This is a Note To Future Me. Hi, this is Brett Johnson, your host and the owner of Circle270Media Podcast Consultants. Let's talk about how to get early traction for your guest focused podcast. The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who are who you personally look up to. You should always be bringing on guest.
Your listeners will benefit from, though from there, make sure they have a story to tell or something to teach that your audience will benefit from and also make sure they are someone that you personally have an interest in talking to. So keep in mind, there is a ton of competition in the guest focused podcast genre, and the most highly sought after guests are probably targeting podcast with the biggest reach.
These would be podcast with downloads that are highly concentrated within the top one percent of shows. So how do you get traction for your own podcast to attract guests? Let's go over some tips for connecting with quality guests for your podcast that will help fulfill the potential of your concept. Well-known guests are the easiest solution to attracting listeners. They have fans who consume everything they create.
While the good news there are famous people who are willing to appear on just about any podcast, no matter how small, while promoting a launch like a new book, new film, new project, new business venture, even a new podcast, they make it a goal to be hyper prolific. So build a system around identifying famous people who do this for authors. Browse Amazon's Coming Soon book list and make a list of authors search podcasts guests on big shows to see if they recently launched.
Use YouTube to find famous people who appear on smaller podcasts, search their name plus podcasts, and see who shows up on smaller podcasts with smaller numbers of listeners. Then reach out to them to entice them to come to your show. Highlight how their subject matter expertize overlaps your audience's interests. Always offer them as many podcasts assets as possible. Links to the show customize artwork three to four audio highlights and a link to the transcription just to name a few.
Get creative. Now you can use their appearance to hook other huge guests. Your first big time guests acts as social proof that your show is worthwhile. Work with us to create your podcast. Don't hesitate to get in touch to discuss your plans and your project. We'd love to hear from you. Go to my podcast guy dot com and schedule a time with us. Want to learn more? Be sure to sign up for my free daily Open The Mic newsletter.
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