436: Striking the Right Marketing Balance

Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it's best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It's important to find the right balance, otherwise you'll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

Main topics:

• What is your marketing getting you?

• Transactional

• Relational

• When to use them

• How to measure success

Main takeaway: Using a combination of both strategies will keep new passionate clients coming into your business, while also helping convert them to paying customers!

Links:

The Long and Short of It by Binet and Field 2013: https://amzn.to/3sebC9Y

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Full show notes and transcript

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