EP 14 - Building Marketing Ops at a Home Builder
Jun 23, 2021•40 min•Season 1Ep. 14
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Episode description
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In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping track of data from prior roles (or research) that will help you sell internally to invest in MarTech.
Recorded live on June 23, 2021.
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