How To Meet Your Customers' Unmet Needs For Conversational Messaging

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience. They also explore the "opportunity gap" for conversational messaging and brainstorm how businesses can meet their customers' unmet need for more (and more personal) messaging while respecting personal privacy concerns.

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