Podcasting Business School - podcast cover

Podcasting Business School

This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full time podcaster this show will help you get there!www.podcastingbusiness.school
Adam Schaeuble is an online business coach for podcasters. He specializes in teaching online business owners how to leverage their podcast to get more clients. This show will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place. This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consultants, and online marketers. If you want to learn how to leverage a podcast to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I start a podcast? *How do I get more podcast downloads? *How do I monetize or make money as a podcaster? *How do I use my podcast to grow my business? *How to get podcast sponsors? *How do I use a podcast to get more online coaching clients? *How can I use a podcast to grow my brand?

Episodes

200: Grow your podcast with a Community Engagement Lead Magnet

If you are looking for some Podcasting Tips on how to get more podcast downloads, get more audience engagement, and how to monetize your podcast this episode will be your JAM! Check out EP 200 of Podcasting Business School as I teach you how to grow your podcast with a Community Engagement Lead Magnet. Top Takeaways from this episode: *How to use this technique to create superfans of your podcast. *How to create an irresistible reason to attend your session. *How to properly market your first se...

Oct 05, 202148 min

199 PODCAST AUDIT: The Everything Enthusiast with Jennie O'Connor

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 199 of Podcasting Business School where I do a Podcast Audit with Jennie O'Connor from the Everything Enthusiast podcast. ****** Are you a podcaster with a show that is doing less than 1,000 downloads per episode? Start your 14 day free trial inside the Download Growth Club: https://www.po...

Oct 01, 202129 min

198: How podcasters can set up a four day work week with Joe Sanok

Sometimes the "hustle" can get over glorified in the entrepreneurship space and today we are going to look at things from a different angle as we slow down and work less to achieve better results! If you are looking for some great podcasting tips around building your business then you are in the right place! Check out episode 198 of Podcasting Business School as Joe and I discuss: *What made him realize that people don't actually have to use a traditional work schedule, especially if you are an ...

Sep 28, 202144 min

197 PODCAST AUDIT: The Rogue Retirement Lounge with Matt Franklin

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 197 of Podcasting Business School where I do a Podcast Audit with Matt Franklin from the Rogue Retirement Lounge podcast. Get signed up for a free Podcast Audit interview: https://www.podcastingbusiness.school/podcast-audit...

Sep 24, 202132 min

196: The four styles of podcast episodes and who should be using them.

Many podcasters jump into the game with the intention to have an interview based show, but it's super important to know the OTHER three styles of podcast episodes that you may want to consider for your show! If you are looking for some podcasting tips on how to grow your podcast and monetize your podcast then check out EP 196 of Podcasting Business School where I discuss: *The podcast episode style that all coaches need to try out. *The podcast episode style that will get you booked as a speaker...

Sep 21, 202146 min

195 PODCAST AUDIT: Health For Fitness with Heather Walsh

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 195 of Podcasting Business School where I do a Podcast Audit with Heather Walsh from the Health For Fitness podcast. Get signed up for a free Podcast Audit interview: https://www.podcastingbusiness.school/podcast-audit...

Sep 17, 202132 min

194: Using your podcast to grow your coaching business with Bruce Langford from Mindfulness Mode

If you are looking for some great podcast monetization tips this episode is for you! I know that many podcasters consider monetizing their podcast by creating a coaching program to serve their listeners. This week I'm bringing in Bruce Langford from the Mindfulness Mode podcast to talk about how he's created a very successful coaching program that serves his audience. Check out EP 194 as Bruce and Adam discuss: *The first things that podcasters need to do if they want to create a coaching offer....

Sep 14, 202140 min

193: Podcast Audit: Decorate Like A Design Boss with Kimberly Grigg

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 193 of Podcasting Business School where I do a Podcast Audit with Kimberly Grigg from the Decorate Like A Design Boss podcast. Get signed up for a free Podcast Audit interview: https://www.podcastingbusiness.school/podcast-audit...

Sep 10, 202128 min

192:10 ways to monetize your podcast without sponsors

If you are looking for some podcasting tips on podcast monetization and podcast sponsorships you are in the right place! Many podcasters come into the podcasting world with dreams of giant sponsorships and then they are hit with a cold dose of reality when those don't come so easily. Check out EP 192 as I give you 10 ways to monetize your podcast without sponsors! Top takeaways: * Why we shouldn't focus on getting sponsors when we first launch. *The easiest way to monetize if you offer coaching ...

Sep 07, 202146 min

191: How to turn your podcast into a Side Hustle success with Craig Clickner and Carrie Bohlin from the Tandem Talks podcast

If you are looking for some podcasting tips on podcast launch, podcast growth, podcast monetization, and podcast audience engagement then you are in the right place! Check out EP 191 of Podcasting Business School as Adam chats with Craig Clickner and Carrie Bohlig from the Tandem Talks podcast where they discuss: *What got Craig and Carrie interested in side hustles. *Common mistakes people make when starting a side hustle. *How to successfully transition from side hustle to full time entreprene...

Aug 31, 202150 min

190: Helping Podcasters Fix Their Premature Monetization

Premature Monetization: It happens to the best of us! I know that many podcasters get into podcasting to make some money, but many times they suffer from premature monetization...aka.....trying to monetize their audience too early. Check out episode 190 of Podcasting Business School where I dive into: *The symptoms of premature monetization. *Where your focus needs to be initially instead of monetization. *How to know when we are ready to monetize. *My epic (fail) story of the 1st time I attempt...

Aug 24, 202146 min

189: Finding balance with your business and your family with Jeff Lopes from the Jeff Knows Inc entrepreneurial podcast

We all want to crush it in our podcasting business but it's not worth it if all that hard works throws us way out of balance with our family life. My guest this week is Jeff Lopes and he's get his hands on a LOT of different projects including a super popular podcast, but he also has a simple system that he uses to keep his work/life balance in check. Check out episode 189 of Podcasting Business School as we discuss: *What made Jeff decide to start a podcast? *Why doesn't Jeff prepare in advance...

Aug 17, 202139 min

188: Maximizing your social media marketing assets

I feel like we should view our podcast marketing strategy just like how we view our financial investments. We need to invest our assets (our time) wisely when it comes to marketing our podcasting brand. Check out episode 188 of Podcasting Business School as I dive into: *Why we need to do more than just the basics with our marketing if we want to grow our podcast. *Why we need to evaluate our marketing assets and invest our time in the best performers. *Which types of tech we should be looking a...

Aug 10, 202147 min

187: Clubhouse and YouTube tips for Podcasters with Mark Savant from After Hours Entrepreneur

If you are a podcaster that is looking for some podcasting tips around how to use Clubhouse and Youtube as a podcaster then you are in the right place Pod Pals! Check out episode 187 of Podcasting Business School as Adam interviews Mark Savant from the After Hours Entrepreneur podcast. In this episode Adam and Mark discuss: *Tips for podcasters that want to use Clubhouse to grow their podcast. *Tips for podcasters that want to use YouTube to grow their podcast. *The low hanging fruit when it com...

Aug 03, 202145 min

186: Podcasting Tips for growth, engagement, and monetization

If you are looking for some podcasting tips around podcast growth, audience engagement, and podcast monetization you are in the right place Pod Pals! Check out episode 186 of Podcasting Business School as Adam does three podcast audits with podcasters that are looking to level up their show. First up we have Rita Perez from The Cruise Retreat Podcast. Adam delivers some podcasting tips about doing niched down episode series to highlight segments of interest of your ideal listeners. Next up we ha...

Jul 27, 20211 hr 28 min

185: Tips for developing a successful podcasting side hustle with Kris McPeak from Got Side Hustle

In this episode we've got some amazing podcasting tips around how to turn your podcast into a successful side hustle. I'm bringing in my Pod Pal Kris McPeak from the Got Side Hustle podcast to teach us a little bit about how podcasters can have a "real job" and an effective and lucrative podcasting side hustle at the same time! Check out episode 185 of Podcasting Business School as Kris and I discuss: *What her current side hustle situation looks like. *Her keys to developing an effective podcas...

Jul 20, 202136 min

184: How to Maximize the Three Podcast Growth Zones

Question: If you were able to double your podcast downloads what kind of an impact would that make on your brand and your business? Next Question: Are you willing to put in the work to make that happen? ....We shall see! Check out episode 184 of Podcasting Business School as I dive into how to maximize the three podcast growth zones where you will learn: *The download number benchmarks I set for all of my Download Growth Club members and coaching clients. *The easiest way to get booked on other ...

Jul 13, 202154 min

183: Building your podcasting brand and selling physical products with Robert Sikes

If you are interested in brand building and creating a community that just can't get enough of you, then you are going to love this episode! Check out EP 183 of Podcasting Business School as Adam chats with the host of the Keto Savage podcast Robert Sikes. The guys discuss podcasting tips around: *Why Robert turned down the opportunity to be on Shark Tank. *How Robert has built his hyper connected brand that makes it easy to sell his physical products (Keto Bricks) with very little promotion. *A...

Jul 06, 202140 min

182: How to develop relationships with potential podcast sponsors

Check out episode 182 of Podcasting Business School where you will get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. We kick off the session discussing how to develop relationships with potential podcast sponsors and build a podcast sponsorship pipeline. Next we dive into some Podcaster Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great...

Jun 29, 202144 min

181: How to use Spotify ads to grow your podcast with Chris Krimitsos

As many of you probably know, Spotify is coming on STRONG in the world of podcasting and in this episode we are going to chat with Chris Krimitsos about how to use advertising on Spotify to grow your podcast reach on that platform. Check out episode 181 of Podcasting Business School as Chris and I discuss: *Why podcasters should be paying close attention to Spotify right now. *How podcasters can use advertising on Spotify to grow their show. *Which targeting methods are working with Spotify ads....

Jun 22, 202150 min

180: Audience engagement and podcast monetization tips

In this episode I'm doing a couple of Podcast Audits with my Pod Pals AJ Shepard and Dr Melissa Luke. In the first half of the show I speak to AJ Shepard from the Westside Investors Network podcast where we focused on how you can use mentorship style interviews to ramp up your audience engagement. Connect with AJ: https://www.westsideinvestorsnetwork.com/podcast In the second half of the show I speak to Dr Melissa Luke from The Pandemic Payout podcast where we focused in on how to create worksho...

Jun 15, 20211 hr 2 min

179: Email Marketing Tips for Podcasters

Where are my Newsletter Nerds at??????? I actually enjoy writing up my weekly newsletter and communicating with my podcast audience.......but I know that many of you fear the words "email marketing". Check out episode 179 of Podcasting Business School as I drop SEVEN tips about email marketing for podcasters. In this episode you will learn about: *The ONE HUGE THING that I don't want you to do. *How often you should be emailing your list. *What I do with my email title that has improved my open ...

Jun 08, 202144 min

178: Tips for getting your audience to show up for you with Scott Carson

Do you ever get frustrated when you set up an awesome experience like an event, workshop, or group coaching session....but then....you really struggle to get your audience interested in participating?? You KNOW your content rocks and it will be life changing, but that doesn't matter if we can't get people in front of it! Check out episode 178 of Podcasting Business School as I chat with marketing master Scott Carson from The Note Closers Show. In this episode Scott and I discuss: *The various wa...

Jun 01, 202149 min

177: Setting up sales with your scheduling link

I love it when I figure out a simple business hack that makes building relationships that can lead to making sales easier! In today's episode I've got a really good one for you! Check out episode 177 of Podcasting Business School as I discuss: *What service I'm using for scheduling and how much I'm paying for it. *What you should be asking for besides "name" and "email" when someone schedules with you for the first time. *The key series of questions that I ask when I'm doing a one on one or disc...

May 25, 20211 hr

176: Pod Pals Niche Down Deep Dive

In this episode you get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. We kick off the session discussing the FOUR symptoms that your show needs to niche down. Next we dive into some Podcasting Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a...

May 18, 202146 min

175: How to be a better boss to yourself

Raise your hand if you dreamed of escaping your 9 to 5 job so that you can be an entrepreneur only to realize that when you crossed that line your 9 to 5 turned into a 5 to 9 (as in you work 5am to 9pm). Check out episode 175 of Podcasting Business School for my best tips on: How to set up your weekly work schedule so that you don't have work work so many hours. How I break down my workdays so that I maximize momentum with projects, podcast recording, and time with clients. The system I use to t...

May 11, 20211 hr 1 min

174: Using your podcast to become MicroFamous with Matt Johnson

Sometimes podcasters spend too much energy trying to build a GIANT brand instead of building an amazing tribe of listeners that are the exact right fit for the business they are building around their show. With this episode I'm bringing in Matt Johnson from the MicroFamous podcast to chat about how we can dial in our messaging and connect our podcast to the right type of listener. Check out episode 174 of Podcasting Business School as Matt and I discuss: What being "MicroFamous" actually means. ...

May 04, 202143 min

173: Podcast Sponsorship Strategies

Many podcasters are confused about how to develop relationships with potential show sponsors and THAT is exactly what we are going to focus on with this episode! Check out episode 173 of Podcasting Business School as I discuss: The three different types of sponsorship relationships. Four important steps for creating a sponsorship relationship pipeline. The price difference between regular CPM and Niched Down CPM. The exact brand partnership package that is working for my health podcast right now...

Apr 27, 202124 min

172: The 45 Live Challenge with the BizBros

One of the things that I'm striving to improve upon with my brand this year is to make it feel more like an experience and one of the ways I'm going to do that is by adding a livecast element. This week my Pod Pals the BizBros (Luis and Fonzi) are going to teach us all about how we can level up the experience and audience engagement around our podcast and brand. Check out episode 172 of Podcasting Business School as the BizBros and I discuss: Their strategies around doing a livecast and a podcas...

Apr 20, 202141 min

171: Podcasting tips for growth, monetization, and engagement

If you are looking for some podcasting tips for growth, monetization, and engagement then this episode will be your JAM Pod Pals! Check out episode 171 of Podcasting Business School as I do two Podcast Audits with my Pod Pals: Amy Stone from the Mile After Mile podcast Jeroen Leenarts from AppForce1 Get signed up for a 30 minute FREE Podcast Audit session with Adam: www.PodcastingBusiness.School...

Apr 13, 202156 min