22_How to Build a Marketing Runway - podcast episode cover

22_How to Build a Marketing Runway

Sep 11, 201928 minSeason 1Ep. 22
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Episode description

CSA is not an impulse buy. That means we need to build a long-term strategy to get people to warm up. In this episode, I talk through the concept of "Building a Runway" to get your customer ready to buy. And I give you 10 ideas for how to do it.

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