Max Your Business

MYB065: Speed to Lead: How Quick Responses Boost Conversions

In this engaging episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin take a deep dive into the crucial topic of lead conversion. They discuss how to go beyond just generating leads and focus on turning them into actual sales. With practical insights on using AI and automation, the hosts highlight the importance of responding quickly to leads with tools like automated text replies and chatbots. The conversation breaks down the sales process, exploring how speedy follow-u...

MYB064: Maximising Business Performance with Accountability

Maximising Business Performance with Accountability In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unravel the transformative power of accountability in both business and personal development. You will gain insights into how structured accountability and goal setting can lead to significant progress. The episode includes personal anecdotes and practical tips, such as breaking down tasks, making public announcements about goals, and using tools like Trello t...

MYB063: Recruitment Ads that Work: Strategies and Tips

MYB062: Understanding DISC: The Power of Personality Profiling in Business

Understanding DISC: The Power of Personality Profiling in Business In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explore the DISC personality profile system and its significant role in business. They discuss how understanding and leveraging DISC can enhance team dynamics, improve sales strategies, and optimize hiring processes. The conversation delves into the four DISC profiles—Dominance, Influence, Steadiness, and Conscientiousness—and their characterist...

MYB061: The Art of Planning: Short-Term Actions for Long-Term Goals

The Art of Planning: Short-Term Actions for Long-Term Goals In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss the importance of setting long-term goals for your business. They delve into common issues faced by business owners who only plan in their heads, highlight the necessity of written plans, and share personal anecdotes to emphasize the importance of planning. They also provide practical advice on how to effectively prioritize tasks and align shor...

MYB060: Embracing AI: Future Proofing your Business Today

Embracing AI: Future-Proofing Your Business Today In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin delve into the multifaceted world of Artificial Intelligence (AI) and its applications in modern business practices. Ben and David discuss how AI can streamline various business processes, provide exceptional customer service, and boost efficiency. They explore practical examples, like using AI for web chat, text messaging, and via CRM tools to automate customer...

MYB059: Enhancing the Customer Journey with The Ladder of Loyalty

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the concept of the 'Ladder of Loyalty,' explaining how business owners can transform customers from mere prospects to raving fans. They discuss the seven rungs of the ladder—suspect, prospect, shopper, customer, member, advocate, and raving fan—and the strategies to engage customers at each stage. The episode highlights the importance of targeted marketing and customer relationship management, emphasi...

MYB058: Why every business needs a CRM

Why Every Business Needs a CRM In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the reasons why every business needs a CRM (Customer Relationship Management) system. They discuss the importance of automating routine tasks, improving customer communication, segmenting data, and generating valuable insights through automation. You'll hear personal anecdotes, real-world examples, and find out how a CRM can save you time and make you money. Plus, they g...

MYB057: The ultimate guide to defining your perfect customer

In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin dive into the essential topic of identifying your ideal customer. This episode is perfect for business owners who want to build a successful, profitable business that aligns with their vision. The discussion encompasses customer grading methodologies, strategies for improving customer relationships, and the importance of unique selling propositions. Key highlights include an engaging exercise on the power of co...

MYB056: What's the best way to recruit team members?

Max Your Business Podcast Episode: Mastering Recruitment Strategies In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin deep dive into the best practices for recruiting new team members. Recognizing the common pain points of business owners, they discuss strategies for creating an attractive work environment, the importance of a detailed and engaging job ad, and innovative recruitment techniques. They also touch on the importance of role clarity, effective train...

MYB055: I'm just a small business... What can I do?

Mastering Small Business Success: Time Management, Leverage, and Strategic Outsourcing In this insightful episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the critical aspects of managing a small business efficiently. They discuss the importance of leveraging time, leveraging talent, and staying organised to achieve the success you envision. Through personal anecdotes and valuable tips, Ben and David emphasize the necessity of strategic delegation, investin...

MYB054: Whats more important in business…people or process?

People vs. Process: What's Crucial for Business Success? In this episode of the 'Max Your Business' podcast, hosts Ben Fewtrell and David Carlin discuss the age-old question: what's more important in business, people or processes? They explore the balance between having solid systems in place and the role of people in executing these systems. The conversation includes real-life examples from well-known companies like Amazon and McDonald's, insights into business trends, and practical advice on s...

MYB053: Keeping your sales momentum

Keeping Your Sales Momentum: Strategies, Tips, and Insights In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss the crucial topic of keeping your sales momentum. They delve into the importance of having a consistent sales process, the impact of COVID-19 on sales dynamics, and the necessity of patience and consistency in sales. The hosts also share personal anecdotes to illustrate their points, emphasize the importance of knowing your numbers, and highlig...

MYB052: Whats important on your website to ensure it works

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss essential strategies to make sure your website performs effectively. From fixing broken links to improving page load times and ensuring your site works on all devices, they cover eight key areas to improve your website’s functionality. Whether you're a business owner struggling to generate leads or looking to enhance your digital presence, this episode is packed with actionable insights. Additionally, t...

MYB051: How to collect outstanding money

In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin dive into the strategies for collecting outstanding money. They emphasize the importance of effective cashflow management for business owners, touching on ideas such as invoicing efficiently, implementing subscription models, understanding terms and conditions, and maintaining good debtor management. Ben and David also discuss potential pitfalls like delayed invoicing and relying too heavily on major clients wh...

MYB050: How to deal with difficult employees (ABCD)

Navigating the Challenges of Difficult Employees: Tips from Experienced Business Coaches In this milestone 50th episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin offer valuable insights on managing difficult employees. Targeted towards business owners seeking to create a harmonious and effective team, the episode provides strategies for dealing with non-performing team members. The coaches emphasize self-reflection, role clarity, structured KPIs, and the importance of...

MYB049: How to set a marketing budget

How to Effectively Set Your Marketing Budget In this episode of the Max Your Business Podcast, Business Coaches Ben Fewtrell and David Carlin dive into the frequently asked question of how to set your marketing budget. Tailored for business owners striving to grow their businesses, this podcast covers a step-by-step approach to determining your marketing budget. Topics include assessing your average dollar sale, understanding customer purchasing frequency, calculating client acquisition costs, a...

MYB048: How to you set KPIs for a production person

MYB047: How to incentivise a sales person

This week’s key takeaway: How to incentivise a salesperson - with Ben Fewtrell and David Carlin Episode intro: We’ve tried almost everything in our business down the years… this really isn’t a simple matter of offering commission. If you look at incentivising like that, you’re going to mess it up! There are lots of different incentives you can offer, and they don’t always have to be financial. We’re going to teach you how to look at this differently than you have done before. By the end of this ...

MYB046: How to write subject lines for your marketing

This week’s key takeaway: How to write subject lines for your marketing - with Ben Fewtrell and David Carlin Episode intro: If your marketing messaging doesn’t get people’s attention and gives them no desire to take action, it simply won’t work. A common mistake we see is companies boring people with their service offerings, but what they really should be doing is focusing on OUTCOME. In this episode we give you the shortcuts to make sure your subject lines and headlines are on message. See this...

MYB045: So how do I let go and not be the central player in my business

This week’s key takeaway: So how do I let go and not be the central player in my business? - with Ben Fewtrell and David Carlin Episode intro: Detaching yourself from your business should be your holy grail - the moment that you really cracked it in business. And yet so many entrepreneurs just can’t let go. This is one of the most common things we talk about when we coach senior professionals, so we thought we’d dedicate an episode to this all-important aspect of business. The headline news is t...

MYB044: What's the difference between a Sales Manager and an Account Manager

This week’s key takeaway: What’s the difference between a Sales Manager and an Account Manager? - with Ben Fewtrell and David Carlin Episode intro: We get this question from a lot of clients, so we thought we’d dedicate an episode to explaining the all-important difference between making sales and managing clients. Don’t make the mistake of promoting your salespeople to account management! We’ll tell you that one for free, plus a whole host of other insight on the matter. In this week’s episode ...

MYB043: Designing your Core Values

This week’s key takeaway: Designing your core values - with Ben Fewtrell and David Carlin Episode intro: Core values are much more than just management-speak. They define the ‘why’ of what your business is doing. You might be thinking, “I’m just a small business, why do I need this?” Firstly, every business started as a small business! Secondly, you should listen to Ben and David… they’ll help you find your ‘why’. In this week’s episode you will learn: How to keep your core values fresh How to a...

MYB042: Structure your business for results with the right team

This week’s key takeaway: Structure your business for results with the right team - with Ben Fewtrell and David Carlin Episode intro: Structuring a business can be very confusing. There are certain conventions that we’re all aware of, but are they right for YOUR business? A business structure is about so much more than an organisational chart. To know who manages who is a decent starting point, but the key is in the accountability for the fundamental tasks and outcomes that drive your business. ...

MYB041: Generating Sales with Digital Marketing

This week’s key takeaway: Generating sales with digital marketing - with Ben Fewtrell and David Carlin Episode intro: As human beings we’ve gone digital… when was the last time you read a newspaper? And yet so many businesses do not understand how to utilise digital marketing. Guess what: we can help you with it. Not only do we have experience as digital marketeers; we’ve also been on the other side of the fence where unscrupulous 'agencies' and 'consultants' have taken us for a ride! Sound fami...

MYB040: Ensure all your team have KPIs and are being kept accountable

This week’s key takeaway: Ensure all your team have KPIs and are being kept accountable - with Ben Fewtrell and David Carlin Episode intro: We help a lot of clients restructure their business, and it’s amazing how many we find that aren’t clear about exactly what their colleagues need to deliver. They’re making judgments based on people rather than outcome… a classic mistake! And if you think of it another way, how do you know your business is working correctly when you’re not there? Without the...

MYB039: Working with Relationships and My Business

This week’s key takeaway: Working with relationships and my business - with Ben Fewtrell and David Carlin Episode intro: One of our clients inspired us to talk about business relationships in this episode. He was undermined by one of his employees and was very angry about it, but once we advised him to try and understand what was behind his employee’s behaviour, the problem was more easily solved. And what’s more, if he had taken the time to work on that relationship in the proper way, the probl...

MYB038: When is it time to get moving again?

This week’s key takeaway: When is it time to get moving again? - with Ben Fewtrell and David Carlin Episode intro: Spoiler alert: the time to get moving again is… RIGHT NOW! The world was given a big shock by COVID, and now we face a global economic slowdown. This has reduced the enthusiasm of some business owners and has changed consumer habits… but now is the time to fight back. It’s time to think differently, stop looking at problems, and start looking for solutions. Listen to our advice on p...

MYB037: The magic of measuring what is happening in your business + BYS Winner

This week’s key takeaway: The magic of measuring what is happening in your business + BYS winner - with Ben Fewtrell and David Carlin Episode intro: If you don’t properly measure what’s going on in your business, you don’t succeed. It’s as simple as that! We speak to a lot of business owners and senior managers who don’t have a proper grasp of what’s going on in the different departments in their business. We're going to do our best to make sure you're not one of them. It was the legendary entre...

MYB036: Your #1 Lead Generation Strategy

This week’s key takeaway: Your #1 lead generation strategy - with Ben Fewtrell and David Carlin Episode intro: Think about this stat: 80% of your revenue comes from 20% of your customers. If only business owners and managers kept this in mind, there wouldn’t be so many bad lead-generation strategies that are a waste of time and money. So much marketing is driven towards new business, but what about your existing customers? If you show them enough attention, they’ll keep coming back. We’ve been d...