latest podcasting listenership statistics, released in...
Mar 23, 2021•26 min•Season 5Ep. 2
So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call ...
Mar 09, 2021•20 min•Season 5Ep. 1
SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most! There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episo...
Feb 09, 2021•27 min•Season 4Ep. 23
SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience. It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. T...
Jan 26, 2021•26 min•Season 4Ep. 22
SUMMER SERIES: There’s sound and then there’s immersive audio - sound that reaches into your bones and allows your mind to paint a rich and textured story. Few know more about this style of audio than ‘Carrier’, writer and director Dan Blank, who joined us earlier this season and explained his creative process. An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of exp...
Jan 12, 2021•22 min•Season 4Ep. 21
SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences. So we thought we’d bring back Ralph Van Dijk who delves into his vast reserves of knowledge and paints a picture, in sound. Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded...
Dec 29, 2020•26 min•Season 4Ep. 20
SUMMER SERIES: This interview was recorded in March 2020, we’d just rebranded as SoundCartel and coronavirus was headed for Australian shores. David is fantastic and a 2020 retrospective wouldn’t be complete without him. Enjoy! Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry...
Dec 15, 2020•26 min•Season 4Ep. 19
Audio quality is the gateway to professional podcasting. That's the mantra behind Californian-based audio software start-up, SquadCast. Co-founders Zachariah Moreno and Rockwell Felder are on a mission to offer studio-quality audio for podcasters across the world. For remote recording, SquadCast is easy to use, the audio is recorded instantaneously, and there's no need to download to share audio files. SoundCartel's Chris Ashmore explores remote-recording best practices with Zach and Rock, and h...
Dec 01, 2020•29 min•Season 4Ep. 18
