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Mobile Dev Memo Podcast

MobileDevMemo•mobiledevmemo.com
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Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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Episodes

MDM Podcast Episode 8 - What does it mean to be a quantitative marketer?

In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at Uken Games, which is the Toronto-based studio behind mobile hits like Who Wants to be a Millionaire? and Jeopardy World Tour. In the podcast, we talk about what it means to be a quantitative marketer, and how that role is evolving, especially on mobile, as product and user acquisition converge.

Oct 07, 2020•1 hr 6 min•Ep. 8

MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra

In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.

Jul 08, 2020•55 min

MDM Podcast Episode 6 - How a Bid becomes an Install with David Philippson, CEO of Dataseat

In this podcast, I speak with David Philippson , the CEO of Dataseat and former co-founder of Ad-X, which was acquired by Criteo, about the underlying mechanics of mobile advertising. David walks through the process of How a Bid Becomes a DAU (inspired by the Schoolhouse Rock animation, How a Bid becomes a Law). We also talk about the future of advertising identifiers and programmatic in-housing....

May 28, 2020•55 min

Episode 4: Legal sports betting on mobile with Matt Restivo

In the 4th episode of the Mobile Dev Memo podcast, I speak with Matt Restivo, the Chief Product Officer at the Action Network, about the impact that the Supreme Court's recent decision to allow States to offer legal sports betting will have on sports fanaticism, social media, and mobile.

Jul 23, 2018•24 min•Season 1Ep. 4
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