It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the resu...
Nov 17, 2020•26 min•Season 4Ep. 17
While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns used podcasting to get their respective messages out. She also reveals some new research on the power of host-read ads. Then Omny Studio's Managing Director, Sharon Taylor chats to Nick Schildberger about the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics. References Find o...
Nov 04, 2020•26 min•Season 4Ep. 16
Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience. Evo emphasises the importance of getting the fundamentals right, first and foremost. This includes a proper podcast website, distributing the podcast through all available channels, planning to leverage your existing relationships, and at all times make sure you are creating remarkable content. One thin...
Oct 20, 2020•28 min•Season 4Ep. 15
There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes. The inimitable Evo Terra, host and producer of ‘Podcast Pontifications’, provides pearls of wisdom to Nick Schildberger and Nicole Goodman, on the steps involved. Evo also provides his opinions on the worthiness of video podcasts, whether podcast transcripts are necessary...
Oct 06, 2020•28 min•Season 4Ep. 14
In just two years, Spotify has taken a big bite out of Apple’s podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify Australia and she talks to Nick Schildberger and Nicole Goodman about Spotify’s goal to dominate the space, whilst giving back to podcast creators and listeners alike. And we bust some Spotify myths too! Reference Westwood One's Podcast Download Fall 2020 Report Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystu...
Sep 22, 2020•17 min•Season 4Ep. 13
There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting. Podcasting Essentials is prod...
Sep 08, 2020•27 min•Season 4Ep. 12
As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you need to be aware of. But, at your own peril. Nicole Murdoch, Principal at Eaglegate Lawyers talks piracy and music, while Nicole Stephensen, Principal Consultant at Ground Up Consulting, discusses privacy with Nicole Goodman. Nick Schildberger and Nicole Goodman kick-off by considering the latest piracy incident in podcast land. And yes, there are four Nic/ks i...
Aug 25, 2020•16 min•Season 4Ep. 11
Podcast Futurist and friend of the show, James Cridland sees almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it. He talks to Nick Schildberger about this and everything from big consolidations, to caution around auto-transcript functionality. He also ponders the approach of Google and Apple and has a few interesting thoughts about Joe Rogan. And if you’re deciding between producing a video podca...
Aug 11, 2020•33 min•Season 4Ep. 10
An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so li...
Jul 29, 2020•22 min•Season 4Ep. 9
Rob Greenlee , VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick Schildberger and Nicole Goodman . This time, Rob talks about how he’s planning on leading the Podcast Academy, what the goals of the organisation are, who can join and the process. They also delve into the prickly topic of the value of podcast content and if the big streaming platforms should pay. Reference The Podcast Academy https://www.thepodcastacademy.co...
Jul 14, 2020•32 min•Season 4Ep. 8
What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin , President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running...
Jun 30, 2020•33 min•Season 4Ep. 7
Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple h...
Jun 16, 2020•26 min•Season 4Ep. 6
David Brown , host of Wondery podcasts, Business Wars, Business Wars Daily and WeCrashed continues his chat with Nick Schildberger and Nicole Goodman . David gives his thoughts on podcast ads, the lessons we can learn from Business Wars and what would make a great Australian Business War! References Mastercard's sonic branding story: https://newsroom.mastercard.com/videos/sound-on-mastercard-debuts-sonic-brand-2/ Coca-Cola's sonic branding story: https://www.youtube.com/watch?v=QymLzVtbsBo Podca...
Jun 02, 2020•28 min•Season 4Ep. 5
Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over t...
May 19, 2020•26 min•Season 4Ep. 4
In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium. Reference Lessons from history: Advertising in an economic downturn https://bit.ly/2KmXyRK Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudi...
Apr 22, 2020•24 min•Season 4Ep. 3
The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions. Reference Infinite Dial 2020 https://www.edisonresearch.com/the-infinite-dial-2020/ Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for priva...
Apr 07, 2020•24 min•Season 4Ep. 2
71% of people choose new podcasts based on podcast descriptions and titles. So what better way to kick off season 4 of Podcasting Essentials than with advice on this topic from Andrew Davies, Digital and Engagement Editor at ABC Audio Studios. Andrew is passionate about podcast descriptions and titles. As we should all be! They’re incredibly important for discovery and not enough people do them justice. Andrew joins Nick Schildberger and Nicole Goodman to chat about podcast descriptions, titles ...
Mar 24, 2020•26 min•Season 4Ep. 1
Ever wondered about the ‘Top Lists' in podcast apps? Who selects them & how? What dark arts are going on back there and who’s responsible? Darian Muka is the Content Curator for Pocket Casts and listens to podcasts all day. She takes a break from the serious business of podcast app curation to tell Nick Schildberger and Nicole Goodman what goes into creating the top lists at Pocket Casts and how to get yours featured. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3...
Dec 04, 2019•23 min•Season 3Ep. 21
There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing. Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13 . Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads. Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsens...
Nov 20, 2019•24 min•Season 3Ep. 20
Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience. BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands. Nick and Nicole also discuss the l...
Nov 07, 2019•19 min•Season 3Ep. 19
Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts"...
Oct 22, 2019•21 min•Season 3Ep. 18
Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium. Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference.. ABC Podcast R...
Oct 08, 2019•32 min•Season 3Ep. 17
If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting industry. While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole ...
Sep 24, 2019•23 min•Season 3Ep. 16
If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation. Melbourne Food & Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food w...
Sep 10, 2019•19 min•Season 3Ep. 15
A special treat this episode – first we hear from BE's own executive producer, Heather Dawson , on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution. Also, we hear from workplace psychologist, Ellen Jackson , whose podcast, Potential Psychology , was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production pr...
Aug 27, 2019•27 min•Season 3Ep. 14
Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi , producer of Israel's most listened to podcast, Making History. Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds. Ran also offers his thoughts of the future of audio content, one of on-demand audio outstrip...
Aug 14, 2019•27 min•Season 3Ep. 13
Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington , founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand ...
Jul 30, 2019•22 min•Season 3Ep. 12
It’s been a big year for Sharon Taylor , Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down. She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands. This episode of Podcasting Essentials is presented by Nick Schildb...
Jul 16, 2019•22 min•Season 3Ep. 11
Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines. Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations. The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency. Co-hosts Nick and Nicole discuss the importance of utilising experience...
Jul 04, 2019•27 min•Season 3Ep. 10
Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows. The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards. Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce. Also, Kellie provid...
Jun 20, 2019•34 min•Season 3Ep. 9
