Expert Advice: How to Increase Case Acceptance - Part 1 - Episode 4

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The changing consumer is having a drastic impact on dental case acceptance. In part 1, we discuss how to increase dental case acceptance utilizing proven consumer psychology methods. This episode, in particular, focuses on the consumer decision-making process as it pertains to, "Reciprocity." Using reciprocity is another form of dental internal marketing that is proven by science to increase case acceptance for dentists and orthodontists.