Where is your focus on your business? Tori Levitt, owner of Doolittle's Dog House, discusses the importance of setting and communicating clear policies to clients, and how to balance expanding services while maintaining control of your business. Tori emphasizes the necessity of personal self-care and setting boundaries to prevent burnout in this demanding industry. She also highlights the value of continuous education and building strong referral networks with other professionals like veterinari...
Nov 22, 2023•1 hr 2 min•Ep. 441
Ever wondered how to handle those last-minute pet care requests? We delve into the complexities of accommodating such bookings in the pet care industry, focusing on the implications for scheduling, employee satisfaction, and maintaining client relationships. We also explore the nuanced topic of job sharing, discussing its advantages and challenges, and its impact on client trust and business operations. This episode offers insights on setting boundaries, implementing fees, and tailoring policies...
Nov 20, 2023•23 min•Ep. 440
Can you transform a simple passion into a thriving business? Abby Strong, founder of Auntie Abby's Pet Sitting Service, shares her journey from a part-time pet sitter and full-time nanny to a thriving business owner. Abby shares the challenges and triumphs of transitioning from working solo to leading 21 pet sitters and dog walkers, emphasizing the importance of tackling hard tasks and taking pride in one's work. She discusses balancing the multifaceted role of a caretaker, the customization of ...
Nov 15, 2023•58 min•Ep. 439
What should you do with your marketing during a busy period? While it may be tempting to take your foot off the gas, we think it's the perfect time to keep going! Running your messaging year round will help develop brand awareness and even out the ups and downs that come with running a dog walking and pet sitting business. We break down the reason stopping marketing during busy periods can hurt your business, and the kinds of messaging to focus on to get the right clients once the slowdown comes...
Nov 13, 2023•21 min•Ep. 438
Are you embracing technology or are you frustrated by the rapid changes in the industry and pet care? Whether we like it or not, more and more clients are brining high tech devices into their homes to care for their pets. From smart feeders, to more advanced litter robots, our roll as pet care providers is becoming a lot of tech support. Beth Pasek, owner of Finicky Cat Sitting and Behavior, joins the show to share how to make technology part of your business, and how we still provide immense va...
Nov 08, 2023•1 hr 3 min•Ep. 437
Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it's best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It's important to find the right balance, otherwise you'll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing t...
Nov 06, 2023•21 min•Ep. 435
What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls. Main topics: Current we...
Nov 01, 2023•1 hr•Ep. 435
How do spending habits change in a slowing economy? How should we respond? We break down possible options for making your business and services more valuable to your clients. It's not about being cheap, it's about finding an affordable way of serving our clients. There are pros and cons to consider when offering a more affordable option in your service line-up. Everything from a possible wider market appeal, to administrative overhead, you must have a clearer picture of whether introducing a mor...
Oct 30, 2023•35 min•Ep. 434
How can a pet care company make a profound impact on a community? In today's episode, Lauri Partanio, owner of Professional Pets Florida, highlights two innovative initiatives. First, "Pizza for Pets", collaborates with local eateries to feature at-risk shelter animals on pizza boxes and takeout bags. This effort alone has saved 39 animals from euthanasia. Additionally, Lauri introduces her "Flight Nanny" services, ensuring pets are transported safely to their new homes. By tuning into the needs...
Oct 25, 2023•56 min•Ep. 433
We reached out on social media for your questions, and you responded! On this episode we cover everything asking about client cameras and our long term goals, to getting health insurance and our favorite cartoon pet. Thank you to all who sent in questions! Main topics: Must have favorite tools for daycare Our long terms goals Overcoming a slow period Finding people to hire Going full-time Links: https://www.petsitterconfessional.com/episodes/119 https://www.petsitterconfessional.com/episodes/123...
Oct 23, 2023•36 min•Ep. 432
How much does it cost you to walk a dog or stay overnight in a client's home? While we typically consider expenses such as gas, insurance, and experience, what else should we include? Jill Jaffe, owner of "Fur Paws' Sake," joins the show to discuss why she's so passionate about offering "almost overnights" instead of actual overnights to her clients. Jill draws on the lessons she learned from her spirited little pup, Lily, emphasizing that running a business involves more than just financial cos...
Oct 18, 2023•52 min•Ep. 431
What can Game Theory tell us about running our business? We dive into game theory's relevance for pet care businesses, focusing on strategic decision-making. Using the Prisoner's Dilemma, we discuss the importance of trust and long-term relationships in a competitive landscape. We also offer strategies for pricing, quality of service, and client retention, emphasizing the goal of being the chosen service for repeat customers. We advocate for building a business that clients trust and return to, ...
Oct 16, 2023•22 min•Ep. 430
What problems are you solving for your clients? Kevin Johnson, owner of Planet Paws Pet Care, views his entire role as being the problem solver for his clients. Kevin transitioned from being a defense attorney to running a successful pet sitting business. He emphasizes the importance of communication skills in building trust with clients and identifying their pain points. He believes in being a problem solver and guiding clients to the right services, even if it means referring them elsewhere. K...
Oct 11, 2023•59 min•Ep. 429
Have you thought about joining a chamber of commerce or other local business support group? We had been throwing the idea around for a while and very recently decided to do it! Today, we break down what a chamber of commerce is, some of their benefits, and how we plan on getting the most of out it! Main topics: Why we joined What are the benefits How we are making the most of it Main Takeaway: If you're looking for ways of getting connected in your business community and raising your profile in ...
Oct 09, 2023•24 min•Ep. 428
How much is your time worth to you? As busy business owners, we often get caught up in the grind and hustle of our day-to-day operations. Ultimately, we have to step back and ask what truly matters in our lives. Shade Long, owner of Complete Pet Care, joins the show to share the learning curve she's experienced over the last two years. From managing massive business growth amidst overwhelm, to refining her onboarding process, she's finding ways to strike a better balance. Shade explains why it's...
Oct 04, 2023•57 min•Ep. 427
Do you consider yourself a project manager? Running a pet sitting and dog walking company, we face many unique challenges and have to be able to adapt quickly, while keeping everything organized and structured. We take the traditional project management triangle and adapt it to the pet services industry, with the primary focus being on people. Obviously pet care is a number one priority in our businesses, but the people aspect cannot be minimized and should be accounted for when taking on any vi...
Oct 02, 2023•26 min•Ep. 426
How do you make an excellent client onboarding? A well executed client onboarding not only sets the tone and expectations for the client, but also set the relationship up to last for years. Kelly Hester, owner of Kelly's Kritters Dog Walking and Pet Sitting, joins the show to walk through how she translated her decades of corporate work into running her business. From exceptional customer service to formally documenting everything, she provides several great best practices. Kelly also explains h...
Sep 27, 2023•59 min•Ep. 425
How do you deal with a sudden and unexpected death of a client's pet? As pet business owners, we will have client's pets that pass away. We do our best to plan and prepare, but what about an unexpected death? We find ourselves reeling and wondering if we could have done more. We have to continue running our business, while looking for ways to find space and time to recover. On this episode, we walk through the implications at the personal, staffing, and business levels. Main topics: Unexpected d...
Sep 25, 2023•30 min•Ep. 424
Are you running the business you thought you'd be? Kimberly Layman, owner of Kimberly's Kritter Care, shares the process of refocusing her company to better align with her passions after experiencing burnout early on in the pandemic. She outlines her personalized onboarding strategy of phone calls and in-person meetings to set clients at ease. In addition, Kimberly explains how she structures clear expectations around communication preferences upfront to avoid issues down the road. She also deta...
Sep 20, 2023•1 hr 1 min•Ep. 423
Do you give yourself time to grieve when a client's pet, or your own pet, passes away? As busy business owners, we rarely take time to ourselves, and often use our business to bury the emotions and feelings. Clients do the same, and often need prompting and encouragement to mourn their pet. Today, we reflect on our recent pet loss memorial events and what we included. We also invite you to participate in a memorial service just for you. Main topics Reflections on our recent memorial events What ...
Sep 18, 2023•19 min•Ep. 422
Do you struggle with whether to hire an employee or work with an independent contractor? Many of us face wanting to grow, find space in our life, or take a break from the day-to-day work, but then worry about whether an employee or independent contractor is the right fit. Kim Ottone Tank, owner of both Apronstrings and Staffingstrings, joins the show to help us understand what it really means to hire an employee. Kim breaks down what the differences are between an employee and an independent con...
Sep 13, 2023•58 min•Ep. 421
How should you use data when making decisions in your business? Data and quantitative information provides invaluable surety when we look to solve problems in our business. However, there are limitations to the accuracy and applicability to the data we collect. Ultimately, we are at the interplay of facts and figures and emotions with our customers. We break down how this impacts making good decisions and practical applications to use today! Main Topics: Know your customer Data has its limitatio...
Sep 11, 2023•24 min•Ep. 420
How do you sell your services to potential clients? While many of us believe that our service quality speaks for itself, many clients will have additional questions or needs that we must address. With 30 years of high-end retail experience, Rachelle Steele, owner of Loving Arms Pet Services, shares insights into guiding clients through the purchasing process. Rachelle explains how to ask good questions to better understand how you can serve your client and how using the Platinum Rule can help yo...
Sep 06, 2023•1 hr 2 min•Ep. 419
How does continually taking shortcuts in your business hurt you in the long run? While it may seem like a good idea to go after "tips and tricks" or "hacks" to overcome obstacles, you end up cheating yourself out of learning opportunities and confidence building. We break down several elements as to why tackling hard things is good for you, and how to know the difference between a hard task and a hardship in your life. Main Topics: There will be hard things to do Can't always take a shortcut Ben...
Sep 04, 2023•21 min•Ep. 418
What will you do if an owner's pet escapes? When seconds count, planning and preparation are your best friend. Annalisa Berns, The Pet Detective, walks us through common ways dogs and cats go missing and explains the simple steps we can take to prevent that from happening. She points out that the normal behaviors we expect are replaced with more unpredictable ones once the pet goes missing. Annalisa speaks on the methods to recover a missing pet, and reminds us to get helps as soon as possible. ...
Aug 30, 2023•1 hr•Ep. 417
Are you irreplaceable to your clients? Today, we dive into the concept of becoming "irreplaceable" and how to stand out so your clients stick with you. We stumbled upon a great quote by the legendary Coco Chanel, which we use to dissect what makes a brand or service not only unique but also indispensable. We break down our three elements of differentiation – Expectations, Experience, and Expertise – and provide some actionable steps on how to make your business truly unforgettable. Main Topics: ...
Aug 28, 2023•25 min•Ep. 416
What drives close relationships in your business? We should view everything we do as an opportunity to foster relationships with our clients, including our software. Mike Grenier, co-founder of Time to Pet, joins the show to share how they prioritize problem-solving. Mike emphasizes the importance of adhering to guiding principles while not being afraid to pivot in response to market changes. He describes the process of building a niche business and how his early days running a pet sitting busin...
Aug 23, 2023•1 hr•Ep. 415
Have you ever experienced self doubt? It can come from many areas; lack of information, conflicting information, or internal conflicts of beliefs and values. As a business owner, we're required to do hard things in our business, which means we're likely to encounter doubt and insecurity more often. We break down the relationship between fear and doubt and how to keep moving forward. Doubt doesn't have to mean the end of anything. It should act as a trigger to do something different or seek out h...
Aug 21, 2023•23 min•Ep. 414
What is a CRM and how can it help your business? As the marketer of your business, you're in charge of finding ways of getting your business in front of more people and connecting them to the right services. A CRM (Customer Relationship Management) allows you to supercharge how you interact with your existing and potential client. Dom Hodgson, The Pet Biz Wiz, joins the show to break down how to make the most of a CRM and find the hidden money in your business. Dom explains what a quality CRM ca...
Aug 16, 2023•1 hr 9 min•Ep. 413
We just celebrated four years of podcasting! We can't believe where the time has gone. What started off as a to share from our experiences quickly turned into a while of showcasing the amazing people working in the pet industry. We've been honored to share their stories and learn from the best of the best. We break down four lessons we've learned and how they're impacting our own business, and the importance of tackling big problems. Main topics Why we started podcasting Learn from others Doing ...
Aug 14, 2023•37 min•Ep. 412
