Podcast 15: How Emmanuel Eleyae Grew SatinLinedCaps.com to 7-Figures Off Influencer Marketing (A Million Dollar Case Study)

SatinLinedCaps.com's Emmanuel Eleyae, explains how he used influencer marketing to grow his $1 million dollar retailer using nothing but a paperclip, a ball of wax, and Youtube. EXCLUSIVE RESOURCE: Get my Million Dollar Cheatsheet + the transcribe for this episode. Click here to download. Subscribe: iTunes | Stitcher Multiple surprise guests... Why adding a nurture sequence increased Manny's revenue by 44%... Highlights What door-to-door sales taught Manny about Marketing How video influencer marketing sold Manny's first 1,000 units. Using Famebit for influencer marketing Why adding a nurture sequence increased Manny's revenue by 44% Manny explains what small tweaks to their website increases sales Links / Resources The Nerd Marketing newsletter (sign up to unlock freebies) Satinlinedcaps.com Famebit.com Reelio.com Ecommercestruggles.com Transcript Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also download it for later. → Read the Transcript Drew:  Hey, everybody. Welcome to the Nerd Marketing podcast. We are talking today with Manny from Satin-Lined Caps and also from ... Manny, what's the name of your blog? Manny: eCommerceStruggles.com. Drew: eCommerceStruggles.com. Want to save this transcribe to read later? CLICK HERE to download it as a PDF. Manny: It's a mouthful. Drew: How do you say your last name? Manny: Eleyae. Drew:  Eleyae, Eleyae. Despite the fact that I don't know how to say his last name, I've known Manny for a couple years. He is one of the few experts on influencer marketing in the eCommerce world. Manny: You're too kind, sir. You are too kind. Drew: I hope that's what we're going to get into today. Manny, we are doing a short series on companies that have experienced rapid growth, eCommerce companies that have experienced rapid growth; ideally, bootstrapped ones, too. Slaps was one that came to mind immediately so I thought I'd reach out and just ask you about how you grew that company. I say slaps but I'm abbreviating satin-lined caps, which is how they're referred to, right? Manny: Yes. Drew: Welcome. Manny: Thank you. Good to be here. Drew: Maybe before we jump into this could you tell the audience listening now a little bit about who you are and your background? Manny: Sure, I can do that. '04 graduate of the Military Academy, so go army. Drew: Hoo-ya Manny: Finished that and went to ... had to get that in here on your podcast, there, Drew. Drew: Right. Manny: Went into the army. Did a lot of logistics. Finished that, went into Amazon and did a lot of direct-to-consumer fulfillment. I learned a lot about managing a warehouse, managing lots and lots of SKUs, lots of inventory, inventory management, all that, and realized watching all the FBA vendors shipping their product in to us and we'd do all the shipping and stuff for them while they collected the check. I was like, "Wow, I'm on the wrong side of this thing. I need to get a product and start selling on FBA and shipping it in to Amazon to do the hard work for me." At the time I was getting ready to leave and my sister came to me. She said she had an idea for a product. She had talked with quite a few people that really liked it. It was like, "All right. Let's get started. Let's try it out." We started it out on Etsy and just going door-to-door and trying to get anything going. I still remember the days where we selling one a week and we'd have a goal of trying to get to five a week. Drew:  Door-to-door? Manny: Yeah. I even went door-to-door with it. Drew:  That's random strangers, or ... Manny: Yes, literally. Well, not random strangers. We would go to downtown and go to all the retail shops and try and get into retail salons or consignment shops or anything that was geared towards women anything. It was interesting because I would walk in with this ...