Learning From GradeUp To Make Sure Your Education App Engagement Is Top-Class

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise. Research shows students retain information longer. The outcome is a positive growth loop of higher use and higher education, fueled by a deep understanding of where app users are in their learning journey. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Gautam, Associate Vice President of Marketing at Grade Up, India’s largest exam preparation platform. In a show chock-full of advice for app marketers in every country and every vertical, Ankit shares the approaches that have allowed Grade Up to rocket app use and the messaging practices that keep users paying and coming back for more

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