Text us your thoughts on the episode or the show! During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. Some key elements to look for to give your organization a better chance of success: Culture of collaboration and comfortable with "fail fast" Alignment on definitions Clarity on what questions you a...
Aug 12, 2021•50 min•Season 1Ep. 21
Text us your thoughts on the episode or the show! One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about: the inconsistent definition of Marketing Operations, when should certification come into play, should there be tiers or different tracks, what is the ro...
Aug 04, 2021•49 min•Season 1Ep. 20
Text us your thoughts on the episode or the show! In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytical. Recorded live on July 29, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing ...
Jul 30, 2021•41 min•Season 1Ep. 19
Text us your thoughts on the episode or the show! In this episode, we did a deep dive on all things marketing reporting, analytics, attribution, etc., etc. with Nic Zangre. We discussed ways to approach it, and how the role of "data hero" is becoming more important in Marketing Ops. Recorded live on July 21, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Jul 22, 2021•50 min•Season 1Ep. 18
Text us your thoughts on the episode or the show! In this episode we talk in detail with Steve Petersen about the importance of having an ownership mindset with Martech as a Marketing Ops professional. Steve talks through what that looks like from a practical standpoint. He also shares some tips for how to move toward this mindset...and some of the things to watch out for. Recorded live on July 14, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Su...
Jul 15, 2021•46 min•Season 1Ep. 17
Text us your thoughts on the episode or the show! During this episode we do a deep dive with Connor Jeffers, the CEO and founder of RevOps consultancy Aptitude8. We talk about the perception of Hubspot as "only" for small to medium sized businesses and how that may have changed. We even discussed a scenario that co-host Naomi Liu had with Hubspot a few years ago to provide more context. If you are not familiar with Hubspot and want to learn more, then this episode is for you. Recorded live on Ju...
Jul 08, 2021•46 min•Season 1Ep. 16
Text us your thoughts on the episode or the show! In this episode we talked with Arjun Sen, the CEO of ZenMango and former CMO at Papa John's about the concept of "Marperations" that he coined. We covered what that means as well as how Marketing Operations professionals need to be advocates for the customer as much as they are focused on enabling the business. Recorded live on June 30, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the sho...
Jun 30, 2021•42 min•Season 1Ep. 15
Text us your thoughts on the episode or the show! In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping track of data from prior roles (or research) that will help you sell internally to invest in MarTech. Re...
Jun 23, 2021•40 min•Season 1Ep. 14
Text us your thoughts on the episode or the show! In this episode we discuss the part of Marketing Ops that seems to be the most common part of the role, IT, yet is also the part that many of us want to play down. Learn from our guests, M.H. Lines and Helen Abramova on the topic. Find out if you agree that Marketing Operations is "IT for Marketing" or if it is something more. Recorded live on June 9, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals ...
Jun 10, 2021•47 min•Season 1Ep. 13
Text us your thoughts on the episode or the show! In this episode of Ops Cast we chat with Vivian Chan who feels that the future CMO will come from Marketing Operations. Tune in to hear why she believes the future of C-suite will be from the Marketing Ops background and get some practical advice on being HEARD by your leadership for the brilliant mind that you have! Recorded live on June 3, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support th...
Jun 03, 2021•36 min•Season 1Ep. 12
Text us your thoughts on the episode or the show! In this episode we talk with two founders and leaders of HR tech companies about the challenges of leading and managing teams...with a lens toward Marketing Operations teams. Our guests were: Kate O'Neil, Co-founder and head of Marketing at Teaming Sophie Wyne, Co-founder and CEO of ariglad We covered everything from resources and challenges, to how parenting applies to leadership. Recorded live on May 27, 2021. Episode Brought to You By MO Pros ...
May 27, 2021•46 min•Season 1Ep. 11
Text us your thoughts on the episode or the show! In this episode, we talk with Amanda Thomas about go-to-market (GTM) data. How do you source it? What are the challenges and how should we be thinking about it? We also got into the challenges with data hygiene and how to build a case for the investment in it for an organization. Recorded live on May 19, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
May 19, 2021•42 min•Season 1Ep. 10
Text us your thoughts on the episode or the show! As a Marketing Ops professional, you are probably more familiar with one - maybe two - of the major marketing automation platforms (MAPs). Ever wondered how you could learn a little more about the others? Yeah, us too. During this episode we will be joined by a great panel of experts for some of the big vendors in the MAP world: Michael Tucker (Marketo), Stephen Phillip Stouffer (Pardot), Ankit Sharma (Eloqua), and Ali Schwanke (Hubspot). Recorde...
May 11, 2021•57 min•Season 1Ep. 9
Text us your thoughts on the episode or the show! In this episode we will be talking with Chloe Pott, currently the Senior Marketing Operations Manager at Datadog, about best practices for how to approach a Martech Stack Audit. One of the most important thing we all need to do as MOPs professionals is make sure we understand the technology that is in our ecosystem and ensure that we are optimizing regularly. We will talk about how to approach a tech stack audit and key elements to focus on. Reco...
May 06, 2021•38 min•Season 1Ep. 8
Text us your thoughts on the episode or the show! Join us in a conversation with Cat Champoux with Jeto when we discuss the tradeoffs between centralized vs de-centralized organization structure. What components of MOPs should be decentralized? Campaign Ops? Templates? Other? What is required to be in place for decentralized? Whether you are a team of one or at a large enterprise, you have probably had to think about this question. If you haven't, you will. Recorded live on April 30, 2021. Episo...
Apr 30, 2021•44 min•Season 1Ep. 7
Text us your thoughts on the episode or the show! We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io , as we go deep on: Marketing vs Revenue Attribution and definitions What data is needed - and ideal to have - for building a B2B revenue attribution model? Should you build or buy? What are the tradeoffs? How should you use the output of revenue attribution? How should you not? First party vs third party data and quality Recorded live on April 22, 2021 Episode Brought to...
Apr 22, 2021•43 min•Season 1Ep. 6
Text us your thoughts on the episode or the show! On this episode, we talked with Jen Spencer, the CRO at SmartBug Media. She was recently promoted to this role and we will be talking with her about: her path to marketing and the CRO role how she views Revenue Operations how she is measured and how she monitors that a little about tech and tools she relies on Recorded live on March 25, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the sho...
Mar 25, 2021•42 min•Season 1Ep. 5
Text us your thoughts on the episode or the show! On this episode we discussed the topic of "Rev Ops" and asking how it's different than (or similar to) Sales Ops, Customer Success Ops and Marketing Ops with our guest, Melissa McCready. Recorded live on March 12, 2021 Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Mar 12, 2021•38 min•Season 1Ep. 4
Text us your thoughts on the episode or the show! The elusive career path of Marketing Operations Professionals. Is it deep tech? Is it people management? Where does it go? More importantly, where do YOU go? Recorded live on February 12, 2021 Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Feb 12, 2021•55 min•Season 1Ep. 3
Text us your thoughts on the episode or the show! We discussed an article (linked below) that talks about what should and should not be considered "MarTech". The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report. Article Here - When Martech Isn't Martech Recorded live February 3, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Feb 03, 2021•34 min•Season 1Ep. 2
Text us your thoughts on the episode or the show! In this episode, we dive right into the definition of Marketing Ops and why we think community and professional development are not yet consistent in this realm. Recorded Live January 15, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Jan 15, 2021•33 min•Season 1Ep. 1
