In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owners and bloggers are encouraged to create authentic, imperfect, human-driven content to stand out. The episode also explores how consumers can identify AI-generated material and why real content still matters for engagement and SEO. Timestamps [0:00] Introduction: Simple SEO Advice and Episode Overview...
Jul 14, 2025•13 min•Ep. 152
This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align with Google’s evolving expectations for inclusion in AI search results. ...
Jul 07, 2025•11 min•Ep. 151
In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics , including global usage trends, industry applications, and AI's educational impact. Timestamps [0:24] Pre-announcement: AI Mini-Course for Website Owners [0:56] Google’s First Guidance on AI Search Results [1:46] Updated AI Usage Statistics for 2025 [3:36] Global AI Adoption S...
Jul 01, 2025•19 min•Ep. 150
In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals Chapter Markers [0:24] Frustration with the original Squarespace SEO episode [1:45] Visual updates to Squarespace’s SEO tools—no real improvements [2:22] Comparing Squaresp...
Jun 23, 2025•9 min•Ep. 149
In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once. Chapter Markers [0:24] Squarespace Changes Again [1:03] Superficial SEO Improvements by Squarespace [1:30] The Goldilocks Problem of SEO [2:03] Constant vs. Consistent SEO [2:33] The Gym in Ja...
Jun 20, 2025•12 min•Ep. 148
In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it’s not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace users avoid common pitfalls and make more strategic platform decisio...
Jun 10, 2025•10 min•Ep. 147
What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users. Visit the Fundamentals Series https://seiq.meredithshusband.com/c/welcome-fundamentals In this episode... [0:24] Origin of the Fundamentals series for Showit users [1:08] Why Showit needs specific SEO guidance [2:37] What is WYSIWYG and Showit’s visual interface [4:03] How Showit splits sites between Showit and WordPress [5:00] ...
Jun 02, 2025•10 min•Ep. 146
Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search" and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors. KEY POINTS: AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits "Agentic search" will soon allow Google to create personalized result canvases rather than structured lists Fu...
May 26, 2025•16 min•Ep. 145
This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert. Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness Understanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthin...
May 19, 2025•16 min•Ep. 144
In this episode, Meredith’s husband explains how to strategically use AI to support—not replace—your content creation for SEO. Instead of relying on generic AI tools that promise top rankings, he advocates for a smarter, more personal approach: creating helpful blog content by documenting what you do. By targeting less competitive, specific SEO issues that real users search for (like SEMrush errors), website owners can provide valuable resources and build long-term traffic. Chapter Markers [0:24...
May 12, 2025•12 min•Ep. 143
In this episode, Meredith’s husband discusses how he uses AI as a powerful assistant in his SEO workflow—not as a shortcut, but as a support tool. He emphasizes that while many AI tools claim to automate SEO, real value comes from using AI to repurpose original content into summaries, blog posts, clips, and workshop recaps. His approach helps website owners efficiently scale their content without sacrificing quality or originality. Timestamps [0:24] Why I'm Critical of AI SEO Tools [1:30] The Ch...
May 05, 2025•11 min•Ep. 142
Google has officially released its AI mode for search, transforming Google's functionality to more closely resemble ChatGPT. In this episode we test some results against each other • Google's AI mode is now official and available to free Gmail accounts • The new feature appears as an "AI mode" option at the top of Google search • First test: Naming bite-sized learning content (neither excelled, Google slightly better) • Second test: Blog topics for a children's photographer (Google provided more...
Apr 28, 2025•30 min•Ep. 141
We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting. • Most "link to us" or "publish our content" emails are spam designed for SEO purposes • Well-written, personalized emails with legitimate contact info may deserve a second look • Some seemingly sketchy opportunities (like early Clutch.co) can evolve into valuable platforms • Consider responding with a counter-request for reciprocal value rather than immediate ...
Apr 21, 2025•18 min•Ep. 140
We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators. In this episode: Google Business Profile emails reminding owners to follow policies Introduction of Google's experimental AI mode Building content on YouTube vs your own site How building your presence on "rented ground" (social platforms) creates vulnerability Real experience with Google Business Profile suspension Improvements in Google's ...
Apr 14, 2025•21 min•Ep. 139
Check out the bonus lesson we created showing exactly how to make the most of Squarespace's new SEO tool for your website. 👉 Watch > How to use the SQSP AI SEO tool https://seiq.meredithshusband.com/c/staging/using-the-squarespace-ai-seo-tool-db9485ab-bcbc-45a1-8d41-5aa9ba6c09fc Episode Summary The new Squarespace AI SEO tool offers limited but potentially useful features for beginners, focusing primarily on generating metadata and image alt text. While not a comprehensive solution for serio...
Apr 07, 2025•15 min•Ep. 138
Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices. Link to the lesson mentioned during this episode: Watch > How to use Google Search Console In this episode, we discuss... Google's "Core updates" evaluate a website's general approach to SEO, not specific elements These larger updates happen only once or twice yearly, compared to hundreds of routine updates Smal...
Mar 31, 2025•19 min•Ep. 137
We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance. Resources mentioned: How to "no-index" pages https://seiq.meredithshusband.com/c/member-resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376 How to "de-index pages https://seiq.meredithshusband.com/c/member-resources/how-to-remove-pages-from-google-52de78eb-d...
Mar 03, 2025•13 min•Ep. 136
This episode explores the relationship between simply making an effort and the serendipitous successes that can occur and provides... [5:45] 3 strategies that require minimal time for maximum impact [6:21] Enhancing your Google Business Profile [7:55] Optimizing calls to action with testing [8:43] Revamping old blog posts Have questions about SEO? Follow this link to send it to me ! https://seiq.meredithshusband.com/c/questions/ --------------------------------------------------------------- Hun...
Feb 24, 2025•13 min•Ep. 135
The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality. [0:24] A recent encounter with another SEO practitioner [3:01] The concept of the 'AI Search Fallacy' and misunderstandings [3:37] Comparative analysis of search results from ChatGPT and B...
Feb 10, 2025•12 min•Ep. 134
Was this helpful? Leave a review ! https://g.page/r/CVs16A3t1J44EAI/review This episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses. The significance of reviews in modern purchasing decisions The rise of AI-ge...
Feb 03, 2025•18 min•Ep. 133
VOTE HERE https://www.surveymonkey.com/r/BNM9PZS Meredith and her husband reflect on the podcast's evolution over the past two years, sharing the challenges and achievements. With new targets being set for 2025, listeners are invited to vote on bonus content that will accompany our upcoming courses. ~ ChatGPT Timestamps [0:24] Today's Episode [6:01] How is the new Course different from the Podcast [8:28] VOTE... --- 👉 Become an INSIDER Discounts & early access to new offers. https://www.mer...
Jan 27, 2025•12 min•Ep. 132
This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence. Key Points [0:33] Getting your site into ChatGPT (Bing) [2:25] Where ChatGPT search results come from [3:30] Google's Gemini vs. Chat...
Jan 20, 2025•10 min•Ep. 131
The episode explores the relationship between ChatGPT and Bing, investigating how Bing powers ChatGPT's search results and the implications for Google and SEO. We delve into the criteria ChatGPT utilizes for selecting content and the adaptive nature of SEO amidst these changes. [0:24] ChatGPT + Bing vs. Google [3:22] Does Bing use Google? [4:38] Hey Google, please shut up [5:33] ChatGPT vs. Google & other AI Tools [6:33] SEO is Dead? [7:00] How Does ChatGPT Search Work? --- 👉 Become an INSI...
Jan 11, 2025•10 min•Ep. 130
This episode examines the impact of AI technologies like ChatGPT on traditional search engines, particularly Google's dominance. We explore SEO strategies, the potential for adaptation, and the ongoing conversation around the future of search in the digital landscape. [0:24] Discussion of life events leading to sporadic episodes [0:58] Analysis of ChatGPT's new search capabilities [2:12] Explore whether ChatGPT could replace Google [5:37] Importance of maintaining SEO practices amidst changes [6...
Jan 03, 2025•9 min•Ep. 129
In this episode, Meredith and her husband discuss issues surrounding Google Business Profile suspensions, offering strategies to prevent suspensions and steps to take for reinstatement. They explain common triggers, like address-related issues and frequent user-edit suggestions, and emphasize the importance of monitoring business listings closely. They recommend tools like WhiteSpark to manage citations effectively, which helps Google verify business information. These tips can help business own...
Nov 04, 2024•17 min•Ep. 128
DOWNLOAD Title Tag Cheat Sheet + Tutorial https://seiq.meredithshusband.com/c/member-resources/how-to-create-title-tags-7bc81428-441c-49b4-a772-7b2e4267b688 --- 👉 Become an INSIDER Discounts & early access to new offers. https://www.meredithshusband.com/#insiders VOTE » Help Shape the Future Survey: https://seiq.meredithshusband.com/c/staging/17ff89-fdb4f63c-7bdb-48b2-aa8e-44bd10d66f7f...
Oct 14, 2024•10 min•Ep. 127
I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites. --- 👉 Become an INSIDER Discounts & early access to new offers. https://www.meredithshusband.com/#insiders VOTE » Help Shape the Future Survey: https://seiq.meredithshusband.com/c/staging/17ff89-fdb4f63c-7bdb-48b2-aa8e-44bd10d66f7f...
Sep 30, 2024•3 min•Ep. 126
This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy. Resources mentioned in this episode Niche Blogging DEMO: https://seiq.meredithshusband.com/c/resources/niche-blog-topics Timestamps [0:00] Use Your Blog to Be Happy [0:23] Use your blog to do things that make you happy [5:33] Explore potential new services [6:07] The parts of your business you like the most [6:42] Anothe...
Sep 16, 2024•9 min•Ep. 125
In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning multiple Tour de France titles and Olympic gold medals. Timestamps [2:09] The new Performance Coach [3:52] T...
Sep 09, 2024•11 min•Ep. 124
In this podcast episode, Meredith's husband addresses the impact of AI on SEO, offering practical advice for website owners on how to adapt their SEO strategies to remain effective in an AI-driven landscape. Timestamps [0:00] How AI Continues to Change SEO [0:35] How is AI changing SEO? [1:57] A couple of certain changes... [4:02] The internet is littered with affiliate websites [5:06] Less traffic will be going to affiliate sites [5:25] Focus on specific keywords? [6:19] Using related language ...
Aug 30, 2024•11 min•Ep. 123
