MDM Podcast Episode 16 - The future of advertising attribution on mobile
Feb 28, 2021•53 min•Season 1Ep. 16
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Episode description
In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE.
- Why did Applovin buy Adjust?
- Will fingerprinting be possible once ATT is made mandatory?
- What is the nature of ad fraud on mobile?
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