Masters of Scale - podcast cover

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

Episodes

Rapid Response: Flipping your strategy in a volatile market, w/Zillow's Susan Daimler

When markets are in turmoil, you can’t rely on business as usual, but that doesn’t mean you should panic. As the housing climate has turned volatile, rest estate marketplace Zillow has been forced to rethink some priorities, while doubling down on others. Zillow president Susan Daimler talks about the importance of a strategy focused on the future, despite layoffs and pullbacks, and how maintaining a clear shared mindset has enabled forward progress in a challenging climate.  Read a transcr...

Sep 22, 202231 min

Strategy Session: How to stay inspired while remote? Why do you celebrate wins? Is there a co-founder advantage?

Can a small entrepreneur make an impact within a massive, complex system, like healthcare or education? What's the best framework to amplify the positive side of having co-founders and avoid the negatives? Reid Hoffman and Bob Safian answer these and more questions from small business owners in the Masters of Scale community. Plus: in our Need to Know segment, Reid & Bob take on a burning question: How can Black founders beat the odds and find funding? Learn more about becoming a Master...

Sep 20, 202240 min

Rapid Response: Charging toward a clean energy future, w/EVgo's Cathy Zoi

Partnerships can be the secret weapon to rocketing your company to the next level. That’s what Cathy Zoi discovered when she became the CEO of charging station network, EVgo. Whether it be partnering with grocery and department stores, or aligning with the Tesla customer-base, targeting allies and collaborators are a crucial catalyst for how EVgo has grown to become the nation’s largest public EV charging network.  Read a transcript of this interview at:  mastersofscale.com Subscribe t...

Sep 15, 202236 min

Microsoft’s Satya Nadella: Why we need re-founders

To achieve massive scale, you don’t just need founders, you also need a re-founder – someone to come in at a later stage to keep the mission and culture on track. As Microsoft’s third CEO ever — after Bill Gates and Steve Ballmer — Satya Nadella is doing just that. He’s fostered a culture at Microsoft that rewards new ideas and makes room for feedback. Satya discusses how, as Chairman and CEO, he has transformed Microsoft from a cutthroat culture towards embracing social networks, collaboration,...

Sep 13, 202238 min

Rapid Response: How we served 150 million meals in Ukraine, w/José Andrés of World Central Kitchen

Too many businesses and organizations spend time planning and not enough in action, especially in times of emergency. José Andrés, world-famous chef and founder of the nonprofit World Central Kitchen, proves the value of fast action through his work, including his recent time in Ukraine serving over 150 million meals. José thinks businesses should flatten their power structure and treat food as a national security issue, even in places like the U.S.   Read a transcript of this intervie...

Sep 08, 202230 min

The Wrongness Playbook, part 2, w/Patreon's Jack Conte

When is it time to double down on your instincts, and when is it time to open yourself up to feedback? Sometimes it comes down to a hard call… that you might get totally wrong. In Part Two of our episode with Patreon’s Jack Conte, you’ll hear how he was able to raise capital by telling his authentic story after a series of pitches that went disastrously wrong! And you’ll hear how his worst mistake as a founder helped him reconnect with Patreon’s mission and community, and build Patreon into a $4...

Sep 06, 202234 min

Rapid Response: Holding business accountable from Meta to McDonald’s, w/Color of Change’s Rashad Robinson

When it comes to racial justice, many companies and organizations haven't matched their reality to their words. Rashad Robinson, the president of Color of Change, the largest online racial justice organization in the U.S., is holding major corporations accountable. Hear Rashad talk through the difficulties of changing systems from Hollywood, Silicon Valley, to Washington DC, getting help from President Barack Obama, and what business leaders can do to actively change racial injustice. Read a tra...

Sep 01, 202229 min

The Wrongness Playbook, part 1, w/Patreon's Jack Conte

Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?  Read a transcript of this episode:&nbs...

Aug 30, 202237 min

Rapid Response: Amazon’s plan to be big, green, and beloved, w/AWS CEO Adam Selipsky

Amazon wants to get bigger, but with that scale comes great responsibility. So says Adam Selipsky, CEO of Amazon Web Services, the most profitable and fastest growing part of the tech giant. Selipsky, who also oversees Amazon’s climate change efforts, points to two additions to the company’s vaunted “Leadership Principles” as evidence of Amazon’s commitment. Arguing that AWS is still in early days, he shares what he’s hearing from other CEOs about their biggest concerns, why “carbon intensity” i...

Aug 25, 202229 min

Strategy Session: How to build trust in a brand-new space? How do you balance limited cash and big ambitions?

How can small businesses survive in times of volatility? How should an entrepreneur balance limited resources with big ambitions? Reid Hoffman and Bob Safian answer questions from small business owners in the Masters of Scale community. Plus: another round of Pivot Point, and a Need to Know segment. Learn more about becoming a Masters of Scale Member:  www.mastersofscale.com/members Read a transcript of Strategy Session 13 at https://mastersofscale.com/strategy-session-13-how-to-build-trust...

Aug 23, 202247 min

Rapid Response: "You should be running toward AI," w/Eric Schmidt (frmr Google CEO)

Eric Schmidt, former CEO of Google, breaks down his deep insights around artificial intelligence on Rapid Response. Schmidt, co-author of the book "The Age of AI: And Our Human Future," alongside Dr. Henry Kissinger and MIT’s Daniel Huttenlocher, says that we’re entering an unknown era with technology – one that requires extra vigilance to ensure that we amplify the positives and de-amplify the negatives. His advice to businesses: You need to be running as fast as you can toward AI applications....

Aug 18, 202233 min

How to take creative leaps — and land them, w/Future Shape's Tony Fadell

Creative energy is the raw fuel of entrepreneurship, but if you fail to direct that energy effectively, you risk chasing multiple ideas and delivering none. Tony Fadell learned this lesson time and again through his journey to co-create the iPod, iPhone, and Nest. He shares how he struck the tricky balance of channeling his creative experimentation into world-changing products. Read a transcript of this episode:  https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter...

Aug 16, 202236 min

Rapid Response: Playing offense in adversity, w/Target’s Brian Cornell

The fallout from the pandemic is proving to be as challenging for business leaders to navigate as the pandemic’s onset. Target’s CEO Brian Cornell had to make difficult decisions in the second quarter of this year to manage an unexpected surplus of goods and home technology. He shares his most recent learnings, as well as lessons for handling skepticism, the need for agility, and why mental wellness is key to a successful team.  Read a transcript of this episode:  https://mastersofscal...

Aug 11, 202224 min

Bill Gates: How to accelerate history (Part 1)

How did Bill Gates scale BOTH a global business and a global philanthropy? He spotted an inflection point in history — and accelerated it. What does that take? A great idea, great timing, and also: Great partners. Because even Bill Gates doesn’t go it alone. In Part 1 of this special two-part episode, Bill reflects with Reid on the founding and growth of Microsoft — how he not only spotted an inflection point (hello, personal computers) but accelerated it to massive scale (forget computers, let'...

Aug 09, 202241 min

Rapid Response: How to decarbonize your business, w/John Doerr, partner at Kleiner Perkins

“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need t...

Aug 04, 202231 min

Bonus: Five ways to burnout-proof your organization

If you’re a leader right now navigating the global pandemic, supply chain disruptions, and your own mental list of what’s keeping you up at night, the issue of burnout is probably on your mind. You can’t shield your team from all stress, but you can find effective ways of supporting your employees through it. This episode highlights the best conversations we’ve had recently about stopping burnout in your organization, before it takes hold.  Featuring BetterUp’s Alexi Robichaux, Upwork’s Hay...

Aug 02, 202238 min

Rapid Response: What the crypto crash teaches us all, w/Chainalysis’s Michael Gronager

Crypto winter isn’t a disaster, it's an opportunity. That’s how Michael Gronager, CEO of $8 billion crypto data company Chainalysis, describes the crashing prices and bankruptcies that have roiled the cryptocurrency sector. Gronager offers an insider’s perspective on operating in a volatile marketplace, providing lessons on dreaming too big in boom times and on leaning into building and creating when lulls emerge. Chainalysis helps track financial flows on blockchains, including crypto criminals...

Jul 28, 202224 min

Need to Know, w/Reid & Bob: Business withdrawals from Russia, strife at Netflix, Musk vs Twitter, the business world’s role in democracy, Crypto’s future, & more

Reid Hoffman and Bob Safian sit down to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the looming recession and cryptocurrency’s possible demise to the hybrid workplace and moral leadership. Featuring Mercy Corps’ Tjada McKenna, PwC’s Tim Ryan, and Girls Who Code’s Reshma Saujani. Read a transcript of this episode:  https://mastersofscale.com Subscribe to the Masters of Scale weekly ne...

Jul 26, 202230 min

Rapid Response: Turning tears to action, w/Planned Parenthood’s Alexis McGill Johnson

“Hope is a practice. It comes from doing.” As the head of Planned Parenthood, Alexis McGill Johnson is regrouping in the wake of the U.S. Supreme Court’s decision to remove the federal right to safe abortion. Johnson is now faced with the challenge to move her team from tears and shock to action. Any leader faced with a worst-case scenario can learn from her vision: “to fight and stay courageous, and maintain ourselves.” Read a transcript of this episode:  www.mastersofscale.com Subscribe t...

Jul 21, 202228 min

Drive full-speed at opportunity, w/AKQA’s Ajaz Ahmed

If you want to capitalize on an opportunity that you think could change the world, you need to drive full speed toward it. Back in 1994, when Ajaz Ahmed dropped out of college to start one of the first digital ad agencies, AKQA, he knew he was at the cusp of the next revolution in tech. And if he wanted to be part of it, he’d have to move fast. Ahmed shares stories about how a band of 21-year-old dropouts built the agency from ground up, winning over early clients by building prototypes ahead of...

Jul 19, 202235 min

Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness

What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry. Read a tr...

Jul 14, 202227 min

Harness the passion of internal factions, w/Padmasree Warrior of Fable, Cisco, Motorola

Every company has its own internal factions: engineers vs. designers, East Coast vs. West, IT vs. everybody. The trick is turning factionalism into healthy competition that propels you toward your shared mission. At Motorola, Cisco, and now her start-up Fable, Padma Warrior has tapped into the power of internal divisions. It's not about separating people into warring camps; it's about building bridges from our differences, rather than divisions. Read a transcript of this episode:  https://m...

Jul 12, 202236 min

Rapid Response: Volunteer for impact, w/AmeriCorps’ Michael Smith, live at the Social Innovation Summit

Volunteering and service are muscles that can close America’s divides and push social change. Speaking live at the 2022 Social Innovation Summit in Washington, D.C., AmeriCorps’ new CEO, Michael Smith, shares a vision for healing sociopolitical divides through partnerships and on-the-ground experiences. When it comes to tackling natural and social crises, he’s prioritizing impact over volume.  Read a transcript of this episode:  www.mastersofscale.com Subscribe to the Masters of Scale ...

Jul 07, 202226 min

Sam Altman: Customer love is all you need

The true seed of scale is customer love, which you can’t buy, hack, or game. Sam Altman, former president of Y Combinator, scaled countless start-ups by focusing on this one idea: Finding 100 users who love you is better than 1 million who kinda like you. As CEO of OpenAI, Sam leads the creation of genuinely useful AI products. He shares timeless insights in his interview from 2018 on how to build on the love of passionate customers to create world-shifting tools. Read a transcript of this episo...

Jul 05, 202240 min

Rapid Response: From ‘delusion’ to criminal justice revolution, w/Ameelio’s Zo Orchingwa

When a tech nonprofit competes against a $2 billion incumbent dominating the market, its odds are slim. But Zo Orchingwa took that bet, founding Ameelio, believing that access to communication and education for the incarcerated is needed for their future success. Ameelio is on a quest to partner with every prison district in the country until one day, it scales enough to be redundant.    Read a transcript of this episode:  www.mastersofscale.com Subscribe to the Masters of Sc...

Jun 30, 202228 min

Michael Dell: Break it ’til you make it

The first stage of building up a business is to break things down. Michael Dell started a computer company in his dorm room by cracking open some early IBM PCs and figuring out what he could do better, faster, and cheaper. Then he did the same thing to the entire model of computer sales. Learn from Dell how to revolutionize an industry — using deconstruction to gain insight your competitors lack, and then building something bigger and better. Read a transcript of this episode:  https://mast...

Jun 28, 202233 min

Rapid Response: Solar energy’s time to shine, w/Sunrun’s Mary Powell

While gasoline prices soar, solar company Sunrun is poised to usher in a customer-led revolution of distributed energy technologies. Sunrun’s CEO Mary Powell combats a “no and slow” culture to transform more homes into virtual energy plants by preaching optimism and scorning bureaucracy. She’s moving with urgency to create a cleaner and more cost-effective future as fast as possible. Read a transcript of this episode:  www.mastersofscale.com Subscribe to the Masters of Scale weekly newslett...

Jun 25, 202225 min

Improving human dignity is an engine of scale, w/Promise CEO Phaedra Ellis-Lamkins

Delivering human dignity to your customers is more than just good practice. It can be a powerful engine of scale. This insight has inspired Phaedra Ellis-Lamkins her whole career, as a labor leader, a music manager, and now as a fin-tech entrepreneur with Promise. Her secret? Take a contrarian lens to existing systems. Find a space where human dignity is lacking, create a product that gives your customers flexibility, options, access they didn’t have before — and unlock new value. Watch the...

Jun 21, 202242 min

Above all else, invest in friendship: Reid Hoffman’s 2022 commencement speech

For Reid Hoffman, the way to live a meaningful and productive life is to focus on one key area: friendships. Speaking at Vanderbilt University’s 2022 commencement, he shares four lessons on why friendships are crucial for helping us achieve our potential and enact meaningful change.  Read a transcript of this episode:  www.mastersofscale.com Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy an...

Jun 18, 202219 min

Rapid Response: Redesigning work in a crisis, w/Upwork CEO Hayden Brown

Most future of work conversations revolve around the “where,” but Upwork CEO Hayden Brown says it’s more important to focus on the “who.” 10% of the workforce at Upwork, the global tech platform for millions of freelance workers, was directly impacted by the Ukrainian war. Hayden’s people-focused approach to the difficult decision of how to manage remote employees in Russia is the same mindset she applies to meet the needs of all workers, from people feeling conflict to working mothers. Learn mo...

Jun 16, 202238 min