Max Your Business

MYB035: Good Communication is Essential in Sales

This week’s key takeaway: Good communication is essential in sales - with Ben Fewtrell and David Carlin Episode intro: Good sales is about so much more than simply talking from a sales script. Unless you know your audience, you won’t be able to sell to them - it’s as simple as that. Think about this phrase for a moment: “Communication is the response you get.” You can pick up cues from things like body language and speech patterns, and there are techniques for profiling your prospects before you...

MYB034: What are the Keys to Converting?

MYB033: Know your numbers to increase your sales

This week’s key takeaway: Know your numbers to increase sales - with Ben Fewtrell and David Carlin Episode intro: If you don’t know your numbers you’re stabbing in the dark. So many business owners come to us who don’t know their numbers… no wonder they need our help! You don’t have to be an economic genius to get on top of your numbers. Having a grasp of just a few simple KPIs will help you drive your business forward. We’ll talk you through the most important KPIs, and share our top tips for h...

MYB032: Are you ready to build your sales this year?

This week’s key takeaway: Are you ready to build your sales this year? - with Ben Fewtrell and David Carlin Episode intro: This is the most fundamental aspect of business! You’ve really got to know how it works if you are going to succeed. In short, how do you get your prospects to know, like and trust you? We’ll give you the benefit of many decades of experience selling ourselves, and advising others on how to sell their product/service. In this week’s episode you will learn: The fundamentals o...

MYB031: But you don't understand!! Everyone needs my attention and help!

This week’s key takeaway: “But you don’t understand… everyone needs my attention and help!” - with Ben Fewtrell and David Carlin Episode intro: We hear it so many times, but we’ve got to tell you: it’s no excuse! If you can’t shape your business in the way you want, you simply have to stop fighting fires. Let go, delegate and free yourself up to be a visionary! By the end of this episode, we’ll give you some quick wins to set you on the right path. In this week’s episode you will learn: Why you ...

MYB030: Is there more month at the end of your money?

This week’s key takeaway: Is there more month at the end of your money? - with Ben Fewtrell and David Carlin Episode intro: One of the fundamental pillars of business is cashflow, and yet many business owners don’t fully understand it. We see people who have run businesses for many decades who have no idea of what’s going in and out every month. Even if your business has always had the money to cover its outgoings comfortably, you should be on top of it. This week’s episode will teach you the ba...

MYB029: As a Business Owner is it possible to NOT work in my business

This week’s key takeaway: As a business owner, is it possible to NOT work in my business? - with Ben Fewtrell and David Carlin Episode intro: We keep going back to the phrase, ‘work IN your business, not ON your business’. Most business owners would agree they could build a better business if they had time to step away from the day-to-day and think about change/development… and yet so many fail to do it. As David says, “It’s a step-by-step, brick-by-brick process, where everything you let go of ...

MYB028: It's a new year. What's your plan?

This week’s key takeaway: It’s a new year… what’s your plan? - with Ben Fewtrell and David Carlin Episode intro: Welcome back to the real world, folks! We hope you had a good break, but now it’s time to switch on and start thinking about 2024. This is the perfect time to review and reassess where you’re at. By the end of the show, you’ll know how to plan your year properly. Don’t get stuck in that hamster wheel! In this week’s episode you will learn: How to start your year planning The importanc...

MYB027: Planning for Long Term Goals

This week’s key takeaway: Planning for long-term goals - with Ben Fewtrell and David Carlin Episode intro: It’s obvious that we need long-term goals, but it’s less obvious how to set them. You need perspective, context and the discipline to take time out of your day-to-day, but you might also need guidance... It sounds easy but we can assure you that long-term goal setting trips many business owners up. A lot of our coaching keeps going back to goal setting, so we thought we’d give you a whole e...

MYB026: Think For Success

This week’s key takeaway: Think for success - with Ben Fewtrell and David Carlin Episode intro: Henry Ford once said, “whether you think you can or you think you can’t, you are right.” Mindset is absolutely fundamental to success/failure in business… and we’re going to tell you how. When you see a sign that says 60 on the road, what do you think it means? You probably think it means “I can’t go above 60”, but what if you looked at it a different way and decoded it as “I CAN go anything up to 60”...

MYB025: What do I start working on first?

This week’s key takeaway: What do I start working on first? - with Ben Fewtrell and David Carlin Episode intro: You’re getting some real value in this episode: a sneak-preview of Maxmyprofit’s Business Exceleration blueprint. This is as close as you’ll get to an instruction manual for business! Think of building a business like you're building a house. You’re not going to build the walls and start decorating the inside without any foundations are you? And yet, time and again, we see people who p...

MYB024: Recruiting can be easier than you might think

This week’s key takeaway: Recruiting can be easier than you think - with Ben Fewtrell and David Carlin Episode intro: Recruitment is a constant bugbear for business owners. How many times do we have conversations where we complain about the lack of talent? But maybe we should look closer to home. If we make the effort to create a robust recruitment system, we might just find the talent we need after all. In this episode we’ll turn the recruitment process on its head and give you a step-by-step r...

MYB023: Growing your Business with Tyden Hadwen

This week’s key takeaway: Growing your business with Tyden Hadwen Episode intro: This is the very first time we’ve had a guest on the show, but now we’ve hit the tender age of episode 23, we thought it was time to give up the floor to someone who is working with us at Max Your Business and getting results... you will no longer have to take our word for it! Our debut guest is Tyden Hadwen from Hadwen’s Prestige Collision Repairs in Brisbane. Tyden’s story will be very familiar to a lot of you, i....

MYB022: How to Increase the Value of your Business

This week’s key takeaway: How to increase the value of your business - with Ben Fewtrell & David Carlin Episode intro: Businesses are usually valued as a multiple of profit, and yet we see so many clients who are not properly focused on their profitability. They’re thinking about selling up but they haven’t systemised their business to the point that it’s worth anything without them, and while they’re at it, they’ve not factored in their own wage to their assumed profitability. In this episo...

MYB021: How long does it take to Build a Business

This week’s key takeaway: How long does it take to build a business? - with Ben Fewtrell and David Carlin Episode intro: Spoiler alert… there is no easy answer, but we can help you understand what you can do to speed up the building of your business, and what you need to avoid so it doesn’t slow down. Some of this is very basic stuff, but some of it can take years for people to work out, especially when they’re too close to their business. You might think it strange that a business owner can be ...

MYB020: Gain Control and Feel Confident to Delegate

This week’s key takeaway: Gain control and feel confident to delegate - with Ben Fewtrell and David Carlin Episode intro: Delegation is one of the hardest things in business. In all the years we’ve been doing this, we’ve seen countless business owners and senior people caught up in their own busyness, drowning in menial tasks. Sometimes we see people spending 7 hours per week sorting through their emails. Are you one of those people? We’ve all been guilty of wasting time on repetitive tasks that...

MYB019: Benefits of Education and Business Coaching

This week’s key takeaway: The benefits of education and business coaching - with Ben Fewtrell and David Carlin Episode intro: We’re bound to say it, but you really need business coaching in your life! There is still a surprising amount of resistance towards it, and even among those who take the plunge, quite a high drop-off rate. Coaching isn’t about someone standing there and lecturing you. In fact, coaching lives and dies by good listening and discussion. It’s best served as an ongoing convers...

MYB018: Set SMART Goals to ensure you achieve success

This week’s key takeaway: Set SMART goals to ensure you achieve success - with Ben Fewtrell and David Carlin Episode intro: SMART goals are not just clever goals - there’s a lot more to it than that. Ben and David explain what SMART stands for, and share a whole host of other insight to help you set goals that are meaningful and achievable. Although setting goals based on a clever acronym might look a bit cliched, this method has proven itself time and again. Even if you feel confident in the go...

MYB017: Test Adjust Measure

This week’s key takeaway: Test, Adjust, Measure - with Ben Fewtrell & David Carlin Episode intro: You cannot manage what you don’t measure! That’s one of Ben’s favourite phrases, and although it seems obvious, it’s a worthwhile reminder for all of us. The most successful businesses are the ones who know exactly what’s going on from top to bottom. But how do you test, adjust and measure properly? As usual, Ben and David have plenty of real-life experience to share, and easily actionable tips ...

MYB016: How well do you know your business?

This week’s key takeaway: How well do you know your business? - with Ben Fewtrell & David Carlin Episode intro: It’s amazing how many business owners cannot tell you how profitable their business is. Are you one of those business owners? Understanding your profit and projected profit should be the number one priority, but all too often, it isn’t. It doesn’t have to be this way! This week, Ben and David will take you through the simple things you can measure to help you remove yourself from t...

MYB015: Improve your Conversion Rate with a Sales Process

This week’s key takeaway: Improve your conversion rate with a sales process - with Ben Fewtrell & David Carlin Episode intro: Conversion rates are so darn important, but they’re often overlooked. So many business owners are obsessed with chasing more leads through marketing and branding… but what about the leads you already have? There is no one-size-fits all solution, but there is most certainly truth in the statement that your business cannot scale in the long run if you don’t understand y...

MYB014: Systems are Great for Business but Where do I Start

This week’s key takeaway: Systems are great for business… but where do I start? - with Ben Fewtrell and David Carlin Episode intro: We like to say that ‘system’ stands for “saving yourself time, energy and money”. Although it can take a lot of time to map an effective system, if you do it correctly, it will be worth it in the long run. Don’t be put off! Take that time out of the day-to-day and save yourself a multitude of headaches in the future. And let’s be honest, we all love structure, right...

MYB013: Getting Your Business Working Harder For You

This week’s key takeaway: Get your business to work harder for you - with Ben Fewtrell and David Carlin Episode intro: Imagine finding the holy grail of a business that makes you more money for less effort? Rest assured, it can be done… and it’s simple! Ben and David have mapped out the key areas you need to focus on to effectively leverage what you’ve got. They’ve been telling this to clients for many decades, and they’ve got the results to prove it. As they say: it’s not rocket science, but th...

MYB012: Get Your Customers Spending More

This week’s key takeaway: Get your customers spending more - with Ben Fewtrell and David Carlin Episode intro: It sounds obvious, but if you can crack the code of how your customers can spend more, you’ll be onto a winner! Think in terms of ‘cost of sale’. It’s so much more efficient for your business to sell more to one person than to sell less to more people. You’ll save on marketing and sales resources, and while you’re at it, you’ll make more money... win win! By the end of this episode, Ben...

MYB011: Get your Customers Buying More Often

MYB010: How to Manage your Email Effectively

This week’s key takeaway: How to manage your email effectively - with Ben Fewtrell and David Carlin Episode intro: The world has had four decades to get used to emails, and yet we still see business owners and senior managers wasting valuable time on them. Like any task in business, replying to emails should be prioritised in order of importance and/or delegated to somebody else… but it normally isn’t! Ben and David will talk you through some very simple steps to help you manage your inbox effic...

MYB009: Working ON rather than IN your business

This week’s key takeaway: Working ON rather than IN your business - with Ben Fewtrell and David Carlin Episode intro: Are you running your business to simply give yourself a job? Well maybe you shouldn’t! There are bigger goals to aim for. And here’s another question: would your business be viable if you paid yourself the market rate for the work you do? If you’ve answered ‘yes’ to either of these questions, then fear not - help is around the corner. The ‘in’ versus ‘on’ equation is the absolute...

MYB008: The Dangers of Discounting

This week’s key takeaway: The Dangers of Discounting - with Ben Fewtrell and David Carlin Episode intro: Don’t be swayed by big companies with big suppliers giving discounts. Your own business is likely to have different margins, so you must be mindful of this. Before you discount anything… know your numbers! Remember that a seemingly small discount will have to deliver a big increase in sales to make it worth it, or worse: it could lead to you making a loss. Ben and David will give you their be...

MYB007: Managing your Cashflow

This week’s key takeaway: Managing your cashflow - with Ben Fewtrell and David Carlin Episode intro: Cashflow is one of the fundamentals of business, but it’s amazing how many people don’t do it properly. So many potentially good businesses go broke because they don’t get the basics right! And remember: a cashflow forecast is YOUR job, not your accountant. If you want to do it properly, you should listen to Ben and David tell you how…… In this week’s episode you will learn: The Eisenhower Matrix...

MYB006: Take control of your time

This week’s key takeaway: Take control of your time - with Ben Fewtrell and David Carlin Episode intro: How many times do we hear the phrase, “I don’t have the time”? And how many times have you said it yourself? If there’s one thing you should take from this episode, it’s that you should always question it! As Ben says, iIf you believe you have the ability to make time, you’ll make time.” Ben and David will give you their top tips on how to make that time. If you’re sick of fighting fires and f...