In this episode, Drew talks with Andrew Youderian on the eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more. Subscribe: iTunes | Stitcher Highlights The best way to utilize post cards for a significantly higher return on investment than other marketing outlets (i.e. Facebook) What to focus on when gearing up for Black Friday How to use post cards for your business Links / Resources PostPilot’s On-Boarding ...
Nov 26, 2019•47 min
In this episode, Drew shares his favorite resources and private equity investment contacts. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights A few names to file away and pull-out when you're looking to sell Links / Resources Brian Colton, Brooklyn-Equity Carson Biederman, Digital Fuel Capital Tom Clark, Comvest Dominic Ang, Turn/River Capital Kingswood Partners Me Chris Yates, Rhodium Week...
Apr 25, 2018•17 min
In this episode, Drew talks about six things you can do to maximize your company's valuations. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Six tips to maximize your valuation How to decide on your story Tips for minimizing risk Diversifying your traffic sources Getting your company on autopilot How to network for selling Links/ Resources: Built to Sell, John Warrillow, The E-Myth, Mic...
Apr 19, 2018•19 min
In this episode, Drew talks about the three highlights of how deals go down in the private equity process. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Three highlights on how deals go down in the private equity Links / Resources FE International Quiet Light Transcript Prefer to read rather than listen to the podcast episode? No problem, you can request the text transcribe and I will s...
Mar 29, 2018•19 min
In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he'll discuss in the next few episodes. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Insight on selling Drew's first company, DesignPublic Intro to Private Equity Links/ Resources: Robert Smith Kingswood Partners Bill D'Alessandro Turn/ River ...
Mar 27, 2018•19 min
In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to read rather than listen to the podcast episode? No problem, you can request the text transcribe and I will send it to yo...
Mar 13, 2018•19 min
In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for 7 months Productivity tips and hacks for combining work with travel Links / Resources Download my list of Top Nerd Travel Tools Saneb...
Mar 08, 2018•25 min
In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Five different observations I had working and growing my business while travelling How the 80/20 rule saved my life (because airport wifi is...
Mar 01, 2018•19 min
We're back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights A little look at where I've been the past 7 months The podcast is back (obviously) Over the next few sessions, I'll be talking about buying more assets I'll share some lessons I'm learnin...
Feb 21, 2018•12 min
Drew is joined by Patrick Shanahan for another round of Tradecraft - this time featuring a tool for postcard marketing, and a chat app that reveals what your customers really want. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Drew is off to travel the world with family in tow, expect new episodes from sandy beaches and other exotic locales. A new emphasis on video content A shopify app...
Apr 24, 2017•21 min
A few updates from Drew - recaps of three recent events he spoke at, the key learnings at each of them, and a preview of the near future for Drew and Nerd Marketing. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights RECAP: Traffic and Conversion Summit Niche businesses - why they're great, how they fail, and where retention marketing comes in The "Scrum" approach to growth RECAP: Brand Grow...
Apr 03, 2017•22 min
From taking advantage of the 24-hour news cycle, to improving your sender score - Drew and special guest Patrick Shanahan share a few of their favorite tips, tricks, and hacks. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Digital marketer Patrick Shanahan joins Drew to talk tips, tricks, and hacks in this episode of the Nerd Marketing Podcast. Learn how one eCommerce company used newsjacking to t...
Feb 23, 2017•33 min
Austin Brawner from Ecommerce Influence joins Drew to share four killer strategies to make the most of the all-powerful email marketing channel. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. To accurately convey just how valuable a sophisticated email marketing strategy can be to an Ecommerce retailer, Drew enlists the help of Austin Brawner from Ecommerce Influence. Both Austin and Drew have a to...
Jan 31, 2017•40 min
Drew and digital marketer Patrick Shanahan share their favorite eCommerce marketing tools of 2016. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. We all know that there is no one silver bullet guaranteed to push your business to success, but certain tools can be a big help on the path to higher revenue. Special guest Patrick Shanahan, a digital marketer from Art Storefronts, joins Drew in this epis...
Jan 06, 2017•41 min
Average Order Value as a key multiplier to increase your company's revenue, and how to implement premium service upsells to increase your AOV.Subscribe: iTunes | StitcherThis week's campaign is so simple and effective you'll be kicking yourself for not thinking of it ages ago.It's Drew's "One-Two Punch" Email Campaign designed to increase your order frequency.It starts with asking yourself one question: "What kind of recurring needs do my customers have?"Tune in to hear the rest of the campaign ...
Oct 13, 2016•13 min
Average Order Value as a key multiplier to increase your company's revenue, and how to implement premium service upsells to increase your AOV. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Want the AOV mindmap Drew mentions in the episode? Click here download it! Also includes the full transcribe from this episode. A 25% increase to your AOV is a 25% increase to your business's revenue. It's as simple as that. So how do you do that? Considering you probably don't have the next 12 hours to lis...
Oct 06, 2016•13 min
How to treat your win-back campaign as a discount ladder, with every rung designed to retain customers and make you more money. EXCLUSIVE RESOURCE: Want the win-back email template Drew shows off in this episode? Click here download it as a PDF! Also includes the full transcribe from this episode. Subscribe: iTunes | Stitcher One win-back email is good. But even better? How about a chain of emails designed to escalate your win-back offer the further the customer slips away? Using a discount ladd...
Sep 28, 2016•8 min
Bounce-back email campaigns as a clever and simple way to cross-sell and increase your average order size - implementation tips and a downloadable template. EXCLUSIVE RESOURCE: Want the bounce-back email template Drew features in this episode? Click here download it as a PDF! Also includes the full transcribe from this episode. Subscribe: iTunes | Stitcher Would you like fries with that? McDonald's offers a cross-sell with every order for a reason – it's a simple and effective way to increase av...
Aug 30, 2016•10 min
Competing against Hamilton, segmenting based on recency, and using dynamic ascending offers to make the most of your offer campaigns. EXCLUSIVE RESOURCE: Want Drew's Dynamic Ascending Offers presentation slide deck? Click here download it as a PDF. Subscribe: iTunes | Stitcher What's the theater around the corner from Hamilton to do this summer? Drew knows someone in just this situation, and proposes a solution in dynamic ascending offers. This is a key concept to implement if your retailer dist...
Aug 26, 2016•13 min
Tune in to learn how Drew designed and executed his marketing strategy at Karmaloop. What to focus on, specific tactics that worked, and key overall learnings. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Want the transcribe from this episode? Click here to download it as a PDF. Now that we've heard from Karmaloop CEO Seth Haber on last week's episode, let's get into what Drew was doing behind the scenes as CMO to take the business from bankruptcy to profit in just 10 months. It starts with ...
Aug 04, 2016•13 min
Drew talks to Seth Haber about how they rescued streetwear retailer Karmaloop from bankruptcy in just 10 months. What went wrong, how they fixed it, and what they learned from it all. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Want the transcribe from this episode? Click here to download it as a PDF. You may have heard about Drew's involvement in turning Karmaloop around – from bankruptcy to profit in just 10 months. But what strategies went into accomplishing this? What growth paradigm we...
Jul 26, 2016
Three different ways to think about rapid growth, some resource and books to look into further, and Drew's preferred approaches to growth. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Want the transcribe from this episode? Click here to download it as a PDF. There is a ton of info out there about how to grow a company. Books, blogs, podcasts like this one, and everything in between. If you could use some help narrowing down your focus and deciding how to approach eCommerce growth, this is th...
Jul 20, 2016•17 min
Learn how to create recency segments in Google Analytics and how to use this data for predicting marketing campaign success and calculating lifetime value. EXCLUSIVE RESOURCE: Want the transcribe from this episode? Click here to download it as a handy PDF. Subscribe: iTunes | Stitcher Do you know what your customer lifetime value is? Many startups are too new to have access to reliable information on this metric, but a great predictor is recency. Follow along in this episode as Drew walks throug...
Jul 12, 2016•15 min
In this episode, I introduce the concept of Recency as it applies to an online business, and show how it's critical to figuring out the campaigns that will lead to growth. EXCLUSIVE RESOURCE: For tons of freebies and to be notified when my next episode on Recency is released, sign up for the Nerd Marketing newsletter Subscribe: iTunes | Stitcher Highlights A dating quiz from Drew's love life Recency is the #1 most powerful predictor for future customer behavior The problem with using Life Time V...
Jun 29, 2016•11 min
How to access Time of Day reporting in Google Analytics to help you decide when the best time to send marketing emails is for maximum engagement. EXCLUSIVE RESOURCE: Add Drew's custom Performance Over Time report to your company's Google Analytics account! Click Here to get access + download the transcribe from this episode. Subscribe: iTunes | Stitcher What day of the week is your audience most engaged with your content? Are they more likely to visit your site in the morning or at night? Perfor...
Jun 16, 2016
Three metrics that will show you who your best customers are, where they are coming from, and ultimately how to grow your top and bottom line. Recency, frequency, monetary — RFM RESOURCE: Prefer to read instead of listen? Click Here to download the text transcribe for this episode. Subscribe: iTunes | Stitcher In this episode, I talk through how conduct some essential segmentation using Google Analytics. I say essential because this is it -- RFM -- the mack-daddy of database marketing that dates...
May 16, 2016•9 min
SatinLinedCaps.com's Emmanuel Eleyae, explains how he used influencer marketing to grow his $1 million dollar retailer using nothing but a paperclip, a ball of wax, and Youtube. EXCLUSIVE RESOURCE: Get my Million Dollar Cheatsheet + the transcribe for this episode. Click here to download. Subscribe: iTunes | Stitcher Multiple surprise guests... Why adding a nurture sequence increased Manny's revenue by 44%... Highlights What door-to-door sales taught Manny about Marketing How video influencer ma...
Apr 15, 2016•30 min
How Colorit.com 's Michael Jackness grew a Million Dollar eCommerce business in 1 year using niche selection and Facebook marketing through ads. EXCLUSIVE RESOURCE: Get my Million Dollar Cheat Sheet + the transcribe from this episode. Click Here to download. Subscribe: iTunes | Stitcher You know, usually there is a fair amount of luck involved when someone achieves extreme growth. They stumbled into the right niche or made the right strategy partnership. Highlights How the death of affiliate mar...
Apr 08, 2016•47 min
How IronFenceShop.com 's Josh Manley reveals how he ramped up a 7-figure business using AdWords. EXCLUSIVE RESOURCE: Get my Million Dollar Mindset Cheat Sheet + the text transcribe for this episode! Click Here to download the PDF. Subscribe: iTunes | Stitcher In this podcast I continue to explore the various sets of circumstances that contribute to epic early traction online. Highlights Josh explains how listening to consumers led him to build a 7-figure company How IronFenceShop.com got their f...
Apr 01, 2016•31 min
How Sam Gastro, founder of MyGiftCardSupply.com about how he grew his $1 million dollar retailer. Tons of insights on how to use retention (not acquisition) to grow... EXCLUSIVE RESOURCE: Get my Million Dollar Cheat Sheet + the Episode 12 text transcribe. Click Here to download the PDF. Subscribe: iTunes | Stitcher I've been fascinated by e-commerce retailers that are able to bootstrap to 7-figures within a short period of time. Highlights How Sam acquired his first 100 customers Using retention...
Mar 25, 2016•27 min
