My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

Amazon FBM vs. FBA: Which Is the Right Choice for Your Launch Period?

Send us a text The video is all about Amazon FBM vs. FBA and which is the right choice for your launch period. 00:00 Amazon FBM vs. FBA: Which Is the Right Choice for Your Launch Period? 01:45 Few inventory left 02:57 Fulfilling orders through FBM 03:02 Create a duplicate SKU on same ASIN 03:16 Add more quantity to your inventory 04:04 Go to Manage orders 04:13 Click Buy shipping 05:56 Steven’s recommendations in starting FBM 07:28 Why you don’t need to ship your products directly from manufactu...

Apr 08, 202311 min

Customer Engagement Tools for Amazon Sellers: Are They Ineffective?

Send us a text 00:00 Customer Engagement Tools for Amazon Sellers: Are They Ineffective? 01:22 Customer engagement tool as ineffective 02:21 Retargeting as a better tactic 03:02 Please comment and share your experience about customer engagement 03:46 Join Steven Pope LIVE on camera, every Thursday 12 noon EST 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com/ and get help ✅ Suppo...

Apr 07, 20234 min

Process of Fixing Listing at Risk of Removal

Send us a text Looking to sell your products on Amazon? Navigating compliance issues can be a daunting task. But don't worry, we've got you covered! In this video, we'll discuss the most important compliance issues that Amazon sellers face and share practical strategies to protect your product listings. We'll start by discussing the importance of complying with Amazon's policies and regulations, and explain the consequences of non-compliance. From there, we'll delve into specific compliance issu...

Mar 31, 20236 min

Maximize Amazon FBA Sales: Create a Brand with a Wider Product Line

Send us a text Struggling to make a name for yourself in the crowded world of Amazon selling? With so many entrepreneurs and businesses competing for customers' attention, it can be tough to stand out and make your mark. But what if there was a proven strategy that could help you expand your product line, maximize your sales, and build your brand? That's where the "Rule of Three" comes in. In this video, Amazon expert Steven Pope shares his insights into how launching multiple products on Amazon...

Mar 30, 20238 min

Amazon Product Inserts: Should You Use Them (gray area)

Send us a text In today's highly competitive Amazon marketplace, getting more product reviews is crucial to driving sales and increasing your product's visibility. But with Amazon's strict review policies, it can be difficult to know how to ethically and effectively get more reviews without violating their terms of service. That's where our expert tips and strategies come in. In this video, we sit down with Steven Pope, founder of My Amazon Guy, to discuss the best ways to ethically and effectiv...

Mar 29, 20238 min

Why Your Amazon Sales Are Struggling (and What You Can Do About It)

Send us a text Amazon Selling Secrets Revealed: Fixing IPI Scores, Restock Limits, and Storage Costs: Attention Amazon sellers! Are you struggling to manage your FBA inventory and dealing with issues such as IPI scores, restock limits, and storage costs? Look no further, as in this video, we're revealing some of the top Amazon selling secrets that can help you fix these problems and take your business to the next level. In this comprehensive guide, we'll walk you through the essential steps to o...

Mar 28, 202315 min

Amazon SEO - Spicy Recipe for Increased Sales, Clicks, and Impressions

Send us a text Gather all the necessary ingredients: In Amazon SEO, this involves researching keywords and determining the relevant terms and phrases to target in your product listings. Just like how you gather all the ingredients you need before starting a recipe. Develop a strategy: Just like how you need a recipe to follow, you also need a plan for your Amazon SEO efforts. Decide on your goals, target audience, and the tactics you will use to achieve them. Focus on the backend: The backend of...

Mar 27, 20234 min

ASIN Review_ 8 Clear Food Storage Containers Set

Send us a text 00:00 ASIN Review - 8 Clear Food Storage Containers Set 00:25 Keyword Distribution 00:50 Good Organic Keywords 02:27 Area of improvement: suggested topics/areas for improvement like title, bullets 02:58 My Amazon Guy: Amazon Full Service Management 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% ...

Mar 26, 20233 min

When to Raise Price - Amazon FBA

Send us a text 00:00 When to Raise Price - Amazon FBA 00:14 Receive an email alert about stock issue 00:46 Check the inventory 01:03 A red bell showing is a warning that you’re about to stockout 01:18 Add $1 to the current price 01:57 Track your pricing through Helium 10 03:02 Lower the price for the new packaging, higher price for artisan soap 03:20 Reasons to raise your prices 04:04 Setting up an automatic restock report 04:18 Click Set replenishment alerts 05:01 Filter your inventory 05:17 Ch...

Mar 25, 20237 min

Working at My Amazon Guy - First Summit in the Philippines (Yes, We're Hiring)

Send us a text Here's a glimpse at what the culture is like at one of the fastest growing companies in the United States, My Amazon Guy. Not only can employees grow and develop their career, we have fun too. The First My Amazon Guy Summit in the Philippines was a smashing success! Our amazing CEO, Steven Pope, and his team put in a ton of hard work to make this event happen, and we couldn't be more grateful. A huge shoutout to our rock star team members: Roxanne, Katrina, Geraldine, and all the ...

Mar 24, 20232 min

1 GIANT Brand vs a Dozen MICRO Brands - Steven Pope Explains Which is Better

Send us a text 00:00 1 GIANT Brand vs a Dozen MICRO Brands - Which is Better? 00:52 Managing different brands 01:30 Ensure that the products listed in the store align with the brand's overall image and target audience 02:41 Challenge you might encounter is catalog rework 04:21 File a trademark for a sub brand myamazonguy.com/TM 05:13 Check out the Brand Registry Guide https://myamazonguy.com/comprehensive... 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you w...

Mar 23, 20236 min

How to Launch a Book on Kindle Direct Publishing (KDP) Amazon Platform

Send us a text 00:00 How to Launch a Book on Kindle Direct Publishing Amazon Platform 00:23 Go to Kindle Direct Publishing (KDP) kdp.amazon.com 00:52 During launching your book, it's better to give it for free for first 3 days or a week 01:48 Ebook (Kindle version) has been taken down 02:17 Setting up the KDP account 02:32 Filling in the book information 03:07 Make a lengthy title 03:58 Getting a trademark for author 05:19 Applying for a trademark 06:30 Take a picture of your physical book 07:18...

Mar 22, 202314 min

Amazon Storefront vs Brand Store - What's the Difference?

Send us a text 00:00 Amazon Storefront vs Brand Store - What's the Difference? 00:15 Confusion between Brand Store and Storefront 01:02 Take advantage of social post 01:22 By clicking the Brand name (Age of Sage), you will be directed to Seller's Profile 01:47 By clicking the "Visit the Age of Sage (brand name) Storefront" you will be directed to Storefront 02:38 Verifying all the brands associated with an account 03:34 Get 20% discount on Helium 10 04:09 Loading the logo manually on Storefront ...

Mar 21, 20235 min

Ultimate Beginner Tutorial - Amazon Seller Central Full Update Template Flat File - Delete & Relist

Send us a text 00:00 Ultimate Beginner Tutorial - Amazon Seller Central Full Update Template Flat File - Delete & Relist 01:51 Go to Seller Central Dashboard, click the left menu then select Reports and then click Inventory Reports 02:00 Find Category listing report 02:09 If Category listing report isn’t available, file a ticket on Seller Support 02:11 Click the Help button on the top right of your dashboard, open a support ticket, 02:16 Scroll down and click Get support choose selling on Am...

Mar 20, 202318 min

How to Ship Your First FBM Order - Amazon Fulfillment by Merchant Shipment

Send us a text 00:00 Amazon Seller Central - Beginner Guide - Shipping Your First FBM Shipment 00:35 Go to Seller Central Dashboard 00:41 On the left menu, click Manage Orders 00:51 Click Buy Shipping button 01:07 Add the dimension of the package 01:27 Select the Ship date and Shipping service 01:55 Printing the label 02:18 Click Buy Shipping once done 02:26 Print labels 02:32 Schedule courier’s pick up or drop it on the nearest drop off point 🏫 https://mag-school.com/ - PPC, SEO, Design, and C...

Mar 19, 20233 min

Amazon Seller Central: A Step-by-Step Guide to Navigating the Platform

Send us a text 00:00 Amazon Seller Central Tutorial 00:26 Exploring the Amazon Seller Central Dashboard 03:37 Exploring the internal menus 04:27 Add products menu 06:00 Upload images and videos menu 06:26 Manage product documents 06:53 Inventory menu 07:46 Other navigation options 08:28 Pricing health 10:25 Create MFC order 10:42 Advertising menu 11:23 Vine program 12:39 Manage stores 13:31 Exploring the Advertising menu 14:37 Growth menu 15:07 Reports menu 15:36 Business reports 16:23 Sales das...

Mar 18, 202321 min

Merging ASINs & Changing UPCs Tips & Tricks

Send us a text 00:00 Merging ASINs & Changing UPCs Tips & Tricks 01:23 Attributes didn’t match on the duplicated SKU 01:46 Manually duplicate SKUs by copying the listing 02:18 Duplicate ASIN for FBM and FBA 03:18 For changing UPC, click on the copy listing button then fill in the new UPC 03:35 Changing the brand name of a legacy ASIN 04:16 Unenroll the brand registry for the old brand, file a ticket for the brand name change 05:00 Sign in to Amazon Brand Registry click brand registry 06:...

Mar 17, 202312 min

[Leadership Training] Focus on Slaying 🐉 Dragons or You Become a Zoo Keeper of 🐒 Monkeys 🍌

Send us a text 00:00 How to Get the Monkey Off Your Back 00:43 Solving all the problems as a manager 01:46 What to focus on 01:58 Most people get less 3 hours of leadership training a year 02:19 Figuring out the root of the problem 02:36 Carrot vs Stick used as metaphor 03:26 Motivation affects working on their job 06:16 Getting more personal and give incentives 06:58 What does leaders have one thing in common 07:07 Steven Pope’s definition of leadership 07:48 Giving incentives makes a differenc...

Mar 16, 202332 min

Leadership Training with Steven Pope: Treat EVERY Employee Differently

Send us a text 00:00 Leadership Training with Steven Pope: Treat EVERY Employee Differently 00:32 Definition of leadership 00:54 Being a leader 01:54 Leaders who are able to balance being both soft and tough are rare 02:23 Focused on helping people achieve success, fulfillment and joy 02:50 Leaders with a strong spiritual foundation 03:22 With extreme ownership, you are able to take responsibility while adhering to discipline every step of the way 03:53 Defining a bad leader 05:18 Candor is an i...

Mar 15, 202336 min

Changing to GS1 from UPC? Stay Compliant!

Send us a text 00:00 Changing to GS1 from UPC? Stay Compliant! 00:24 A few years back when Amazon doesn’t need UPC when launching a product 03:23 Amazon’s strict in compliance with GS1 barcodes 03:56 UPC assigned on your brand should match your product 04:30 Maintaining your BSR, listing and reviews by making sure that you’re GS1 compliant 04:44 My Amazon Guy’s GS1,UPC Barcode Service 04:54 Taking the new GS1 barcodes and swap them out with older ones 05:27 Why being compliant is important 05:47...

Mar 14, 20237 min

The Ultimate Amazon Parentage Beginner Tutorial - Template Flat File Variation Step by Step Process

Send us a text 00:00 The Ultimate Amazon Parentage Beginner Tutorial - Template Flat File Variation Step by Step Process 00:46 Parent and child 01:51 On the left menu, go to Catalog and click Add products via upload 01:51 On the left menu, go to Catalog and click Add products via upload 02:26 download spreadsheet and find the right product template 02:43 Go into your product (Manage inventory page), then click Edit 02:57 Click product identity and click on Item type keyword 03:12 On the product ...

Mar 13, 202320 min

How to Out Hack the Hijackers on Amazon [Secret Tool] Catch IP TM Infringement in Search Terms

Send us a text 00:00 How to Out Hack the Hijackers on Amazon [Secret Tool] Catch IP TM Infringement in Search Terms 00:29 Go over to the search results page and type in your brand (for example Holstit) 00:33 See your competitor’s ad who might be using your brand 00:41 Type in this URL: sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=(type in the ASIN here) 00:57 Using the Ajax URL above, search for your brand name or trademark under the generic keyword section 03:15 1,500+ trademarks...

Mar 12, 20235 min

How to Get FBA Replenishment Alerts to Secondary Users on Amazon

Send us a text 00:00 How to Get FBA Replenishment Alerts to Secondary Users on Amazon 00:23 What shipping alert looks like 00:59 Shipping alerts is very helpful in managing your inventory 01:14 FBA Replenishment alert email can be a little confusing 01:30 From the email, take the ASIN, go to Manage Inventory and type in your ASIN 01:38 Click on the SKU and see some more information and previous data 01:58 Setting up the shipping alert 02:02 Click on the Set Replenishment alerts icon on the top l...

Mar 11, 20236 min

Is AWD Right for My Brand? [Amazon Warehousing and Distribution]

Send us a text 00:00 Is AWD Right for My Brand? 00:15 Amazon Warehousing and Distribution (AWD) as a third-party logistics solution provided by Amazon 00:56 By registering for AWD,, you will be able to take advantage of Amazon's bulk storage capabilities 01:25 Maintain an optimal amount of stock on hand 02:25 Increase chances of winning the buy box 03:11 Gain full control of your inventory 05:56 The key of the AWD program 09:30 Steven Pope's final thoughts 🏫 https://mag-school.com/ - PPC, SEO, ...

Mar 10, 202310 min

Hidden Amazon FBA Secret... Most Sellers Don't Know

Send us a text 00:00 Hidden Amazon FBA Secret... Most Sellers Don't Know 00:17 sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=(type in the ASIN here) 01:08 Press control+F and look for search terms 01:44 Remember not to abuse Amazon by using this process too often 02:08 You can use paid tools such as Zonguru to pull of the APIs 02:57 See competitor’s back end elements that are not visible to the public 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ D...

Mar 09, 20233 min

[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023

Send us a text 00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023 01:25 Running auto campaigns using the most basic strategies 02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign 02:57 ACOS will be higher 03:14 Exact match campaign has become very expensive 04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week 06:42 SEO TIP: The amount of characters of SEO juice ...

Mar 08, 202329 min

ASIN Review_ Bobee Baby Journal Memory Book - Amazon FBA

Send us a text 00:00 ASIN Review: Bobee Baby Journal Memory Book 00:36 Keyword Distribution 01:26 Good Organic Keywords 04:17 Area of improvement: Title, Bullets and images update. Use Alt text on your A+ Content 06:41 My Amazon Guy: Amazon Full Service Management 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20%...

Mar 07, 20237 min

Why use an Amazon Agency?

Send us a text 00:00 Why use a full-service agency? 00:21 Hiring a professional saves time, money and hassle 01:38 Building your brand on Amazon 02:05 A comprehensive solution for any business 02:24 Leave it to experts and take care of your Amazon business 02:40 Understanding the competition are all key components of achieving profitability 03:57 Amazon is constantly evolving 06:38 My Amazon Guy’s specialized services to help entrepreneurs and brand owners succeed in their businesses 07:16 Book ...

Mar 06, 20238 min

Amazon Support Getting Rid of This?!? WHY?

Send us a text ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0 ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser... ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc... ✅ Beginner ...

Mar 05, 20232 min

[NEW] Amazon PPC Commercials with Video Ads (Beta)

Send us a text 00:00 Amazon PPC Commercials with Video Ads (Beta) 00:12 Launch an Amazon commercial campaign through your Sponsored Ad console in seconds (closed beta) 00:30 Test for as little as $160-200 per day (4 week flight) 00:36 Target Amazon audiences on Fire TV and fire stick third-party apps 00:42 Drive clickable traffic back to Amazon detail page 00:48 Measure new metrics in console: Add to Carts, Branded Searches, Detail Page Views, Cumulative Reach 01:00 Not sure if your video assets...

Mar 04, 20233 min
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