Never Mind The Keywords - podcast cover

Never Mind The Keywords

Examining all things digital marketing and Manchester, Never Mind the Keywords (#NMTK), powered by SEO Agency Embryo, is a fresh look at these two worlds.



Featuring guests, games, and hosts with over 10 years of experience in the industry, #NMTK is certainly worth a listen.



Episodes recorded and edited by Greg Westwood for Greg Westwood Media.



Follow us on all the socials, just search 'Embryo Digital'.



If you know someone who would be a great guest on Never Mind The Keywords email info@embryodigital.co.uk.



Head to our website https://www.embryodigital.co.uk/ to learn more about how we create digital campaigns that grow your brand online.



Please take the time to rate and review us on Apple Podcasts or wherever you got your pods. It means a great deal to our podcast team and will make it easier for potential listeners to find Never Mind The Keywords. Thanks!

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

The Season One Finale

In this, the final episode of season one of Never Mind The Keywords, the team chat with each other and reflect on the last 12 episodes, and answer questions sent in by listeners. Thank you to Ross Green, Rich Tyrrell, Andrew Holland, Laura Guillon, Jack Nolan, Amy Wild, Anna Gledson, Abi Bryant Spolar, Caroline Dyer, James Welch, and Joe McGrath for all appearing as guests on Never Mind The Keywords. Dylan’s Recommend Books: The Book Thief by Markus Zusak The Curious Incident of the Dog in the N...

Sep 12, 202241 minEp. 12

A Very, Very Fun Episode with Presenter, Podcaster, and Chicken Wing Enthusiast Joe McGrath

Where to start with this episode? Joe McGrath is MANY things, he’s a DJ, a presenter, an actor(!), and a true chicken wing enthusiast. While Joe is the archetypal funny man - witty, quick, dry - this episode does touch on some truly life-changing moments for Joe. In particular, his first-time presenting in the aftermath of the horrific Manchester Arena attacks. Joe is a fantastic example of what graft and knowing how to make a good cup of tea can do for your career. We cover a lot in this episod...

Aug 30, 202250 minEp. 11

SEO Is about Networks, the Sooner We Understand That the Better, According to James Welch

As Chief Innovation Director of Embryo, James Welch understands better than most the need for businesses to innovate. In his words, “if they don’t innovate, they die.” In this episode, James covers everything, from his love of network science (the why behind 99% of everything in the world today) to innovation - the good, the bad, and the ugly of it - and SEO. There’s probably a few thousand pounds worth of advice in this episode, making it an absolute must-listen. The articles and videos Charlie...

Aug 15, 202234 minEp. 10

Crypto, Customer Success, and the Importance of Value over Happiness, with Abi Bryant Spolar

As a Customer Success Leader for Notabene, Abi Bryant Spolar's role is vast and varied. She is an educator, a communicator, and someone looking to make her mark as a woman in crypto. Judging by this interview with Charlie and Megan, Abi is doing all three of those things exceedingly well. As you'll hear, Abi is able to deftly switch from topic to topic, providing insightful, detailed answers. Whether it is to do with the challenges and opportunities she's faced as a woman in leadership and crypt...

Aug 01, 202254 minEp. 9

The Power of Story Telling as told by Caroline Dyer of Heard Storytelling

We grow up on stories as kids, from the tales our loved ones tell us to those found in books, they shape us. Yet, as we get older we become more cynical and forgot the power of storytelling, not valuing it as much as we once did. Caroline Dyer is not that person. Caroline's story begins with a volunteering trip to Honduras with her then-boyfriend (who, after being there for two hours, got on the next flight home) for a number of weeks, it then goes via Gulliver's pub in Manchester's Northern Qua...

Jul 18, 202253 minEp. 8

Anna Gledson of The Manc on how it became the voice of Manchester

Whether you know it for its Takeaway Champions or its On The Street feature, The Manc is one of Greater Manchester's most notable publications. Their recent, rapid success has a lot to do with their MD Anna Gledson, who is the guest on today's episode Never Mind The Keywords. In this detailed chat, Tamara and Charlie talk about The Manc's rise and how it's risen to be so popular by leveraging all the benefits that the big five social media platforms have to offer. Anna also outlines how The Manc...

Jul 04, 202246 minEp. 7

Why Coding Is a Superpower in 2022, According to Northcoder’s Amy Wild

As the Chief Commercial Officer for Northcoders, Amy Wild understands the value of learning coding and software development better than most. In this sixth episode of Never Mind The Keywords, Amy chats with Dylan and Nafisah about Northcoders the organisation, why coding can be such a freeing and lucrative career, and how Northcoders are helping to break down the race and gender barriers that have made this sector so white and male. This episode is perfect for those who are interested in the fre...

Jun 20, 202248 minEp. 6

Jack Nolan Has Suffered Lows and Enjoyed Highs, Now He Is Here to Motivate

There's a moment in this episode with motivational speaker Jack Nolan where talks about climbing the highest mountains and walking through the lowest of lows, and there probably isn't a more apt metaphor for his life so far. From being held at knifepoint as a teenager and being sectioned twice, to becoming a motivational speaker and twice published author, Jack has been there and seen it. In this fifth episode of Never Mind The Keywords, Jack chats to Megan and Nafisah about his journey, writing...

Jun 06, 202238 minEp. 5

Calling All Aspiring Lawyers: This Episode with Hall Brown’s Laura Guillon Is for You

Having spent over 10 years in the family law arena, there are few people more adept at dealing with these incredibly sensitive, life-changing moments than Laura Guillon. In this conversation with Tamara and Dylan, Laura talks about her career, how she started, and how it has led her to become Partner Hall Brown Family Law. If you're an aspiring lawyer and want to hear from someone who has been there and is doing it, and doing it well, then this is the episode for you. The way Laura talks about l...

May 23, 202250 minEp. 4

SEO Expert Andrew Holland Will Change the Way You Think about Consumer Behaviour

Andrew Holland has had an interesting career path, from being a serving police officer to working for the British Boxing Board of Control. He now finds himself as one of the most eminent voices in the world of search engine optimisation, or SEO, for short. Simply put, what Andrew doesn't know about SEO isn't worth knowing. In this detailed conversation, Andrew discusses his journey, how behavioural science and SEO go hand in hand, and what brands and businesses need to do to succeed in this worl...

May 09, 20221 hr 8 minEp. 3

Rich Tyrrell Is Making Mentoring and Professional Development Cool Again

Mentoring and networking are two words that tend to cause young professionals to roll their eyes. Rich Tyrrell and Manchester Young Professionals, the organisation that he co-founded with his friend Andrew Bennie, is changing that. In this second episode of Never Mind The Keywords, Rich chats to Tamara and Charlie about Manchester Young Professionals' early days and they talk at length about why networking and mentoring are so valuable in this fast-paced world. The articles Tamara and Charlie me...

Apr 25, 202248 minEp. 2

Ross Green on Marketing, Leadership, and Jason Mraz

On the inaugural episode of Never Mind The Keywords we chat with the founder and MD of Embryo, Ross Green. In this illuminating conversation, Ross chats to us about his view of leadership in 2022, how he makes time for himself, and what he's excited and curious about in this (sort of) post-pandemic world. As well as that Charlie and Megan chat about customer loyalty, more specifically, the death of it, and the results of a survey that states British people to be the 3rd most engaged population o...

Apr 06, 202254 minEp. 1
For the best experience, listen in Metacast app for iOS or Android