1 GIANT Brand vs a Dozen MICRO Brands - Steven Pope Explains Which is Better
Episode description
00:00 1 GIANT Brand vs a Dozen MICRO Brands - Which is Better?
00:52 Managing different brands
01:30 Ensure that the products listed in the store align with the brand's overall image and target audience
02:41 Challenge you might encounter is catalog rework
04:21 File a trademark for a sub brand myamazonguy.com/TM
05:13 Check out the Brand Registry Guide https://myamazonguy.com/comprehensive...
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