Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness - podcast episode cover

Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness

Jul 14, 202227 min
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Episode description

What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.

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