Podcast 28: The Top Marketing Tools of 2016 with Patrick Shanahan

Drew and digital marketer Patrick Shanahan share their favorite eCommerce marketing tools of 2016. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. We all know that there is no one silver bullet guaranteed to push your business to success, but certain tools can be a big help on the path to higher revenue. Special guest Patrick Shanahan, a digital marketer from Art Storefronts, joins Drew in this episode to talk about just that – key marketing tools that brought him wins in 2016. Learn about PushCrew, an in-browser notification system, and hear Drew talk at-length about Drip – an email service provider with some serious automation chops. Highlights 00:20 - Introducing special guest Patrick Shanahan 01:30 - More episodes of the Nerd Marketing podcast are coming 02:15 - Where has Drew been? Announcing his new CMO role at a SaaS company. 04:55 - Recap of SaaSFest 2016 08:36 - Let's talk about some shiny objects 09:18 - Tool #1: Klaviyo – an email service provider that Drew loves. 15:50 - Tool #2: PushCrew – An in-browser push notification tool that Patrick has had success with. 24:08 - Tool #3: Drip – A fairly new email service provider with unique integrations, automation abilities, and unique features. This is the one Nerd Marketing uses. 33:15 - How to use Drip to keep your list healthy and your emails out of the "promotions" tab. 36:52 - Front-end personalization using Drip. Links / Resources Klaviyo Drew demonstrates how to use Klaviyo for effective win-back campaigns in Episode 25. PushCrew Learn more about in-browser notifications in this DigitalMarketer article. Drip Check out Drew's free, 7-part course on doubling your business. Transcript Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also download it for later. → Read the Transcript Drew Sanocki: Hey, everybody. Welcome to the Nerd Marketing Podcast. Welcome back to the Nerd Marketing Podcast. This is Drew Sanocki. I have a special surprise today. I have a guest here in the Nerd Marketing studio. My guest's name is Patrick Shanahan. Patrick, how you doing? Patrick Shanahan: Drew, good. Happy to be joining you. Drew Sanocki: For all of you who are listening right now, all three of you, probably don't know who Patrick Shanahan is. Patrick and I have been working together for almost a year now. He's actually not here in the studio in New York with me. He is out in California. Patrick, why don't you introduce yourself to the three or four listeners of the Nerd Marketing Podcast. Patrick Shanahan: Are you kidding me? We're at least up to seven. You've got seven listeners now, I think, on a good day [crosstalk 00:01:02]. Drew Sanocki: It's three. Patrick Shanahan: Yeah. I run marketing, actually, for a eCommerce shopping cart that's a neat shopping cart called Art Storefronts. It's basically a shopping cart for three legs of the stool, the niches. If you own a print studio that reproduces art or if you're an art gallery or if you're an artist. Been running marketing over there for awhile. We're kind of in startup mode but growing pretty quickly. Yeah. Drew Sanocki: Awesome. Patrick, also, has been helping me out a little bit with Nerd Marketing. He has always been pushing me more to do more podcasting and releasing more content. That is my promise to you know. I guess this is December 2016, going into next year, I really want to hit he podcasting hard. We've gotten a lot of good feedback from our email subscribers and the podcast listeners that they enjoy the podcast. I think it's worth doing. I'm going to try to be a little bit more regular with the podcasting. As part of that, I think Patrick's here to help and hopefully add some value to you guys and help you grow your businesses. What have I been up ...