MYB017: Test Adjust Measure

This week’s key takeaway: Test, Adjust, Measure - with Ben Fewtrell & David Carlin   Episode intro: You cannot manage what you don’t measure! That’s one of Ben’s favourite phrases, and although it seems obvious, it’s a worthwhile reminder for all of us. The most successful businesses are the ones who know exactly what’s going on from top to bottom.   But how do you test, adjust and measure properly? As usual, Ben and David have plenty of real-life experience to share, and easily actionable tips & tricks to get you started.   In this week’s episode you will learn:

• How to do something with your numbers once you’ve done the measurement
• The power of a/b testing
• How long you should test marketing campaigns for
• How to best gather your data
• What you need to do if you don’t have a dedicated marketing function
• How do you get your customers to buy again?
• The benefits of a subscription model
• Common testing mistakes to avoid
• Why consistency of data is more important than absolute accuracy

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