Making Good: Small Business Podcast - podcast cover

Making Good: Small Business Podcast

Lauren Tildenmakinggoodpodcast.com

Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.

Episodes

28: Mental Health, Self Care and Perfectionism with Amy Deland

Mental health is one of the topics closest to my heart, and I've been wanting to find a way to have a conversation about it on this podcast for a while, but wasn't quite sure where to start. In this episode, I invited Amy Deland of Emerge Thriving to join me for this important conversation. We discussed the stigma of mental health, the power of sharing our experiences (but why it's also totally okay not to share), entrepreneurship and mental health, perfectionism, boundaries, self...

Nov 03, 202050 min

27: Something MUCH Scarier than the Fears Holding You Back

FREE DOWNLOAD : To download the worksheet that goes with this episode, click here. This short & sweet Halloween Week episode is also relevant all year round, because we're talking about what happens when we let our fears hold us back. I share an exercise I (accidentally) created for myself that has helped me move forward despite the pesky doubts and worries that threaten to hold me back. ____________________ MAKING GOOD SHOWNOTES: https://makingoodpodcast.com/27 JOIN THE FB COMMUNITY: h...

Oct 27, 202010 min

26: Advocating for Yourself, Making Friends + How to Have Difficult Conversations with Alex Dickinson

My friend Alex Dickinson joins me on the podcast to talk about how (and why) to advocate for yourself, making friends as an adult, and the power of having difficult conversations. Alex is the founder of Ask For It , a boutique communications training and consulting company that teaches negotiation skills to teams, organizations, and anyone who needs to ask for more. Ask for It’s mission is to foster confidence and inspiration in leadership and life, and they do this through trainings, workshops ...

Oct 20, 202058 min

25: How to Find Your Small Business Community

// FREE DOWNLOAD : Free workbook + guide to writing a values statement for your business. This is 17-pages of GOOD content, and includes some fun bonus content like my top 10 favorite ways that small businesses can do good, and 6 writing rules of thumb for effective business writing. Download here ! Today's episode is all about finding community -- something that has made a huge difference to me as I navigate the wild world of small business. I provide 5 strategies for finding community -- ...

Oct 13, 202014 min

24: The Power of Affirmations with Jen Hatzung

What are affirmations? What can they do for us? Do you have to really BELIEVE in the affirmation for it to have power? If you're interested in how you can use your mind to influence the results you see in all areas of your life... don't miss this episode. My guest for episode 24 of Making Good is Jen Hatzung, Founder & CEO of Abundant Affirmations. This interview was such a great example of the fact that there really are INFINITE ways we can do good with our businesses. I'm so...

Oct 06, 202045 min

23: Beginner's Guide to Wholesale (intro to wholesale for makers and artists)

In this episode, we are talking all things WHOLESALE. We cover: what is wholesale? advantages of wholesale who is wholesale a good fit for? wholesale vs. consignment wholesale basics (line sheets, pricing, payments, tax, terms, turnaround time, shipping) wholesale marketing (how do you get accounts, how do you reach out, what do you say) This is a great episode for all product-based businesses! ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/23 JOIN THE FB COMMUNITY...

Sep 29, 202031 min

22: Where You Spend Your Money Matters with Laura Clise of Intentionalist

In this episode, I am joined by Laura Clise, CEO and Founder of Intentionalist , the online guide to intentional spending that supports small businesses and diverse local communities. In this episode Laura shares why we should all "spend like it matters", the power of supporting small businesses and business owned by people from marginalized communities, how we can shop small through our businesses, and more. If you enjoyed this episode, please leave a rating and review, and subscribe ...

Sep 22, 202042 min

21: 9 Rules of Writing for Business

// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here . // In this episode, I share why writing for business is unique, and my 9 rules for writing effective business copy. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/21 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT W...

Sep 15, 202017 min

20: Finding Your Life's Next Chapter with Nancy Shadlock

In this episode, I am joined by coming out guide and life coach Nancy Shadlock of Centered Life Coaching . We discuss how we are all a work in progress, and how to identify what our life's "next chapter" might be, how to find our unique gifts, and how we can use Human Design and Gene Keys to lean into our potential. Nancy shares what it means to be a "coming out coach", how she marries the different components of her business, and how being inclusive in business comes fr...

Sep 08, 202053 min

19: How to Finish 2020 Strong

// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here . // 2020 has been A YEAR. But despite the fact that we live in a completely different world from the one we started the year in, many of us have tried to stick with our initial plans for 2020, no matter how far behind we feel. Here's your permission to let go of your initial plan for the year, and make a new one. In this episode we talk about how. If you enjoyed this episode, please leave a rati...

Sep 02, 202016 min

18: Building Strong Connections Through Storytelling with Megan Dowd

In this episode, storytelling expert Megan Dowd joins to help us learn how to build strong connections with our audience through storytelling. We explore why storytelling matters and how to use it in your small business, why it's important to tell "boring stories", what good stories have in common, why it's important we understand which of Gretchen Rubin's 4 Tendencies we are, how to "storymine" your life, and how Megan does good with her business by focusing o...

Aug 25, 20201 hr

17: Marketing vs. Promotion, LinkedIn + Does Email Really Work? [Marketing Q&A]

On today's episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions: LinkedIn: Should you use it? Should you be on it? Do mailing lists really work? What's the most effective platform? What's the difference between marketing and promotion? What's necessary and what's fluff? Do you have any systems for efficiency and focus? If you enjoyed this episode, please leave a rating and review, an...

Aug 18, 202014 min

16: Your Mindset & Your Success with Reina Pomeroy

Reina Pomeroy of Reina + Co joins me for episode 16 of Making Good . In this episode, we talk about how critical your mindset it is when it comes to getting the results you want in your business. Reina shares some mindset tips, what her high-achieving clients have in common, and routine business practices that she recommends. We also discuss why diversity and inclusion is important. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an e...

Aug 11, 202057 min

15: How to Write Effective Emails (Email Marketing 101)

Episode 15 of Making Good is about one of my favorite topics: email marketing. I draw from my experience as a corporate marketer and share my philosophy toward email marketing, how to get people on your email list, and make an email marketing plan. And then, we spend most of the episode talking about how to write an effective piece of email marketing. I have to say -- this is a good one. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss...

Aug 04, 202019 min

14: How to Get Organized + Beat Overwhelm with Mariah Tomkinson

In episode 14 of Making Good, my guest is operations expert Mariah Tomkinson of Bloom Hustle Grow . If you ever feel overwhelmed, disorganized, and like you don't know where to start, this episode is for you. Mariah answers questions like: How do we know how to spend our time? How can we prevent ourselves from getting overwhelmed? Why do business systems matter, and which ones should every small business owner start with? What are her favorite productivity tools? Why are networking and acco...

Jul 28, 202039 min

13: Authenticity as an Obligation (life in the age of social media)

On today's episode of Making Good, I defend my belief that we all have an obligation to be authentic on social media. Social media has created a lot of opportunity in the world -- but we can probably all agree it has it's downsides. So how do we make sure we have a positive impact on social media? I believe it's through authenticity. All sources and links can be found on the show notes page. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Goo...

Jul 21, 202012 min

12: DIY Design + Sharing Your Knowledge with Illiah Manger

In episode 12 of Making Good, my guest is Illiah Manger. Illiah helps entrepreneurs create more income and impact with design that amplifies their message and elevates their business. In this episode, Illiah and I discuss: what graphic design is and why it matters, what it looks like to work with a designer, Illiah's approach to building community and her recommendations, and tips on building a polished brand. If you enjoyed this episode, please leave a rating and review, and subscribe to M...

Jul 14, 202029 min

11: 5 Things I Wish I Could Do Differently

Today on Making Good I’m sharing 5 things I’ve learned since I started my business. I could have saved myself a lot of time, money and energy if I’d known these 5 things earlier… but since I can’t go back in time, I hope that this is valuable for any of you early on in your business journey. Not a brand new business owner? There’s stuff in here for you too. Some of these lessons I’m STILL in the process of learning, several years in. If you enjoyed this episode, please leave a rating and review,...

Jul 07, 202017 min

10: Discipline + the (Simple) Path to Confidence with Nesha Frazier

Today on the Making Good podcast, my guest is Nesha Frazier of Courage Hackers, a personal development agency for entrepreneurial women over 30. She can help you stop settling, stop overthinking, and start taking action toward BIG goals. Nesha is a POWERHOUSE. She’s a married mom of 3, who is currently launching a business while on maternity leave from her full-time gig. She’s a US Air Force veteran and former college athlete. If you have big dreams but you feel like something is standing in you...

Jun 30, 202036 min

09: Representation (celebrating PRIDE)

In episode 9 of the Making Good podcast, we're celebrating PRIDE month with a conversation about representation and the importance of being intentionally inclusive. In this episode, I share personal experiences related to representation I've had as part of the gay community, and offer some questions you can ask yourself and your business around being as inclusive as possible. I mentioned one of my favorite business investments that I make each month: Sweaty Social Club (get 10% off you...

Jun 23, 202010 min

08: Feeling Overwhelmed? Do This.

// FREE DOWNLOAD: If you’d like to download the Eisenhower Matrix (format to organize your to do lists) as discussed in this episode, click here . // If you’re a small business owner, chances are that a sense of overwhelm is something you deal with from time to time. I know I do. In this episode, we discuss my process for dealing with overwhelm: Acknowledge that you’re overwhelmed. Take a break. Do a 10-minute brain dump. Organize your list into the Eisenhower Matrix . Take action. Allow yoursel...

Jun 16, 202011 min

07: 7 Stumbling Blocks to Avoid As You Build Your Business

I’ve put together a page of resources to help point you in the right direction when it comes to fighting for racial justice - head to http://makinggoodpodcast.com/justice to look at those resources (and more importantly, take action!) FREE DOWNLOAD: If you’d like to download the journaling prompts to help create awareness around each of the stumbling blocks we discuss in this episode, go to http://makinggoodpodcast.com/mindset . In this episode, we talk about 7 stumbling blocks that can trip you...

Jun 09, 202026 min

06: Podcast Blackout

This week I’m not releasing an episode, instead I’m participating in the protest Podcast Blackout . The Podcast Blackout protest was started by the Cult 45 movie podcast . What this means is that this week we are not releasing an episode, and instead we are acknowledging the lethal racism that has unjustly killed so many black people. Rest in peace: Trayvon Martin, age 17, 2012 Tamir Rice, age 12, 2014 Michael Brown, age 18, 2014 Eric Garner, age 43, 2014 Sandra Bland, age 28, 2015 Freddie Gray,...

Jun 02, 20205 min

05: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom

Social media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us. In this episode, we talk about: Growing your audience with social media What metrics to pay attention to How to get to know your ideal customer (and why!) Creating content for Instagram and 4 different types Chris recommends Social m...

May 26, 20201 hr 1 min

04: Intro to Marketing (Small Business Marketing 101)

// FREE DOWNLOAD: Get the mindmap laying out and defining my small business marketing landscape: https://www.makinggoodpodcast.com/marketingmap // On this episode of Making Good, we tackle a big topic: Small Business Marketing. The different components we discuss are: Marketing Intelligence Customer Experience Branding & Design Social Media Email Marketing Website + Search Content Marketing Word of Mouth + Referrals Paid Marketing Publicity + Visibility Offline Marketing If you enjoyed this ...

May 19, 202014 min

03: Fulfillment, Finding What Lights You Up, and the Enneagram with Jenna Starkey

Fulfillment coach Jenna Starkey joins us to discuss why being fulfilled in our work is good for the world, how to do work that lights you up, how to find your gifts, the enneagram personality assessment tool and how we can use it, what it’s like working with a coach - and much more. Links and resources mentioned: Enneagram Assessment: Integrative 9 Business Jenna admires: Josephine Edmondson Book recommendations Designing Your Life by Bill Burnett and Dave Evans When Things Fall Apart by Pema Ch...

May 19, 202047 min

02: 10 Ways to Do Good With Your Small Business

In episode 2 of the Making Good podcast, we’re talking about the bread and butter of this podcast - doing good with your small business. 10 Ways Your Small Business Can Do Good: Find a cause you believe in, and donate a percentage of your earnings to it. View every business purchase as a vote for the kind of world you want. Be authentic online. Support other small businesses. Be a more-than-fair employer. Provide kind and human customer service. Stand up for what you believe in. Mentor and share...

May 19, 202013 min

01: Welcome to Making Good (what is this about?)

Welcome to the first episode of Making Good, the podcast for small businesses who want to make a big impact. Making Good is about building a strong small business and using it as a tool for good in the world I introduce myself a little bit (hi, I’m Lauren Tilden) and my two businesses - Good Sheila (plant-inspired stationery) and Station 7 (Seattle retail shop). This episode also includes a shout out to Shandon of Alair (Seattle neighborhood gift shop), who was a big part in this podcast coming ...

May 19, 20206 min

00: Making Good Trailer

Welcome to Making Good , the podcast for small businesses who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you.

May 11, 20202 min