Let’s cover 3 different podcast marketing ideas that will work for you. Whether you’re just launching your podcast or simply want to increase your podcast followers and subscribers. 3 Podcast Marketing Ideas When you produce a podcast, focusing on specific marketing channels can significantly impact your podcast’s success. Here are 3 online marketing strategies that can increase your listeners and the success of your podcast. Branding The foundation of your marketing efforts will hinge on a well...
Aug 11, 2021•5 min•Ep. 168
For years, the prevailing wisdom has been that your podcast name and episode titles are the biggest factors in helping listeners find your podcast. But, a good, detailed but not over-long description can help capture some of those relevant search terms? Well, maybe, kind-of, not always, but sometimes, but rarely, probably not. The truth is that’s pretty much never been the case for Apple Podcasts. It only cares about your titles and your author tags. But what about the increasing number of podca...
Aug 04, 2021•41 min•Ep. 167
Apple doesn't publicly disclose a lot of information about how their podcast rankings work. And if you think about it, that makes sense. If they did, many podcasters (and marketers who sell to podcasters) would try to “game” the system, which would devalue the entire thing. Here’s what we instill in our podcast clients from the very start. Forget about Ratings and Rankings. Podcast reviews are what we want to focus on. Podcast reviews help establish social proof for your show. They offer feedbac...
Jul 28, 2021•3 min•Ep. 166
If selling podcast sponsorships is not your thing, the power to make money from your podcast is in your control with these options. Affiliate Advertising This is where you direct your listeners to a company that you love using, by offering a link or special discount code. You earn a percentage of the sale for every sale the company gets from those who have used your link. Run these just like you would a normal ad campaign. Create audio that includes the affiliate link, do a host live read, and p...
Jul 22, 2021•7 min•Ep. 165
Podcasting may be the next step in brand building your personal brand beyond your blog. Some days, it can seem impossible to reach your target market with just content, social media marketing, and advertising. You have a message that needs to get out there. And audio can help you do this faster. Establishing yourself as a leading authority in your industry is an important goal. To do this more efficiently, we strongly recommend you should consider hosting your own podcast or at least being a par...
Jul 14, 2021•6 min•Ep. 164
How to Turn Your Blog Posts into Audio Podcasts (And Why You Should) You might be thinking that starting a podcast isn’t right for your business. But that’s not the case. You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they’re walking, while they’re working out — pretty much any time, anywhere. Why should you turn blog posts into audio podcasts? Everybody has their own preferred way to consume content; some people like to ...
Jun 30, 2021•5 min•Ep. 163
We’ve put these five strategies together to take your business podcast to the next level. Podcasts are as important to content marketing and branding as a blog was a few years ago! So, if you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so. Podcasting for Businesses Podcasting is a great way to raise awareness for you, your business, and the products and services you sell. For whatever size business stage yo...
Jun 23, 2021•6 min•Ep. 162
"Today, Brett Johnson helps us understand that making mistakes on your podcast is totally fine. You just have to learn from it and use the right tools and equipment to elevate your show." This episode was originally published on June 17, 2021. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for yo...
Jun 18, 2021•34 min•Ep. 161
While eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.” The report also sees average time spent daily with podcasts more than doubling from 2019 to 2023. Digital audio – which includes all internet-based audio streaming services within an app or website, including the online streams of ...
Jun 16, 2021•4 min•Ep. 160
Starting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners. Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done. For the purposes of this episode, when I talk about multiple episodes, I am referring to starting a podcast, creating content for it through its natural end, and then beginning another. And that is exactly wh...
May 19, 2021•59 min
The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to. You should always be bringing on guests your listeners will benefit from. From there, make sure they have a story to tell or something to teach that your audience will benefit from are someone that you personally have an interest in talking to So keep in mind, there is a ton of competition in the guest focused podcast genre. And the most highly sought af...
Apr 30, 2021•3 min
There was a recent story published by Timber.fm’s Amanda Cupido about podcasting. Near the end of that piece, she interviews Gabe Bender, who is Google Podcast’s product lead. Bender hints to some big changes coming to Google Podcasts involving search and discovery. He didn’t specifically say what is coming up, let’s take a look between the lines of what he said. Google will make features that are basically the same to what they have with YouTube. This means podcasts are going to become extremel...
Apr 15, 2021•4 min
How Do You Make a Business Podcast That Stands Out? Podcasting continues to be a growing medium. Every day, new shows are launched. And as of this recording, there are now well over 2,000,000 podcasts available in Apple Podcasts. The motivations and ambitions of those who get into podcasting vary from person to person. But for those who put the time and work in, the rewards can be huge. Business and industry podcasting is where you'll find many who are reaping the benefits of their content. This...
Apr 08, 2021•5 min
Chances are, more of your podcast listeners than you even realize care a great deal about proper grammar. Your podcast represents you, and how you speak. You want your podcast listeners to understand what you’re saying, to think you’re bright and competent. But your weak word choice might be raising eyebrows and red flags. With the incorrect word choice, people might not actually know what you’re trying to say. Here are 6 words you think you’re using correctly in your podcast but you may not be....
Apr 01, 2021•4 min
We are always looking for opportunities to increase our listenership for our podcasts, aren't we? And I think we tend to forget to encourage our current listener base to be our advocates, to get other listeners, to get more listeners to your podcast. We've come up with eight small steps to help you support your podcast without spending a dime. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy tha...
Mar 24, 2021•4 min
Beyond optimizing your podcast episode title and description, consider creating a show summary on a blog or website and embedding the audio file within the page. Google appreciates the added context and will rank websites and blogs that incorporate multimedia higher than those that don’t. Transcribe episodes for the blog or to create additional content to promote the episode on social media or your website. Post the blog or episode summary page via social media. Additionally, these transcription...
Mar 18, 2021•5 min
A small change with a big impact: no more “subscribe” as podcasting moves to “follow.” Apple Podcasts will no longer be using the word “subscribe” in a few weeks. The new wording will be in iOS 14.5, which should be released later this March. Listeners will be encouraged to “follow” their favorite podcasts instead. Apple, as usual with any changes they make in Apple Podcasts, will communicate with creators, and listeners, when this version of iOS is released. It may seem like a small change, but...
Mar 10, 2021•3 min
Respect Your Guest’s Knowledge And Time So, let’s hit some basics first, to set the groundwork for being a great podcast interviewer. There are basically two reasons to have guests on your podcast for you - to network, to meet new people for your listeners - with three objectives for your listeners - you need to educate, or entertain, or energize - or all three Don’t Forget You Are Hosting A Show To capture the attention of your audience and keep them engaged, present your podcast with energy. I...
Feb 24, 2021•26 min
If 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting. The podcast industry’s efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium’s listeners are now more diverse than the population overall, despite a growing reach that is bringing in a greater number of listeners of all age groups. Nielsen reports 41% of monthly podcast listeners aged 18 and older are non-w...
Jan 27, 2021•7 min
As we all know, podcast networks are helpful for both listeners and content creators alike. I got to talk to Press Play Podcast Network 's owner Chase Smith back in 2013, actually, specifically the end of May of 2019 . He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in this podcast network. I think it's just an extremely interesting journey of creating this podcast network. The the ups and downs, the team developme...
Jan 06, 2021•29 min
COVID-19 has taken its toll on many things. And podcasting is one of them. Many podcasts, due to economics or time, have podfaded, while hundreds of thousands of new podcasts have launched. Carol Ventresca joins me on this episode. She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have to be put on pause indefinitely. She was the executive director of the non-profit, while I was on t...
Dec 16, 2020•46 min
High-quality podcast archive episodes will pay download rewards long after their initial release The real question is which podcast archive episodes should you choose to feature? Given your show’s back catalog, you need to identify the episodes most deserving of the spotlight. That is, the episodes that are more likely to give you the best bang for your promotional efforts. First, start with insights from your podcast hosting platform dashboard. Pay special attention to an episode’s first 60 day...
Dec 02, 2020•5 min
Podcasts are a great way for a business to spread its message in an engaging way. Creating a podcast is open to anyone. However, the podcast launch and consistently producing content is not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back. Fortunately (or unfortunately, depending on what you read), there’s a lot of advice out there for podcasting newbies looking to for a successful podcast launc...
Nov 18, 2020•5 min
This idea has been rattling in my head for the past 24 hours or so. It's from a comment that I heard. It hit a nerve. I wanted to figure out why it was bothering me. So that's where I came up with the idea for this episode entitled Be a Better Connector and Grow Your Podcast. And what I mean by that is one of the techniques to grow your podcast is to network. If your podcast is guest oriented, focusing on having guests within your industry, or that you just love to interview people, whatever the...
Nov 09, 2020•7 min
Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. Podcasting involves a tremendous amount of research, planning, managing social media networks and engaging your target audience. For companies, podcasting can be a compelling opportunity to interact with your clientele, become noticeable among your competitors, and help you and your business turn into a...
Oct 21, 2020•5 min
Podcasts are what your customers have been gravitating towards and asking for over the past few years. Yet ironically, podcast marketing is still one of the most underutilized forms of marketing. Podcasts are a great medium to be authentic and to connect with your audience. Think about this: Wouldn’t you be more loyal to a brand if it could show you that it has experts who care about you? And you feel are relatable to your own life? You can count on podcasts to continue to gain traction in the m...
Oct 07, 2020•2 min
Landing high-quality guests is key to expanding your audience. If you're a podcaster who hopes to land high-quality guests, keep these five things in mind to help you from looking like an amateur (and potentially turning potential guests away). Asking your guest to share the episode. Thought leaders don't want to keep sharing the same old interview questions and answers. Instead of telling people they have to share your content, create content they'll want to share. Create something that is easi...
Sep 23, 2020•4 min
You know how you can search for an article by headline, subheader, or even a particular sentence anywhere in the text just by typing it into Google? That kind of SEO transparency is a big reason why written content still dominates the web. There are benefits to including a transcript and having “show notes” for your podcast on your podcast website. But doing it the wrong way is a waste of time. Here are some of the tips below for doing it the right way. Format the post like an article, not a tra...
Sep 09, 2020•17 min
What’s an internal company podcast? It’s a podcast that is often, but not always, privately distributed, and it’s produced by a company for its employees. Why An Internal Company Podcast? Employer of choice/retention — Showing your staff that you care, that you are communicating effectively, and giving them information that they need to succeed is a fantastic retention strategy. Onboarding — give all new employees, or people in new roles, the information and advice they need to start their new r...
Aug 26, 2020•25 min
Publishing a business podcast is an efficient way to establish your thought leadership by sharing your knowledge with your listeners in a way that provides value. Podcasting is a valuable business marketing tool that can increase your online and brand authority, drive traffic to your website, and ultimately, increase sales. Consumers are savvy. They’re not receptive to traditional advertising hard sell. They’re seeking relevant, helpful information to guide them through their decision making pro...
Aug 12, 2020•5 min
