MYB043: Designing your Core Values

This week’s key takeaway: Designing your core values - with Ben Fewtrell and David Carlin

 

Episode intro: Core values are much more than just management-speak. They define the ‘why’ of what your business is doing.

 

You might be thinking, “I’m just a small business, why do I need this?” Firstly, every business started as a small business! Secondly, you should listen to Ben and David… they’ll help you find your ‘why’.

 

In this week’s episode you will learn:

• How to keep your core values fresh
• How to avoid complacency
• The difference between beliefs and values
• How to find your mission
• Whether your company’s values should be your own or a collaboration with your staff
• Four simple steps for creating robust core values
• How core values can help when having a disciplinary conversation with an employee

Show links:

• Get the handout for this week’s episode: http://maxmyprofit.com.au/core
• Go to http://digitlc.com.au and book a free digital-marketing intro call
• Check out our courses here: https://maxmyprofit.com.au/maxed
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/