What is anticipatory grief and how can we help our client through it? In the complex landscape of pet care, we face the delicate issue of anticipatory grief among pet owners—a pre-loss mourning filled with anxiety and sorrow. Erica Messer, founder of Wolfie's Wish, discusses the critical need for pet care providers to offer support and practical resources to our clients. She advocates for early conversations about end-of-life decisions, emphasizing the importance of self-care for both owners and...
Mar 06, 2024•58 min•Ep. 471
What are you learning right now? Are you doing anything with it? We're reflecting on the overwhelming abundance of information available to us, especially in running a pet care business. There is a crucial difference between endlessly acquiring knowledge and actually applying it to make tangible progress in our business. Something that is a hard balance to walk. We want to encourage you to prioritize action over consumption of new information! Main topics: Stop taking in new information Informat...
Mar 04, 2024•19 min•Ep. 470
In the ever-evolving landscape of pet care, how do you carve a niche that not only serves your clients but also gives back to the community? Carla McClellan, the founder and owner of Tallahassee Lassie Pet Care, shares her journey from a modest beginning to leading a thriving business that puts community at its heart. With a rich background in social work and public health, Carla infuses her business with a unique blend of care, compassion, and community service. From establishing partnerships w...
Feb 28, 2024•48 min•Ep. 469
Have you been to a conference? In a first for us, we were LIVE all weekend at the 2024 Texas Pet Sitters Association Conference! It was a jammed packed weekend filled with amazing people and great information. We sat down with some of the amazing speakers, vendors, and attendees from the conference to share a little of our experience. We were so thrilled to get reconnected with friends from previous years, and make new friends as well. We firmly believe educational conferences help grow you, you...
Feb 26, 2024•41 min•Ep. 468
What are you saying 'No' to? For many, saying 'No' is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say 'No' more, Liz talks about how she's learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard. Main topics: Making mis...
Feb 21, 2024•1 hr 9 min•Ep. 467
Do you consider yourself a multitasker? Contrary to popular belief, multitasking does not make us more productive. In fact, what we are capable of doing is not even considered true multitasking. Task switching, as it is known, is the process where our brain switches from one thing to another in rapid succession. While it may feel like we are getting more done, there are several drawbacks to this method of working. We walk through common misconceptions and the modern research on what multitasking...
Feb 19, 2024•25 min•Ep. 466
How do you envision your business in the future? If building a team and having employees are on that list, you need to carefully consider your team's structure. Creating a team involves ensuring each person is in the right role, equipped with clear directions to accomplish their tasks. Anna Rickert, the owner of Pup Culture Dog Walking and Pet Sitting, joins us to share her strategies for developing a robust business structure. Aiming for her business to operate independently of her presence, An...
Feb 14, 2024•48 min•Ep. 465
What grabs your attention? At times, our focus is hijacked by external forces, such as notifications or phone calls, or internal, as we attempt to fill time or divert our thoughts from the task at hand. We discuss the impact of these distractions and share insights into how these constant pings disrupt focus and productivity. We offer strategies to manage and minimize such distractions and highlight the need for strategic time management to improve efficiency and reduce overwhelm. Main topics: N...
Feb 12, 2024•19 min•Ep. 464
What does it mean to surround yourself with people who can help make you better? How do we go about being vulnerable enough to admit we need that help? As a business owner, personal improvement and a supportive network are key to longevity! Angela Reinbacher, owner of Wild Paws, shares how she is making networking work for her. Angela also talks about how she is approaching marketing with video to attract her clientele, while also managing the growth in a healthy and sustainable way. Main topics...
Feb 07, 2024•1 hr 2 min•Ep. 463
Have you ever been frustrated by one more thing being added to your plate? There come times when our personal life impacts our ability to run our business and show up at our best. Whether it's a personal loss, a new venture opportunity, or even moving to a new home, the pressure to continue to perform increases beyond our capacity sometimes. It's in these moments where we have to carve out space we need to take that pressure off so we can focus on the right priorities. Main takeaway: It's perfec...
Feb 05, 2024•19 min•Ep. 462
What does it mean to find your balance as a solo pet sitter? Jessica Stavros, owner of Celina Prosper Pet Sitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands. She highlights the challenges and strategies of ma...
Jan 31, 2024•1 hr 1 min•Ep. 461
What does it mean to do market research? As a pet business owner, it's imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients. Main topics: Defining market research Putti...
Jan 29, 2024•26 min•Ep. 460
What does it take to embrace creativity and flexibility as a business owner? Running a successful pet care business involves much more than providing excellent care for animals. It's about creative problem-solving, adaptability, and understanding the deep connection between pets and their families. Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nu...
Jan 24, 2024•1 hr 15 min•Ep. 459
What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we're trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement ea...
Jan 22, 2024•22 min•Ep. 458
What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with c...
Jan 17, 2024•1 hr 1 min•Ep. 457
Do you run team meetings? Meetings are usually one of the last things we want to do, and may even feel overwhelmed by putting one together. We walk through points to consider when planning the frequency and length of meetings. Plus, we share our 15-minute meeting format and how to prepare well! Main topics Why hold team meetings Things to consider How to prepare Our 15-minute meeting Main takeaway: An effective meeting boils down to the preparation you bring each time and respecting everyone who...
Jan 15, 2024•28 min•Ep. 456
Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn't for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business. Main topics: Time blocking One Principle Using the right language Using Google Ads Main takeaway: Integrate yo...
Jan 10, 2024•1 hr 5 min•Ep. 455
How do you overcome jealousy? As we step into the new year, it's an opportunity to embrace both new regulations and manage our emotions effectively. We begin by discussing the FinCEN and the U.S. Beneficial Ownership Information Registry, outlining what registration entails and its requirements. We then address a common yet powerful emotion: jealousy. We explore its triggers and potential impacts on your business. We then share four practical ways to start fighting jealousy so you can have more ...
Jan 08, 2024•20 min•Ep. 454
Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Where does your value come from? Athena Karvellas, owner of Pet Sitting by Athena, shares her journey from veterinar...
Jan 03, 2024•1 hr 3 min•Ep. 453
What was your 2023 like? If you're like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they're not all solved yet, and how we're growing from each of them. Main topics: Things are hard sometimes Our 4 challenges The questions we ask Finding something to be proud of Ma...
Jan 01, 2024•30 min•Ep. 452
Ever wondered what it takes to be a pet detective and how you could add it as a service to your business? Annalisa Burns, The Pet Detective, sheds light on the unique skills and training required for pet search and rescue. She discusses the challenges and emotional aspects of tracking lost pets, emphasizing the critical role of understanding animal behavior. She shares about the growing demand for pet detective services across the U.S., and ways to add it as a service, or a grow a business aroun...
Dec 27, 2023•59 min•Ep. 451
How do you stay organized in your business? The options are pretty limitless. Everything from post-it notes, to reminder apps on your phones, or even just trying to remember things yourself. However, what if you find those just aren't working? Today, we break down how using a task manager can help you be more productive, tackle bigger projects, and stop worrying you've forgotten something! Main topics: What is a task manager? Can't you use your calendar? What can you track in your business? Popu...
Dec 25, 2023•30 min•Ep. 450
What are the unique challenges your business faces? Our business is shaped by our own values and how we want things done. It's also molded by the community we service. Everything from how we hire, the services we can offer, and the kind of marketing we do is influenced by where we are. Natalie Spedden, owner of Aggieland Pet Sitting, walks through how she runs and hires in a town heavily influenced by a large university. Natalie shares how to take off our rose colored glasses to make hard decisi...
Dec 20, 2023•1 hr•Ep. 449
If you're like many people right now, you're finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you've never had to market before. If it's all a little intimidating, we also discuss 5 things to focus on to get started. Main topics Where should you start? 10 Digital methods 10 Physical Methods Stay true to you! Main takeaway: Remember, your marketing should reflect the personality and et...
Dec 18, 2023•28 min•Ep. 448
What does it mean to embrace change while staying focused on the client experience? As your business grows, you may face necessary changes that push you out of your comfort zone. Transform any doubt in your abilities into motivation to learn, grow, and discover new methods. Alisha Riley, the owner of Alisha's Pet Playcations, exemplifies this. She restarted her business after relocating across the country. In her journey, she discusses the importance of integrating oneself into the community and...
Dec 13, 2023•56 min•Ep. 447
What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it! Main topics: What is aggregation theory? How does it apply to Rover? What can independents do? Main takeaway: Remember, the personal touc...
Dec 11, 2023•26 min•Ep. 446
What do you do when life happens? The fact is, things happen that are out of our control, and our only roll is in how we respond. When running a business, we set policies that match the flexibility many clients need, or adapt to their requests if we want. In our personal lives, we respond by stepping up and showing our true character. Jessica and Chris Milam, owners of Fur Services Fur Pets, discuss what it means to live a life full of the right amount of crazy, love, and passion. Main topics: S...
Dec 06, 2023•1 hr 11 min•Ep. 445
How did your business hold up during the recent busy period? If you found yourself pulling your hair out, with multiple things falling through the cracks and your systems breaking, you're not alone! Stress testing your business comes in the form of tackling more visits than you typically do. It allows us to see where our existing systems and policies fall down so we improve for next time! We break down 4 areas that commonly buckle under heavy business, questions to ask yourself to assess how you...
Dec 04, 2023•28 min•Ep. 444
How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it's about connecting at an emotional level with a client's needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is...
Nov 29, 2023•58 min•Ep. 443
What does it cost to be a business owner? While there are certainty financial obligations involved, there are many more demands on us than if we didn't run our own company. When we can identify the costs, we can better prepare for them, set boundaries and policies to control them, or remove them from our plates entirely through delegation and hiring. We break down five major costs to understand in being a business owner, and how to overcome them. Main topics: Living our passion Mental Burdens &a...
Nov 27, 2023•23 min•Ep. 442
