¶ Intro / Opening
Are we recording ? So we haven't done any episodes for a while .
Yeah .
Or episodes have been very sporadic .
Yeah .
And the reason for that is life , life . Let's not say it's been challenging . Life happens , life happens and took precedence over the podcast for a little bit .
Yeah .
I have all the plans in the world to continue the podcast .
Yes , the podcast is coming back and will be more consistent . Yes .
¶ Analysis of ChatGPT's new search capabilities
I don't have anything else to say .
That's it .
Let's talk about the new search engine from ChatGPT .
Have you heard about this ? Yeah Well , I got an email from somebody who we will not name who said that the Google search is over and that the chat GPT search is the future .
Right , that's the buzz . That happens a lot .
I'm going to talk about that .
The question I get as a consultant is how do I get my website into the new chat GPT search engine ? How do I optimize my site for AI and no longer Google ?
Pretty much are they saying like forget everything we've been working on forever , let's move to this new fancy , bright light .
No , they have the same inclination that , oh , this is the future . We need to get our site into this new . We need to bring our website into the future . Right , we need to future-proof our website . Yeah , that's the question I get as a consultant . I'm going to answer that , but first I want to put it in a little context so that it makes sense .
If I just tell you what I think is the answer , you probably wouldn't believe me , probably , but I'm going to frame it in such a way that- .
But let's now talk about SEO .
Yeah ,
¶ Explore whether ChatGPT could replace Google
no , what ? Okay ? So first my question would be to this person who says Google is dead . It's all going to be chat GPT search from now on . The first question I have , for if anyone who is wondering that is how do you suppose ChatGPT searches the internet ?
Perhaps Google .
They're probably using in fact , I guarantee you they are using Google . I guarantee you so the buzz that this is the Google killer .
Yeah .
And this has happened before , by the way Not with ChatGPT , obviously , but there have been many other things that have come onto the market and seen as the new Google killer . They're going to kill Google .
There was once a service where you could chat , you could instant message a question and it would come back , and it would about anything like a search engine come back and give you the answer .
I missed that .
Turns out , it was a person , a team of people on the other end using Google , looking at the results and then texting you back . That was going to be a Google . That happened with phone calls also . There was a service . At one point you could actually call someone and ask a question and they would Google it and give you an answer . That didn't work either .
Even Bing . You know the search engine Bing . I do remember At one point years ago .
Bing still exists .
Yeah .
But at one point years ago , bing was busted for just copying Google results . Everybody just uses Google to copy the web . So let's imagine , let's just go down this path a little bit , let's say okay this is going to kill Google Like . This is Google's end , it's Google's demise , yeah , so Google dies .
Yeah .
How is ChatGPT going to function if there is no Google ? That's going to be challenging .
Yeah , that would be challenging .
There's going to be . No , like something would literally have to replace Google AOL search In order for Chat , chat GPT to search the web . Okay , one possibility yeah , google dies .
Another possibility and this , this is the one that has happened over and over and over is that Google adapts Whatever it is that ChatGPT introduces , and people are just so crazy about that they're like yeah , this is so much better than Google , we're going to use this instead .
We're going to jump ship .
Why wouldn't Google just start doing that ? And hint , they already have . Google already has generative search results . They already have AI search results . They already have the same stuff that ChatGPT is rolling out . Now they have it . It's not great . It's still early in the process , like I'm first to admit , like they have improvements that need to be made .
Yeah , we all do , but they are making them . The bigger threat I see to Google as an entity , as the dominant search player , is just being broken up by the government because they have a monopoly .
Right .
And they do kind of objectively , I think , have a monopoly . I mean 90 plus percent of search is done through Google . Like that to me sounds like a monopoly .
Yeah .
So there is the threat of being broken and I think there have been cases in the last year that they have been found in some respects to have a monopoly and have been broken up in some respects , but Google is still synonymous with search . You search the web . You're using Google to search that web .
Google it .
¶ Importance of maintaining SEO practices amidst changes
So in the short term , yeah , probably the new chat GPT search will gain some popularity . Yeah , I really don't doubt that . I don't say it won't . It might be great . It might be really awesome to use and integrate well with whatever else you do . Yeah , long term , I don't think it's a sustainable model .
Right To use a service and at the same time think you're going to kill that service just is not sustainable . It just doesn't make
¶ ChatGPT Search and AI
sense . Google will adapt is my bet . A year from now , I bet there will not be a huge adoption of the chat GPT search engine .
Maybe some .
And I use it's nothing against chat GPT as an AI tool .
I use chat GPT all the time every day .
Yeah , I just started . I hate to say it's nothing against ChatGPT as an AI tool .
I use ChatGPT all the time , every day . Yeah , I just started . I hate to say it's pretty cool . Yeah , it is .
The show notes for this episode are created by ChatGPT . Wow , yeah , the timestamps are from ChatGPT everything . Down below . If you read it , don't blame me if you don't like it , because
¶ Strategies for optimizing websites for both search engines
ChatGPT wrote it . Chatgpt wrote it . So , to answer the question , how do ? If you have a business , you have a website and you want to get your website to be displayed in ChatGPT search results , what should you do ?
¶ Insights on ensuring content authority and trustworthiness
You should do the exact same thing that I talk about here on the podcast . Getting to the top of Google is the same thing as getting your website displayed more often in Google AI search results .
It's where , if they're smart anyway , chatgpt is going to take the results that Google thinks is most authoritative and most trustworthy , and they're going to be the same thing that you would do to get into chat GPT AI search results . Same thing it's
¶ Closing thoughts on the future of AI search
nice to relieve at least one level of panic . Google has answered the question . Spokespeople for Google have answered the question . How do people get their websites into the generative search , the AI search results ? And their response is the same thing Do the same thing that you're doing .
We don't have a different search engine with AI results , just like we don't have a different search engine for mobile phones and a different search engine for desktops and a different search engine for people on tablets . It's all the same . We've got a bunch of information . We're going to use it , so I don't see this as a threat in the long term to Google .
In the short term , sure , yeah , but it's nothing new . I've seen this at least a handful of times , something like this , not with artificial intelligence , of course , of course .
Good to know . Thank you very much .
So just go back and listen to all the other podcasts .
Yes , please do .
Hasta la bye-bye .