Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor. Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners 2) Convert Subscribers to Listeners 3) Share Additional Content with Your Subscribers Podcasting is a MARATHON, not a sprint. Be patient, take action and apply your...
Feb 03, 2023•3 min•Ep. 201
The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campai...
Jan 27, 2023•4 min•Ep. 200
Has your business considered podcasting? Or is your current business podcast not growing your brand? Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast! You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters. + Why are podcast websites so important? + What makes your podcast unique on social media? + What does monetizing your podcast really mean? + Why should your choi...
Sep 14, 2022•4 min•Ep. 199
As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement. Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by ot...
Sep 07, 2022•11 min•Ep. 198
Google is finally cleaning up its product portfolio and merging services that just make sense to merge. YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page. The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major...
Aug 31, 2022•8 min•Ep. 197
Podcasting Is The Future For Your Business Podcasts can be used for many different areas of business. In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business. Traffic Generation Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re a...
Aug 24, 2022•3 min•Ep. 196
It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening. The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space." Or are we now maturing as ...
Aug 10, 2022•10 min•Ep. 195
Here as some tips for you to implement to get your podcast listened to by more people. Invest in the best quality audio You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast. Release consistentl...
Jul 20, 2022•6 min•Ep. 194
Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about t...
Jul 13, 2022•8 min•Ep. 193
Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S. Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends. Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistic...
Jul 06, 2022•6 min•Ep. 192
How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business? In just 9 minutes you'll find out. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is av...
May 18, 2022•9 min•Ep. 191
Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consulta...
May 04, 2022•7 min•Ep. 190
This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast. A few episodes ago I put together some ideas on how to avoid podfading. This episode is for you if… don’t want to get frustrated after a few months you record and publish a podcast and it often feels like a burden you...
Feb 02, 2022•4 min•Ep. 189
As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast. Is “it” your voice? Is it entertaining? Is it informative? Is it edited? Is it good? Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-mont...
Jan 26, 2022•5 min•Ep. 186
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March? This is when podfading starts. Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while. Know the reason why you're podcasting to avoid podfading If you just want to build a following or have profit as an end g...
Jan 19, 2022•4 min•Ep. 185
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories. Lack of any planning Topics that are focusing on the wrong areas Expectations that are unrealistic Over-complicating the process How To Avoid Podfading It's all about building on a solid plan and creating a sustainable content creation method You need to know why you want to podcast, who you want to reach with yo...
Jan 12, 2022•6 min•Ep. 184
There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. Check for a "guest submission" process before pitching. If there is one, follow it. Focus your guest pitch on a specific solution for the audience. What can you do for this audience? Be detai...
Jan 05, 2022•2 min•Ep. 183
A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to do this, more so than radio account executives. I hope my insights from 35+ years in radio show you the opportunities you have right now. Nearly four in ten local advertisers (38%) say they advertised on local radio in the past 12 months, more than double the portion that bought st...
Dec 01, 2021•13 min•Ep. 182
So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want "instant gratification," and get frustrated and lose interest when their show isn't an immediate success. Let’s review 7 basic ways to build momentum and continued interest around your podcast after your initial launch. 7 Simple Basics To Build Momentum Around Your Podcast 1) Understand your niche. You did your rese...
Nov 17, 2021•9 min•Ep. 181
What does it mean to go beyond being a "podcaster?" My guest on this episode is Matty Staudt . He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs . According to Eric Nuzum, podcasters are audio makers , but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategi...
Nov 04, 2021•16 min•Ep. 180
What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it. The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently. Let's dig into how to collaborate. 1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning th...
Oct 28, 2021•6 min•Ep. 179
Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail. The term “brand” refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. They help shape people's (your listeners) perceptions of companies, their products, or individuals. Here's an easy way of wrapping you...
Oct 20, 2021•6 min•Ep. 178
We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts. Deb...
Oct 14, 2021•37 min•Ep. 177
This Facebook, Instagram, and WhatsApp incident on October 4, 2021 was more than a mild inconvenience. Or as Facebook internally called it "a snow day." As a podcaster, we hope you now see the urgency in creating a standalone website entirely separate from social media. If this downtime were to happen to Spotify or Apple, far too many podcasters would end up losing listeners. And even worse, revenue. My guest is Laura Oldham, founder of Starburst Media . I have known Laura since 2017, as she was...
Oct 06, 2021•22 min•Ep. 176
Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week. You're doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast. Here are 5 simple ways to ask your listeners to support your podcast. 1) Ask them to sign up for your newsle...
Sep 30, 2021•5 min•Ep. 175
September 2021 marks 5 years for Circle270Media Podcast Consultants. And what a 5 years it's been. I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself. What have I learned? Trust your gut instincts on when to start. Surround yourself with trusted people to hold you accountable. Be open to any and all opportunities. Protect your time. But, put in the time, ...
Sep 16, 2021•8 min•Ep. 174
Success stories are always fun to talk about. My client, Yavitch & Palmer, Attorneys at Law, produces a weekly podcast, Lawyer Talk: Off The Record. In September 2021, Steve Palmer, the host, will be recording and publishing the podcast’s 200th episode. What keeps this podcast going? Well, I can tell you, it has seen it’s ups and downs since the first episode published in February 2018. Some ups include moving the recording “round table” from Steve’s office to opening the 511 Studios in the ...
Sep 09, 2021•4 min•Ep. 173
A 5-Step "Podcast Guest Pitch" Process There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: 1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. 2) Check for a "guest submission" process before pitching. If there is one, follow it to the letter. David Hooper from The Big Podcast - 3 Rules for ...
Sep 01, 2021•2 min•Ep. 171
I occasionally like to go through podcast Facebook groups and save posts that have interesting questions. And then go back over time, say two, three, four weeks later, to see all the comments. And this post from a few months ago was asking the question, what was the worst advice given to you as a podcaster? The answers were really insightful and contradictory. I think a lot of it comes back down to the focus of your what do you want to accomplish. And as I read through these comments, you'll see...
Aug 26, 2021•8 min•Ep. 170
One of your top priorities for your podcast is to increase your audience size. So at first glance, you may think that running Facebook Ads or organic posts would be a good marketing option to help increase your listening numbers and followers. After all, Facebook ads allow you to finely target your audience. And you can do it in a very cost-effective way. The point with this episode is not so much to argue that Facebook is inherently a poor platform to advertise or organically post podcast infor...
Aug 18, 2021•6 min•Ep. 169
