Want to learn a way to keep your CSA customers deeply engaged with your farm in the off-season? In this podcast I teach you step by step how to build a "challenge" - a content strategy used in online marketing to grow your clients into raving fans.
Oct 16, 2019•38 min•Season 1Ep. 27
If you're a beef or meat producer... this episode is for YOU. As a follow up to episode 25, I walk you through a practical example of how customer objections kept me from buying a side of beef. Get ideas for how you can overcome them.
Oct 09, 2019•43 min•Season 1Ep. 26
Something is keeping your customer prospect from buying... What is it? Do you know? Identifying your customer's "objections" or obstacles that are stalling the purchase is a key part of your marketing strategy. Learn how to ace this!
Oct 02, 2019•50 min•Season 1Ep. 25
Do you wish more of your CSA members would renew for next year EARLIER? Do your "early bird" sign ups work? In this episode, I share my framework for how I build my early bird renewal campaign to get a LOT of my members to decide YES before Thanksgiving.
Sep 25, 2019•44 min•Season 1Ep. 24
What if your social media posts were more than just cool pictures of your farm's produce or calls to shop the market? In this episode, I teach how to create "Content Pillars" that help you not only connect with your audience but promote your unique brand.
Sep 18, 2019•32 min•Season 1Ep. 23
CSA is not an impulse buy. That means we need to build a long-term strategy to get people to warm up. In this episode, I talk through the concept of "Building a Runway" to get your customer ready to buy. And I give you 10 ideas for how to do it.
Sep 11, 2019•28 min•Season 1Ep. 22
What do you want your customer to do next? As a marketer, you've got to TELL THEM. In this episode, we help you get really clear about what your next steps should be, and how to make sure your customer knows them.
Sep 04, 2019•43 min•Season 1Ep. 21
That darn email promotions tab. Don't you hate it? What if I told you some secrets that would keep your emails from landing there? It turns out there is a science behind the spam filter. And knowing how it works can make a BIG difference in your open rates. In this episode, I share the principles you need to understand about "sender reputation," and I share 12 things you can do to increase that reputation (and keep your emails out of the promo tab).
Aug 28, 2019•36 min•Season 1Ep. 20
In this episode I share the P.A.S.T.O.R. method for crafting your sales message. I use this to frame my website and my promotional email campaigns. If you're stuck not knowing how to start your sales argument, start here.
Aug 21, 2019•42 min•Season 1Ep. 19
Writing email copy isn't the same as writing for your English teacher. There are different "rules" of engagement. In this episode, I share best practices for writing emails so that people will actually read them.
Aug 14, 2019•44 min•Season 1Ep. 18
Email marketing is a key way to warm up your prospect and get them ready to buy. But what do you SAY in those sales emails? I answer that in part 1 of this 2 part series all about email promotional sequences (and how to write them).
Aug 07, 2019•46 min•Ep. 17
How do you go about building an email promotion sequence? When do they work? And what exactly do you say inside them to get people to open them and act? This is part 1 of a deep dive training to help you become better at sales emails.
Jul 31, 2019•36 min•Season 1Ep. 16
Is it hard for you to ask people to buy your product? Do you worry about coming off as "too salesy" when you develop your email sales sequence and Facebook ads? I talk about 6 mindset shifts you can make to help you get over this fear.
Jul 24, 2019•34 min•Season 1Ep. 15
Are you curious how all the pieces of my marketing machine fit together? Sometimes it's helpful to see the "big picture." I share the different elements of my marketing strategy and how they all play off each other, so you can build your own too.
Jul 17, 2019•48 min•Season 1Ep. 14
One powerful way to juice up your CSA offer is to add a "bonus." In this episode I share tips for how to find your perfect bonus to tip the scales and get someone to finally buy.
Jul 10, 2019•44 min•Season 1Ep. 13
I used to think that I just had to put a few bullet points together to explain what I was selling. But an "offer" is so much more. This episode will break down the 7 elements of an offer that converts and help you get more people to say YES.
Jul 03, 2019•54 min•Season 1Ep. 12
Do you get stumped when it comes to writing your weekly CSA newsletter? Today I invite Lauren Rudersdorf from Raleigh's Hillside Farm onto the show to share her ninja newsletter writing strategies so you can maximize this important marketing asset.
Jun 26, 2019•59 min•Season 1Ep. 11
Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?). In this episode, we talk about how you might be falling victim to the Curse of Knowledge and what you can do about it.
Jun 19, 2019•22 min•Season 1Ep. 10
If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more of them? Meet the "Lead Magnet" -- a digital form of "bait" to hook new customers.
Jun 12, 2019•43 min•Season 1Ep. 9
What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? One of the fundamentals of marketing... get ready.
Jun 05, 2019•43 min•Season 1Ep. 8
Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can possibly uncover as a marketer. Let's dive in!
May 29, 2019•24 min•Season 1Ep. 7
When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters. In this podcast, we talk about "messaging hierarchy" and how to figure out what to say WHEN.
May 22, 2019•36 min•Season 1Ep. 6
Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how to build one for your farm.
May 15, 2019•45 min•Season 1Ep. 5
That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambassador, wouldn't you want to know what they are?...That's what this episode is all about.
May 08, 2019•47 min•Season 1Ep. 4
Where are your ideal customers hanging out? You may have a great product, but if you're not putting it front of the right traffic, no one is going to buy it. The act of putting your offer in front of the right people at the right time is today's topic!
Apr 25, 2019•25 min•Season 1Ep. 3
Who is your target customer? Or are you trying to sell your product to everyone? In marketing, we speak our message to one person: our ideal customer avatar. In this episode, we talk about how to find this customer and what you need to know about them.
Apr 25, 2019•31 min•Season 1Ep. 2
As a farmer, it's not enough to just know how to grow your product. You also need to know how to SELL it. In this episode, I share why I started the podcast, and how in a matter of 18 months I went from clueless to confident in my farm marketing skills.
Mar 28, 2019•22 min•Season 1Ep. 1
