Modern Sales - B2B Selling Podcast

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

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Last refreshed: August 21st, 2025 at 9:54 PM ⓘ

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Episodes

004 - Sales Questions to Ask In Discovery

The earliest part of your sales process is the time when your client will tell you exactly how to sell them, but only if you listen. That's the power of questions during discovery. Do it right, and you'll have happy clients who buy. Do it wrong, and...you won't. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-power-of-questions-in-discovery --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insigh...

Jun 29, 2018•23 min•Ep. 4

003 - [Interview] Write a Book on Pricing, Make $1M with Blair Enns

Write a book for $1M? Some people say you'll never make money writing a book, but Blair Enns, founder of Win Without Pitching, begs to differ. He'll tell you his plan in this can't-miss episode. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/creating-a-1m-book-on-pricing-to-leverage-consulting-expertise-with-blair-enns --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss ...

Jun 29, 2018•45 min•Ep. 3

002 - Serve Don't Sell

The key to selling your consulting expertise is to serve, not sell. I know it sounds weird, but it’ll unlock better relationships, more clients, and whole lot better feeling about every sales step you take. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/serve-dont-sell --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on...

Jun 29, 2018•25 min•Ep. 2

001 - Welcome to Modern Sales

Welcome to The Liston.io Show! I want to help you build a better consulting business. Hang out here to learn about marketing, selling, and improving your consulting expertise and building your team, if you have one (or want one). Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/welcome-to-the-podcast --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Sub...

Jun 28, 2018•8 min•Ep. 1

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