Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results. In this episode of our bi-weekl...
Jul 16, 2020•31 min
Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apoca...
Jul 13, 2020•34 min
Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot. It’s a disconnect CleverTap is addressing with an approach that provides marketers "true" visibility into how customers progress through defined stages, empowering marketers to make the right adjustme...
Jul 02, 2020•35 min
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales. Our host Peggy Anne Salz catches up with Jade Worobec, Head of Performance Marketing at The Meet Group, a leading provider of interactive dating solutions, to talk about the business value of authenticity and why use...
Jun 25, 2020•30 min
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot. It’s a mammoth task and one that Medlife, India’s largest e-health platform offering services that enable home delivery of medicines and lab diagnostics and equip consumers to book doctor consultations in-how and online, tackled head-o...
Jun 18, 2020•32 min
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget. So, how do marketers move out of their comfort zone and into the winner’s circle? Our host Peggy Anne Salz gets surprising answers from Kate Palmer, Director of Growth at Stash, a personal finance and investing app helping more than 4.5 milli...
Jun 11, 2020•33 min
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise. Research shows students retain information longer. The outcome is a positive growth loop of higher use and higher education, fueled by a deep understanding of where app users are in their learning journey. In this episode of our bi-...
Jun 04, 2020•31 min
What motivates players to download a game and continue playing it? The answer lies in game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others. Our host Peggy Anne Salz catches up with Paula Neves, a Product Manager at Square Enix, who describes herself as a “gamer turned psychologist turned marketer” working in mobile free-to-play games. They take a tour of the models and frameworks that marketer...
May 29, 2020•31 min
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a "democratized therapy solution") and individualized marketing to help couples address, monitor, and improve their relationships. Through gamification, attractive incentives, and built-in "track-ability" indexes, LifeCouple doesn't just empower people—it powers impr...
May 21, 2020•34 min
Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse. To help marketers make the right call, our host Peggy Anne Salz catches up with Scott Kepnach, Head of Growth Marketing Partnerships at Rapp...
May 14, 2020•33 min
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product. Consumers want to celebrate the unique lifestyle we associate with sneakers, and they are congregating on The Sole Supplier to do it. The destination, which combines price comparison services with compelling content, has become the authority ...
May 07, 2020•34 min
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com. She draws from her impressive track record at Electronic Arts to highlight some top tips all mobile markets can use to reach and exceed campaign goals. Melissa, a Mobile Hero recognized for her user acquisition expertise and accomplishments, al...
Apr 30, 2020•33 min
Effective marketing and messaging demand a personal touch--but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry has cracked the code, delivering “individualized” communications catering to nearly 30 different--and fiercely personal--customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood,...
Apr 23, 2020•33 min
Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone. Our host Peggy Anne Salz catches up with Philip Wogart, co-founder of HEADGEAR and Executive Director DACH for the VR AR Association, an international organization designed to foster collaboration between companies and brands in VR and AR. Philip shares the benefits of web-based AR...
Apr 16, 2020•34 min
Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It's a dynamic that gets a boost as more users in self-isolation look for ways to pass the time and earn money. It also benefits esports mavericks like Mobile Premier League (MPL), India's fastest growing esports platform. The company has hit some impressive milestones since it launched in September 2018, counting over 40 million registered users across nearly 40 games on the platf...
Apr 09, 2020•35 min
It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows that–even though they’re our digital safe places–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline. However, game apps, streaming apps, health and fitness apps, food delivery apps, and others have seen a rise in use and activity as a global and grow...
Apr 02, 2020•34 min
App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty. Achieving that requires companies to reduce friction in the user journey starting with education and onboarding to help users get the most value out of the app experience. Learn valuable lessons we can apply to all a...
Mar 27, 2020•32 min
To mark the annually celebrated Women's History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder--paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise. She shares her meteoric rise from intern to Head of Marketing at Hurb, a Brazil-based company pr...
Mar 19, 2020•32 min
If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time. This is the view of Byron Reese, author of The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity, which explores how AI, robotics, automation and more are combining to unlock unlimited opportunities and make the impossible possible. Our host Peggy Anne Salz catches...
Mar 12, 2020•32 min
A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world. Engagement and retention are critical and success is dependent on delivering campaigns and communications that are relevant, contextual, and timely, allowing a genuine, magnetic interaction that drives customer connection, reduces friction, and increases brand affinity...
Mar 05, 2020•32 min
Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through...
Feb 28, 2020•37 min
In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly, a digital writing assistant (via both web and apps) that helps people write more clearly and eff...
Feb 20, 2020•33 min
The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large batch of ads in 15 minutes. He stopped by the podcast booth to discuss how he uses data and multivariate techniques to build winning creative to power user acquisition str...
Feb 13, 2020•33 min
Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)? We get the inside track when our host Peggy Anne Salz catches up with Playstudios’ Noga Laron, Head of Marketing & Growth, and Assaf Shalev, Head of Creative Marketing. From cementing close collaboration (same room, not just...
Feb 07, 2020•31 min
Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on “connecting your money to the friends, family, brands and experiences that matter.” But how can apps get that close to customers? What are the approaches and creatives that build trust? How should you align product and marketing to deliver an amazing user experience? We get the inside track when our host Peggy Anne Salz catches up with ...
Jan 23, 2020•36 min
Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter "smart" tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead. For John, 2019 was the year of going viral as his posts ...
Jan 20, 2020•36 min
Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach? How can you repurpose creatives to get more mileage out of your campaigns? We get the answers when our host Peggy Anne Salz catches up with Natasha Upal, VP of Marketing & Growth, Clover, a top-ranking on-demand dating app. Natasha, a Mobile Hero recognized by Liftoff for ...
Jan 08, 2020•35 min
Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience. They also explore the "opportunity gap" for conversational messag...
Jan 01, 2020•36 min
“Retention is the new acquisition” is the mindset that has allowed Eric Ralls, Founder & CEO of PlantSnap, to turn his app — which allows users to capture an image of a plant or flower and identify it within seconds — into a habit for its 33 million users and counting. Plantsnap doesn’t just encourage nature lovers. It has inspired users to be a community of citizen scientists, using the app to feed into projects and initiatives to educate about global warming and monitor its impact. I chat ...
Dec 19, 2019•37 min
It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go. Using real-life examples from his work with some of the world’s biggest brands and influencers, Rory blends behavioral science and case studies to show why marketers wh...
Dec 13, 2019•36 min
