My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

Found My Customer Avatar: How to Grow Sales by Being a Marketer NOT a Politician

Send us a text 00:19 Tour of Steven's workplace 01:15 Product Recommendation 02:38 Show one specific niche 03:26 Improve the listing by showing the face of someone smiling and looking at the camera 04:09 To sell a product on Amazon, show your customer avatar how you can help them out in making buying decisions. 04:21 Don't be Politician, be a Marketer 04:31 Sell more products to more people, more often for more money 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓...

Mar 03, 20235 min

WTF?! Auction Based FBA Storage??!?? [Amazon News]

Send us a text 00:00 Starting on March 1, 2023, you have to bid for your FBA storage on Amazon. 00:16 New Capacity Manager showing new FBA capacity limit 00:58 Storage Capacity Increase Request 01:15 Bidding System is broken 02:58 Expiration of the date of request 03:26 Amazon came out with IPI; if you have a bad IPI then you have no unlimited storage 03:40 Restock limits came after the pandemic hits 04:29 Amazon is completely understaffed 05:06 Restock Limits sucks so bad 05:17 Steven cannot be...

Mar 02, 20236 min

[Open Letter to Amazon] How I would Fix Seller Support

Send us a text 00:00 Amazon Seller Support is awful 00:10 How to fix Amazon Seller Support 00:20 Fire the entire staff 00:25 Hire anyone who can correctly answer basic Sellers questions 00:38 Shut down support to train how to help sellers help buyers for one week 00:53 Limit seller support ticket responses to 200 characters 01:18 Shut down seller support to China and never turn it back on 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Ama...

Mar 01, 20232 min

[Amazon Transparency News] Update will Prevent Hijackers!

Send us a text 00:00 Amazon Updates to prevent Hijackers 00:15 Unconfirmed reports that Amazon has made a major change to the Transparency Program 00:34 Sellers will now have to submit five (5) unique codes to Amazon to be able to sell 00:38 Even the brand owner has to submit the codes too 00:48 Hijackers will not be able to create the listing without the code 01:15 With this change, The Amazon Transparency Program can now function as it should. 🏫 https://mag-school.com/ - PPC, SEO, Design, and...

Feb 28, 20232 min

What Qualifies As a Premium A+ Content Submission?

Send us a text 00:00 What Qualifies As a Premium A+ Content Submission? 01:12 Applying A+ to different ASINs 01:29 Change a single word or image and make separate submissions 01:45 Get access to Premium A+ content within 72 hours after the 15th submission 03:55 Submitting A+ for insignificant ASINs 04:03 Every ASIN doesn’t need to have an A+ content 04:11 Content that is both custom and good matters 05:34 Get MAG merch at myamazonguy.com/swag 06:47 Join Steven for a Live Q&A every Thursday a...

Feb 27, 20237 min

ASIN Review: 200 Family Conversation Cards-Amazon FBA

Send us a text 00:00 ASIN Review: 200 Family Conversation Cards 00:37 Keyword Distribution 01:41 Good Organic Keywords 02:37 Area of improvement: Wasted Ads spend, your paying for the keyword but not converting 04:07 My Amazon Guy: Amazon Full Service Management 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% O...

Feb 26, 20235 min

Build a Better Amazon Storefront - How to Add Category Subpages

Send us a text 00:00 Introduction 00:20 Go to Brand Store Manager at Seller Central dashboard and edit store 00:30 To Make a Category, put yourself in the perspective of a customer 01:55 Place a meta description 02:38 Pick a template style for the page 02:59 Images Upload using different templates for sizes, colors, and more 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get h...

Feb 25, 20234 min

How Many Keywords Can You Put on a Campaign?

Send us a text 00:00 How Many Keywords Can You Put on a Campaign? 00:26 Choose Sponsored Product campaign 00:38 Select Manual Targeting, on the Keyword targeting, uncheck Phase and Exact 00:54 Download the Search Term Report copy-paste the keywords from customer search term column 01:32 You can only add up to 1000 keywords 01:53 Recommended number of keywords is 5 keywords 03:04 On campaign settings, you can easily change the bids, the bidding strategy, and adjust bids per placement on each camp...

Feb 24, 20234 min

How to Prioritize your Amazon FBA Account for Sales Growth

Send us a text 00:00 How to Prioritize your Amazon FBA Account for Sales Growth 00:26 Check your daily sales on business report 00:38 Go to Sales and Traffic and look at the trendline 01:14 Take a look at the By Month view 02:09 Check your ASIN report by clicking Detail Page Sales and Traffic 02:31 Go to Manage All Inventory and check what needs to be restock 03:18 Hover your mouse over to the menu and click Inventory then Inventory Planning 03:26 The tab to always watch out for is the SKUs to R...

Feb 23, 202315 min

[Amazon Color Guide] - Packaging Done Right for FBA

Send us a text 00:00 [Amazon Color Guide] - Packaging Done Right for FBA 00:30 Here’s a guide understanding the foreground vs the background colors 00:39 Appropriate color of text to background 01:23 Color complexity may affect your listing 02:27 Choosing the right colors in packaging design 02:40 Text should be readable which can affect click-through rate and conversion rate 03:01 Choosing the appropriate color before choosing a font style 04:08 Surprisingly, most supplement products in Amazon ...

Feb 22, 202315 min

Top Legal Entity Best Practices for Amazon Sellers

Send us a text 00:00 Introduction 01:02 How to change the ownership of the account? 01:17 In changing the back end of Amazon, the bank account is the most important one 01:28 Change of Amazon legal entity 01:55 Make sure that the legal entity has not been used in any other Amazon account 02:24 Make sure to change the bank account right after the deposit 03:34 You can change display names anytime within seconds 04:08 Challenges encountered when launching a product with immediate raise of prices. ...

Feb 21, 20238 min

How to Change the Brand Name Back on Amazon?

Send us a text 00:00 How to Change the Brand Name Back on Amazon? 00:37 Listing got hijacked by Chinese seller 00:58 Getting enrolled in Brand Registry and having a trademark will protect your brand from hijackers 01:35 My Amazon Guy have filed 1500 trademarks, check out our trademark services here: https://myamazonguy.com/trademark-ser... 01:55 Once your item got out of stock, hijackers take advantage of it 02:24 Getting your brand name back is easier than changing UPC code 02:43 Follow the ste...

Feb 20, 20236 min

Amazon Selling Tips - #1 New Release Book in Web Marketing

Send us a text 00:00 Steven Pope has officially became a best-selling author on Amazon 00:06 Amazon Selling Tips got a #1 New Release badge on Amazon 00:16 Get your copy from Amazon.com and type Amazon Selling Tips for $29.99 00:28 Because of its popularity, we are now In the works of releasing a paper copy as well. 01:13 Inside the book, you can find the four pillars of Amazon such as PPC, SEO, Design, and Catalog management 01:27 Visit MAG-School Purchase your Copy of Amazon Selling Tips: http...

Feb 19, 20232 min

NEW FBA Shipping Rules - How this Effects EVERY Amazon Seller

Send us a text 00:00 Amazon changing the FBA rules 00:12 Email from Amazon - Simplifying FBA capacity limits for your business 00:16 In summary Amazon's raising fees 00:25 Effective March 1, 2023, they are replacing the weekly restock limit and the monthly storage limit 01:30 A single month-long FBA capacity limit 02:25 The death 2-day Prime became 5-day prime since July of last year 02:30 Estimated capacity limits to help you plan three months in advance 04:18 The opportunity to request a highe...

Feb 18, 202312 min

[Amazon News] FBA Switching to Auction Based Storage Space System?! (Like PPC)

Send us a text 00:00 Introduction 00:19 Interesting LinkedIn post by Malte Karsten 00:50 Amazon moving towards an auction-based system 01:53 Sellers will be able to request more volume or capacity from their FBA monitoring dashboard 02:00 Sellers will be able to bid for more storage and volume and capacity in USD 02:34 The IPI metrics remain untouched 03:06 Amazon, run your logistics just like PPC 03:22 No other information yet on the major change in Logistics 03:57 Amazon does not have enough e...

Feb 17, 20238 min

How to Use Chat GPT to Write Amazon Listings in Seconds

Send us a text Do the following to make copy with a Chat GPT alternative while it's unavailable 1. Download WhatsApp 2. Add the phone number 1 (916) 637-1560 3. Tell it what you need (specifics help) 00:00 Amazing advancement in AI in the copywriting department 00:00 How to use Chat GPT 00:45 Two ways to access the tool Chat GPT 01:32 Age of Sage product listing display 01:40 Create fantastic copy for your listing by supplying the chat box with keywords and links URL 02:42 Services are still off...

Feb 16, 20234 min

Will There Ever Be an Amazon Dating App?!? - Amazon Seller Central Dating Discussion

Send us a text 00:00 Will there Ever Be An Amazon Dating App? 00:12 There's a possibility because Facebook is already it 00:22 Imagine scenarios with Amazon Dating. 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order ...

Feb 15, 20232 min

The Ultimate Guide to Choosing a Brand Name with Dan Peskorse

Send us a text 00:00 The Ultimate Guide to Choosing a Brand Name with Dan Peskorse 00:04 Setting and changing a brand name requires time and effort 00:18 When choosing a brand name, spend time to share your thoughts with your team and get them involved 01:41 When naming a brand also think about the product category or type that you are targeting 02:18 Make it sound appropriate 02:23 Think of two categories of words list them on a spreadsheet, take those two columns and concatenate them 03:17 Add...

Feb 14, 202310 min

Maximizing Ecommerce Acquired by My Amazon Guy

Send us a text 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser... ✅ ...

Feb 13, 20233 min

Deep Dive into Sponsored Display Ads

Send us a text 00:00 Deep Dive into Sponsored Display Ads 00:15 sponsor display ads how we can utilize them and what do they really do 00:30 Sponsor display ad structure 00:47 1st bidding type - VCPM 01:28 bidding types should be tested and see which one is working better for you 01:37 In running a Sponsored Display Ads you need to have an image or a video 02:10 2 type of targeting 02:35 1st type: contextual - we are targeting the products or product groups 02:39 2nd type: Audience targeting 03:...

Feb 12, 202323 min

Best Tip to Fix FBA Mismeasurements - 📏Measuring Tape Photo!

Send us a text 00:00 Best Tip to Fix FBA Mismeasurements - Measuring Tape Photo! 00:10 Amazon doesn't measure your items accurately enough and can cost you hundreds of dollars. 00:24 Measure the item with a measuring tape and take a picture of it. 00:38 Update these measurements when you file a re-measurement ticket. 00:58 Actual measurements numbers with the measuring tape is your fastest and best way to fight the appeal 01:30 When that doesn't work escalate the issue over to Jeff Bezos, cite t...

Feb 11, 20232 min

How to Resolve A Retail Contribution Issue?

Send us a text 00:00 How to Resolve A Retail Contribution Issue? 01:01 Title had disappeared but it is appearing on the back end 02:52 Download a Category Listing Report in Canada and compare data between US and Canada 03:49 Could be parentage issue or data conflict issue 04:05 Retail contribution can be coming from an alternative source 05:07 Issues has been brought up to Seller Support as Retail Contribution 05:36 Contribution issue is happening on few SKUs 06:21 How to deal with the parentage...

Feb 10, 202310 min

How Do You Find a Product Just by Looking At Its Search Volume?

Send us a text 00:00 How Do You Find a Product Just by Looking At Its Search Volume? 00:38 Introduction 00:44 Finding a product on just looking at volume 01:13 What are you a world expert on? 01:28 What is something about tennis that you understand that almost nobody else does? 01:45 What is something that would reduce errors, like a product? 02:09 Who is going to win the guy with better gear or worse gear? 02:21 Think of a tennis accessory 02:36 Do not based on search volume and keywords 02:43 ...

Feb 09, 20236 min

How Do I Stop Cannibalizing the PPC Ads from Wasting Money?

Send us a text 00:00 How Do I Stop Cannibalizing the PPC Ads from Wasting Money? 00:38 Introduction 01:36 Showing ads which are relevant or have the highest bid 03:20 Running a branded ad even if you’re on top of organic search 03:50 How does an average person sees your ad 04:26 Older people may not understand the difference between an organic and a paid listing 04:47 Having a better main image for the product 05:50 Adding your packaging in the image would make your CTR go up tremendously 06:25 ...

Feb 08, 202311 min

How Do We Change the UPC Codes Inside the Catalog?

Send us a text 00:00 How Do We Change the UPC Codes Inside the Catalog? 00:36 Introduction 00:53 Changing UPC codes inside the Catalog 02:05 A great sample of Amazon doing mindless work on the logistic side 03:20 Quick tip for fragile items 04:39 Method 1 on changing UPC codes - via flat file 04:47 Method 2 on changing UPC codes - file a ticket on Seller Support 04:54 Method 3 on changing UPC codes - merge ASINs 05:25 How to merge new and old ASINs 05:44 MAG’s UPC to GS1 Barcode Change Service (...

Feb 07, 202310 min

Contact Customers Who Left Negative Reviews - Amazon Seller Central Tips and Tricks - Amazon FBA

Send us a text 00:00 Amazon has brought back the ability to reach out to customers who left negative reviews 00:19 Go to Amazon Seller Central and go to Brands and go to Customer reviews 00:24 Reach out to opted-out buyers and offer a courtesy refund 00:38 Click the button "Contact Customer" 00:45 You can click Customer Support for product issues or Courtesy Refund 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a pro...

Feb 06, 20232 min

How to See an ASIN's Hidden Back End Search Terms & Data - Amazon Seller Central Tips & Tricks

Send us a text Refer to this link: https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin= 00:00 How to See an ASIN's Hidden Back End Search Terms & Data 00:14 Go to sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=B08TRTL71Z 00:25 Put in the ASIN 00:31 Press enter at the end 00:41 Press Control+F for Search terms 01:06 You can also search for other product details that are not available in the front or product detail page 🏫 https://mag-school.com/ - PPC, SEO, Design...

Feb 05, 20232 min

How to Sell Profitably on Amazon

Send us a text An Entrepreneur at heart, currently working on training and coaching new Amazon third-party sellers to launch their business on the Amazon marketplace. Skilled in Negotiation, Sales, Team Building, Management, and Start-ups. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Finance from the University of California, Irvine - The Paul Merage School of Business 00:00 How to Sell Profitably on Amazon 09:56 Introduction 11:39 Ahmad N...

Feb 03, 20231 hr 9 min

See Your Top 10 Competitors on Each Keyword - Seller Central Tips & Tricks - Search Query Metrics

Send us a text Reference Link: https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin= 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand regist...

Feb 02, 20232 min

Monitor 4 Different Metrics on One Graph in Amazon Ads

Send us a text 00:00 Monitor 4 Different Metrics on One Graph in Amazon Ads 00:20 Normally we can only select ACOS and Sales 00:29 Showing 2 graphs like one goes up and going down the chart 01:03 On the updated version, we have Spent, ACOS and impressions 01:09 This way you can find out different metrics and how different metrics are affecting e.g. Impressions or Cost per click 01:23 You can add impressions as a graph, Cost per click and then you can also add your Spending 01:29 Find out how you...

Feb 01, 20232 min
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