My guest in this episode of the Mobile Dev Memo podcast is Brad Richards , the Managing Director & Chief Product Officer at LOVOO, the most popular dating app in the German-speaking world. Brad and I discuss the Product Management role for mobile-first companies: What a product manager does; The path to becoming a product manager; The role of A/B testing in product management, and how it can do more harm than good. We also discuss the Dating App Dilemma: how the success of the product's core...
Apr 04, 2023•1 hr 5 min•Season 1Ep. 33
My guest in this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , an expert on EU digital privacy law. Mikołaj is a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom, and he has research affiliations with the Stanford Law School and the University of Oxford, from which he received his Ph.D. I learned of Mikołaj after reading a piece he co-wrote titled GDPR Decision Against Meta Highlights that Privacy Reg...
Mar 01, 2023•1 hr 14 min
In this episode of the Mobile Dev Memo podcast, I discuss the promise of Generative AI for marketing and product development with Thomas Petit and Ketty Slonimsky . Thomas is a well-known consultant and the author of the MADV newsletter , and Ketty Slonimsky is the Chief Growth Officer of Palta , the publisher of the popular Lensa app. The subject of the episode was intended to be predictions across the mobile space for 2023, but we ended up hovering over the topic of Generative AI for most of t...
Jan 24, 2023•47 min
In this episode of the Mobile Dev Memo podcast, I speak with Jessica Lee on the topic of digital privacy legislation. Jessica is a Partner and serves as the Chair of the Privacy, Security, and Data Innovations practice at Loeb & Loeb, a New York-based law firm. Jessica’s practice focuses on emerging media, technology, advertising and promotions, privacy, and intellectual property, and she has represented clients in a variety of fields, including Internet, film, music, sports, telecommunicati...
Dec 14, 2022•51 min•Season 1Ep. 30
In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday , the CEO and founder of the Common Thread Collective , an eCommerce growth agency. Taylor and I discuss the general state of eCommerce advertising, what happened within the eCommerce category in Q3 and what he sees happening now in Q4. We also speak about the coming reckoning in the eCommerce advertising debt market (with background on what this is!), misconceptions about how Apple's App Tracking Transparency (ATT) priv...
Nov 23, 2022•47 min•Season 1Ep. 29
My guest for this episode is Alex Bauer , the Head of Product and Market Strategy at Branch . On Monday, October 24th, alongside the release of iOS version 16.1, Apple released its long-awaited major update to SKAdNetwork, its privacy-safe app advertising attribution framework for iOS, with SKAdNetwork 4.0. The industry was first made aware of SKAdNetwork 4.0 at WWDC this summer and we only saw public documentation for this fundamental and substantial upgrade to the framework with the release of...
Oct 26, 2022•47 min
My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo , an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss a topic that has taken on increased importance within mobile ad tech since the introduction of Apple's App Tracking Transparency (ATT) policy, which is yield management, and how SSPs assist app publishers with maximizing the revenue they derive from ...
Jul 25, 2022•35 min•Season 1Ep. 27
I had the great pleasure last week of speaking with Matthew Ball , a prolific writer, investor, and respected thinker in the interactive media space. The backdrop of our discussion is Matthew's upcoming book, The Metaverse: And How it Will Revolutionize Everything , which is currently available for pre-order and will be available for sale on July 19th. In this podcast, I speak with Matthew about the economics of the Metaverse: what are the parameters of commerce when resources are infinite and t...
Jul 18, 2022•45 min•Season 1Ep. 26
This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las Vegas on June 8th, 2022. In this episode of the podcast, I discuss the future of alternative payments on mobile with Allison Schiff , the Managing Editor of AdExchanger ; David Barnard , Developer Advocate at RevenueCat; and Josh Burns , the Senior Director of Business Development at FunPlus. We consider how the platform operators will adapt to regulatory and legal intervention into thei...
Jun 26, 2022•45 min•Season 1Ep. 25
In this episode of the MDM podcast, I speak with Maor Sadra , the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of: Apple's ATT privacy policy , which has deteriorated the efficiency of mobile advertising; a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years; a potentia...
Jun 20, 2022•44 min
My guest for this episode of the MDM Podcast is Alex Bauer , the Head of Product and Market Strategy at Branch , the mobile measurement and linking company. We speak about the revelations from Apple's WWDC conference last week that are most important for mobile advertisers: 1) the expansion of Apple's SKAdNetwork measurement framework, 2) Apple's prohibition of aggregated measurement solutions, and 3) Apple's very clear and strident proclamation that Fingerprinting is Never Allowed . This interv...
Jun 13, 2022•58 min•Season 1Ep. 23
In this episode of the Mobile Dev Memo podcast, I speak with Rameez Tase about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this product being built?) and advertising targeting (to whom should we show this product's ads?). Withou...
May 09, 2022•54 min•Season 1Ep. 22
In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in console games, following news that both Microsoft and Sony will pursue advertising programs for their game consoles. In our conversation, we consider what ads might look like in console games, what types of developers and games are capable of integrating ads in a way that is gratifying for players, and how advertising might transform the commercial landscape of console gaming. Adam Lieb is th...
May 02, 2022•43 min•Season 1Ep. 21
In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at ironSource, about Google's announcement that it will deprecate the GAID as well as its introduction of the Privacy Sandbox for Android. I unpacked Google's announcement of its Privacy Sandbox and the deprecation of the GAID in a post that was published shortly after the announcement. But my thinking was mostly out of alignment with the commentary delivered by other outlets. Popular sentiment following...
Apr 12, 2022•39 min•Season 1Ep. 20
In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson, who is a professor at the Questrom School of Business at Boston University. I find that the auction dynamic is one of the most poorly understood aspects of digital marketing for practitioners: most advertisers are so intently focused on their own business objectives that they ignore the machinations of ad platforms that are invisible to them. But the auction mechanic is the beati...
Feb 28, 2022•53 min•Season 1Ep. 19
In this week's episode, I speak with Canaan Linder and Atif Khan , the CEO and Head of Operations, respectively, at Stardust , a platform that allows game developers to incorporate crypto assets into their games. In this episode, we talk about the challenge of some of the various foundational notions underpinning web3 gaming -- such as the interoperability of in-game items expressed as NFTs -- as well as the potential promise in terms of expanded gameplay and player enjoyment that they present. ...
Jan 12, 2022•48 min•Season 1Ep. 18
In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra , the CEO of INCRMNTAL , about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.
Nov 22, 2021•52 min•Season 1Ep. 17
In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it's unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it, and Apple's PR campaign around ATT. The previous episodes in the series are: Episode 1: ATT, one month in: privacy thresholds with Rich Jones of Data...
Jun 03, 2021•1 hr•Season 2Ep. 3
This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root. The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) In this episode, I speak with Paul Bowen, the GM of AlgoLift, a mobile marketing analytics and campaign automation company that was acquired by Vungle last year. We discuss SKAdNetwork conver...
May 31, 2021•53 min•Season 2Ep. 2
Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report observations on iOS 14.5 and its impact on mobile advertising from various corners of the ad tech ecosystem. The purpose of this podcast series is to serve as an analytical waypoint in the roll-out of iOS 14.5: what is currently happening in the ecosystem as the mobile landscape changes, and what can be expected in the near-term future. These episodes are not expected to age well: t...
May 26, 2021•48 min•Season 2Ep. 1
On Monday, April 5th, I hosted a Clubhouse room in which I provided brief commentary on Tim Cook's recent interview with Kara Swisher. The interview focused on Apple's upcoming ATT privacy policy -- and, in the interview, Tim Cook indicated that ATT will be rolled out in the next few weeks -- and I explained why I felt the interview fell short of holding Apple accountable for the structural changes that ATT will wreak on the mobile ecosystem. I recorded a rough representation of the commentary I...
Apr 07, 2021•35 min•Season 1Ep. 18
On Monday, March 1st, I delivered a presentation on Clubhouse titled, "iOS14, Privacy, and the Future of Digital Advertising." I was asked by a number of people to release a recording of the presentation, so I have recorded the content as a podcast and am releasing it here.
Mar 04, 2021•35 min•Season 1Ep. 17
In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL , and Peter Hamilton , the former CEO of TUNE. Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?
Feb 28, 2021•53 min•Season 1Ep. 16
In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas Petit : Why doesn't Google have to show the ATT prompt? This discussion was catalyzed by the enormous amount of confusion that was created when Google announced last month that it would not expose the ATT prompt in its owned-and-operated apps. This revelation seemed to fly in the face of Facebook's announcement in December that it must show the ATT prompt in its owned-and-operated apps, an...
Feb 17, 2021•56 min•Season 1Ep. 15
In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising with Paul Bannister , the Chief Strategy Officer at CafeMedia . Paul and I consider why the platforms -- but especially Apple -- are developing new privacy frameworks, how Google's privacy sandbox initiative may perform relative to user-based targeting, and what is meant when we use the word "privacy" to describe how a user behaves or interacts with properties online....
Jan 27, 2021•52 min•Season 1Ep. 14
In this episode of the MDM podcast, I speak with Grant Harbin, the founder and CEO of Headlight , a marketing agency. We discuss the topic of user acquisition outsourcing and when and why that might be relevant for an app developer.
Dec 16, 2020•54 min•Season 1Ep. 13
In this episode of the MDM podcast, I speak with Stephen Ellis , the founder and CEO of Pipeline.gg , about the economics of game streaming and the future of the games streaming landscape. As a former professional gamer and then an employee at Facebook working on the company's games streaming product, Stephen witnessed first-hand just how difficult it is to aggregate and monetize and audience as a streamer. In this podcast, Stephen and I discuss his journey from gaming enthusiast to professional...
Nov 30, 2020•53 min•Season 1Ep. 12
In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising. How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change: the way teams are constructed; demand for various media sources; the degree to which programmatic media buying is viable; ...and other topics that will be relevant for mobile marketers over the next 18 months....
Nov 11, 2020•1 hr 12 min•Season 1Ep. 11
In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in mobile as @Thomasbcn -- about all things subscriptions. We discuss product strategy for subscription products, how to price test, the future of the subscription model (including hybrid IAP / subscription monetization), and a number of other aspects of building a successful subscription business on mobile.
Oct 26, 2020•1 hr 21 min•Season 1Ep. 10
In this episode of the MDM podcast, I try to unpack the underlying mechanics of the accusations being made against Google from a commercial perspective (in 13 minutes)
Oct 21, 2020•13 min
