SEO Expert Andrew Holland Will Change the Way You Think about Consumer Behaviour

Andrew Holland has had an interesting career path, from being a serving police officer to working for the British Boxing Board of Control. He now finds himself as one of the most eminent voices in the world of search engine optimisation, or SEO, for short. Simply put, what Andrew doesn't know about SEO isn't worth knowing. In this detailed conversation, Andrew discusses his journey, how behavioural science and SEO go hand in hand, and what brands and businesses need to do to succeed in this world. The value of the knowledge in this discussion is worth thousands of pounds and will leave you with a completely different, more beneficial view of SEO.

The articles Megan and Dylan mentioned in the episode:

Embracing change: three behavioural trends to look out for in 2022

LinkedIn adding career break option

Andrew's recommended book:

Alchemy by Rory Sutherland

This Is Marketing by Seth Godin

The Adventures of Baron Munchausen by Rudolf Erich Raspe

Follow Andrew on LinkedIn here. He posts daily insights into SEO and has amassed a following of over 10,000 people.

Episode recorded and edited by Greg Westwood for Greg Westwood Media.

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