Modern Sales - B2B Selling Podcast - podcast cover

Modern Sales - B2B Selling Podcast

Liston Witherillwww.liston.io

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

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Episodes

034 - [Interview] Part 1, Brand Story: How to Tell Yours with Raj Nathan

Ready to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the dai...

Nov 08, 201826 minEp. 34

033 - [Update] Outsourcing, Podcasting, and Cold Email

In my monthly update for November 2018, you'll hear how I'm outsourcing, my podcast growth, and using cold outreach to acquire clients. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/outsourcing-podcasting-and-cold-email-oh-my-november-update --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what y...

Nov 05, 201822 minEp. 33

032 - [Interview] Jason Bay, Part 2: Productizing Your Service

Are you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-and-productizing-your-service-offering-with-jason-bay-of-blissful-prospecting-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Sub...

Nov 02, 201823 minEp. 32

031 - [Interview] Jason Bay, Part 1: Cold Email and Outbound Marketing

Are you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-and-outbound-marketing-with-jason-bay-of-blissful-prospecting-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the da...

Nov 01, 201830 minEp. 31

030 - Inbound v. Outbound Leads: What's the Difference?

Let's talk about how to sell yourself , and how inbound v. outbound plays a role in this process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/inbound-v-outbound-marketing-how-to-choose-the-right-mix --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by lea...

Oct 29, 201826 minEp. 30

029 - [Interview] Part 2, Growing an Ecommerce Agency with Ben Chafetz

Ecommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/growing-an-ecommerce-agency-with-ben-chafetz-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subsc...

Oct 26, 201822 minEp. 29

028 - [Interview] Part 1, Growing an Ecommerce Agency with Ben Chafetz

Ecommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/growing-an-ecommerce-agency-with-ben-chafetz-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subsc...

Oct 25, 201818 minEp. 28

027 - Sales Strategy to Scale Beyond Referrals

Ready to scale your agency sales beyond referrals? Most agencies grow from existing contacts, networking, and referrals. But that's not a viable way to scale. In this episode, I'll tell you what it takes to scale your agency sales. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/scale-agency-sales-beyond-the-referral --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a s...

Oct 22, 201828 minEp. 27

026 - [Interview] Part 2, Creating a Simple Consulting Website with Jared Gold

If you don't have a great website, you're at an immediate disadvantage in marketing yourself to new clients. What makes a great website? My guest Jared Gold of Website By Tonight has the answer. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-create-a-simple-consulting-website-with-jared-gold-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single ...

Oct 19, 201825 minEp. 26

025 - [Interview] Part 1, Creating a Simple Consulting Website with Jared Gold

If you don't have a great website, you're at an immediate disadvantage in marketing yourself to new clients. What makes a great website? My guest Jared Gold of Website By Tonight has the answer.If you don't have a great website, you're at an immediate disadvantage in marketing yourself to new clients. What makes a great website? My guest Jared Gold of Website By Tonight has the answer. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/do-y...

Oct 15, 201818 minEp. 25

024 - Do you need more leads, or better selling skills?

If you’re falling short of your revenue goals, you need to make a change. Do you need more leads, or better selling skills? In this episode I’ll give you some ideas for how to pinpoint the issue(s) – and there are probably more than one. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/do-you-need-more-leads-or-better-selling-skills --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter...

Oct 14, 201829 minEp. 24

023 - [Interview] Part 2, Cold Email with a Sense of Humor with Jon Buchan

Jon Buchan of The Charm Offensive shares his tips for cold email outreach that'll get a response from anyone. This is Part of 2 of 2. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-outreach-excellence-with-jon-buchan-of-charm-offensive-part-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts ...

Oct 12, 201824 minEp. 23

022 - [Interview] Part 1, Cold Email with a Sense of Humor with Jon Buchan

Jon Buchan of The Charm Offensive shares his tips for cold email outreach that'll get a response from anyone. This is Part of 1 of 2. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-outreach-excellence-with-jon-buchan-of-charm-offensive-part-1 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts ...

Oct 11, 201822 minEp. 22

021 - Podcast Marketing For Your Consulting Business

I'll tell you exactly why I'm so bullish on podcasting, and the 6 major ways I use it in my business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/start-a-podcast-as-content-marketing-for-your-consulting-biz --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word ou...

Oct 08, 201824 minEp. 21

020 - [Interview] Marketing Agency Growth with Brent Weaver

Brent Weaver of uGurus discusses the techniques he teaches to help digital marketing agencies grow and scale their businesses. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/digital-marketing-agency-growth-with-brent-weaver --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us g...

Oct 03, 201822 minEp. 20

019 - [Update] Promoting a Podcast Is Hard Work

In my October 2018 update, I'll tell you why I'm doubling down on podcast promotion and letting it lead all of my content efforts. Plus I talk about an event I attended, my vacation, and my newfound running addiction. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/podcast-promotion-personal-growth-vacation-and-being-lazy-monthly-monday-october-2018-update --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily ...

Oct 01, 201830 minEp. 19

018 - B2B Website to Support Your Selling

It seems so obvious, but it's worth saying: your website is a critical sales tool. Do it the right way, and it'll pay huge dividends. I'll tell you the 6 key functions of a website for your consulting or professional services business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-your-website-should-help-your-selling --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't m...

Sep 26, 201825 minEp. 18

017 - [Interview] Start a Podcast For Your B2B Service with Simon Thompson

Having a podcast is one of the best medium to show your expertise. But do you know that podcasting is also a great channel to increase the quality and number of your leads? Learn from Simon Thompson as we discuss why podcasting is a great fit for service providers like you. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/why-service-providers-need-a-podcast-with-simon-thompson --- Get a daily sales insight sent straight to your inbox: Su...

Sep 12, 201827 minEp. 17

016 - [Interview] Content Promotion with Ben Dell

Your content is one of the best ways to show your expertise. However, creating great content alone is not enough. Getting people to actually see it is a skill unto itself. Benjamin Dell has some advice, and a tool, for you. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/promoting-your-content-with-ben-dell --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single epis...

Sep 05, 201824 minEp. 16

015 - [Update] Monthly Update, September 2018

Here's my September 2018 update of all the happenings in my business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/monthly-update-september-2018 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy...

Sep 03, 201824 minEp. 15

014 - Proposals: How Many Options Should You Include?

There are two rules for presenting your proposal: 1) include options, 2) don't include too many options. I'll tell you why, and what to do about it. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-many-options-to-include-in-your-proposal --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you...

Aug 29, 201820 minEp. 14

013 - [Interview] Sales Prospecting on LinkedIn with Jake Jorgovan

LinkedIn is a powerful prospecting tool that consultants can use to find new clients. Jake Jorgovan shares his thoughts and expertise on how consultants can turn LinkedIn into a lead generating machine. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/linkedin-prospecting-for-the-win-with-jake-jorgovan --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: S...

Aug 22, 201831 minEp. 13

012 - Proposals: The Best Way to Present

Have you ever experienced being ghosted by your potential clients after sending your proposal via email? Please, don't ever send your proposal over email without presenting it first. Here's why. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-do-a-sales-proposal-presentation-and-why-you-shouldnt-email-it --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single ...

Aug 16, 201821 minEp. 12

011 - Proposals: When to Write Them

Writing a proposal can take a lot of our time and can be incredibly expensive depending on the scope of the project. The problem is, not all proposals get accepted and all those hours you spend could add up to nothing. Here’s a solution that will save you a ton of time, and only write the proposals that you're most likely to win. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/when-to-write-a-consulting-proposal --- Get a daily sales ins...

Aug 15, 201816 minEp. 11

010 - [Interview] Pricing Strategy to Raise Profitability with Jonathan Stark

I am a big proponent of the idea that hourly billing is a really bad way to price your services and grow your business. Learn from Jonathan Stark as he discusses why you should leave hourly billing behind forever. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/why-hourly-billing-could-be-killing-you-with-jonathan-stark --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss ...

Aug 08, 201825 minEp. 10

009 - [Update] Monthly Update, August 2018

Welcome to the first installment of my monthly update, where I'll pull back the curtain on my business and share with you how it's going. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/monthly-update-august-2018 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word ...

Aug 06, 201827 minEp. 9

008 - Lead Qualification

One of the challenges of being a consultant is how to spend your time wisely. Want to be sure not to waste your time, or other people's time? Find out if they're a fit or not, quickly. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/qualifying-prospects-how-much-and-how-to --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe...

Aug 01, 201824 minEp. 8

007 - [Interview] Referral Marketing for B2B Services with Steve Gordon

I believe that the best leads are those that come through referrals. However, getting referrals by directly asking your clients is not the best way to generate leads. There's a better way, and Steve Gordon has the answer for you. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-get-more-referrals-with-steve-gordon --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss ...

Jul 25, 201824 minEp. 7

006 - Listening Techniques and the Consultant's Conundrum

Every consultant faces The Consultant’s Conundrum: you get paid for your thinking and advice, but you should listen more than talk early in the sales process. Learn the 4 tools to overcome The Consultant's Conundrum in order to be better at selling the right way. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-consultants-conundrum --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsle...

Jul 18, 201823 minEp. 6

005 - [Interview] Selling and Human Behavior - Margo Aaron Interviews Liston Witherill

Want to know more about me than you already do? You're in luck! Margo Aaron interviews me about my journey and how a rap career and building computers as a 12 year contributed to the Liston you know and love. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/margo-aaron-interviews-me --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity ...

Jul 11, 201836 minEp. 5
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