In this short and sweet episode, my goal is to convince you that the Golden Rule should be an underlying philosophy to the way that you run your business -- and also give you some very practical guidance on applying this concept to your business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/57 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (f...
Apr 13, 2021•12 min
In episode 56 of Making Good, I'm joined by social media strategist Terrah LP . In this conversation, we talk about community, mindset and consistency. Topics covered include: We talked about the importance of community and how to build it, how critical a strong mindset is, the power of sharing both the highs and the lows of your journey, how to approach collaboration, why the most important thing you can do is show up consistently, the role of intention in your content… and everything in b...
Apr 05, 2021•55 min
Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible. For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople . ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/55 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS ...
Mar 30, 2021•14 min
Here's the truth: TikTok can generate huge results for your business. In this episode of Making Good, I am joined by Miranda Harris Hamlin of And Arlen for a conversation about how she has used TikTok to grow her revenue from $300 to month in January 2020 to $25,000 in September 2020. In this episode, we talked about why small businesses should consider using TikTok, how TikTok’s algorithm differs from Instagram (and makes it EASIER to grow a community and audience, how to get discovered on...
Mar 23, 2021•51 min
Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/53 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING...
Mar 16, 2021•13 min
In this episode, I am joined by Nataley Shepherd, handmade brand consultant and creator of Studio Shepherd, for a conversation around really getting to know your ideal customer. We discussed the role of values in this work, the efficiency of knowing your ideal customer, 4 categories lens to use when identifying your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/52 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusine...
Mar 09, 2021•46 min
In this episode, I’ve put together ALL of the books that have been recommended by past guests on Making Good. Some are business-specific, some are self-improvement, some are more spirituality or advocacy related -- but they are all books that the incredible guests of this podcast believe will make you a better business person. For the full list (with links), visit the show notes page: https://makinggoodpodcast.com/51 ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episo...
Mar 03, 2021•34 min
My guest for this episode is Michele Caruana. In this episode, we are talking about something I think we can ALL get behind: How to get more results from our marketing… in less time. In this episode, we talked about the power of focusing on a pillar product, Michele’s 5-step approach to taking people through the customer journey, why consistency is the key to marketing effectiveness, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makingggoodpodcast.com/50 JOIN THE FB COMMUNIT...
Feb 23, 2021•1 hr 8 min
Today’s episode is about the two ingredients that I believe are the most critical elements of building a successful business (whatever success means to you). I’m defining success as simply -- getting what you want. Maybe that’s a business that pays the bills while letting you work 20 hours per week -- or maybe it’s an empire. There are two elements standing between most of us and the success we want. Listen to this episode to learn what they are. ____________________ MAKING GOOD SHOWNOTES: https...
Feb 16, 2021•16 min
Let's get one thing straight: No, your business is not too small to make a difference, especially when it comes to diversity, equity, inclusion and belonging. My guest for today's episode is virtual inclusion strategist Cachet Prescott of Shift Matters . In our conversation, we talk about how small businesses should approach DEIB, why we can't stop at diversity, the role that DEIB plays in marketing, and where to start when it comes to addressing DEIB in your small business. _____...
Feb 09, 2021•58 min
In this episode, we are diving into one of the most important concepts in marketing: the Call to Action. We'll define Call to Action, talk about when to use them, and how to write an effective call to action. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/47 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100pr...
Feb 02, 2021•12 min
In this episode, we are answering one *BIG* question: How do we be exist as both a parent and a small business owner? My guest is my long-time friend Jess Gupta, founder and CEO of Taavi, the support network for pregnant people and parents. We talked about how vital it is to be kind to yourself, how Jess approaches productivity and getting things done, tips for building a business that is supportive of mothers and parents, and much more. ____________________ MAKING GOOD SHOWNOTES: https://making...
Jan 26, 2021•1 hr
For me, there aren’t very many things that feel as good as getting things done. I keep a paper “to do” list -- just to experience one of life’s simple but wonderful treasures -- the joy of crossing something off my ‘to do’ list. In this episode, I'm sharing 9 tips for getting things done -- one BIG tip and 8 other suggestions. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/45 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME...
Jan 19, 2021•19 min
The Completion Coach Wendy O'Beirne joins me for this episode of Making Good, where we discuss how to actually finish what you start. In this episode, we talk about w hat stops us from finishing what we start, and what practical steps can we take to actually finish. Wendy explains why we procrastinate on the things we know we want, and shares tips for overcoming overthinking and procrastination. Finally she shares her wisdom on staying accountable and showing our businesses the respect they...
Jan 12, 2021•41 min
Today, I invite you into my business and my life, and I’ll show you around. I’m going to start by giving you a quick overview of what 2020 looked like for me personally and in business. Then, I’ll talk about what I learned in hopes that you can take that with you as well as we head into 2021. Finally, we’ll wrap up with some quick thoughts about what’s next for me in business and for this podcast. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/43 JOIN THE FB COMMUNITY:...
Jan 06, 2021•23 min
In this episode, life and business coach Jenna Starkey will take you through a 10-minute guided visualization to get you thinking and reflecting on the direction you’ll take in the year to come. Get comfortable, get quiet, and see what comes up. Connect with Jenna: Website Instagram Music : Spatium by Serjo de Lua (source on SoundCloud ) ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/42 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT W...
Jan 01, 2021•19 min
Want to get clear, get unstuck and find a way to get more of what you really want in 2021? This episode is for you. To lead us through this conversation, my guest is Keltie Maguire . Keltie is a clarity coach who helps small business owners and professionals get unstuck, find direction, and take action -- both personally and professionally. In this episode, we discuss: ⚡️ Why getting clear in your life is powerful ⚡️ How sometimes the first step is knowing what we DON’T want ⚡️ The vital importa...
Dec 31, 2020•46 min
In this podcast, I share the 6 themes I've noticed for doing good through small business. Don't miss this one. Action steps: ⚡️ Download the Good Business Guide . ⚡️ Join the Good Business Community. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/40 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompt...
Dec 29, 2020•9 min
In episode 39, Mariah Tomkinson is back to share more of her organizational genius as we approach doing something that is probably on everyone’s minds… make a plan for 2021. Mariah runs Bloom Hustle Grow , where she helps female service-based entrepreneurs create systems and implement strategies to help them achieve their goals. Mariah is an EXPERT in planning and getting organized, and this is the PERFECT time of year to get your ducks in a row and ready to head into 2021 calm and with a clear ...
Dec 22, 2020•57 min
FREE DOWNLOAD: If you would like to download a PDF version of this to walk you through it, click here . I know a lot of us are eager to close the book on 2020 and are really hoping 2021 looks different. But BEFORE you do, I would encourage you to do a Year in Review of your business. A Year in Review is exactly what it sounds like: an exercise of really looking at your last year in business and reviewing how it went -- the good, the not-so-good, and most importantly -- what you learned. In this ...
Dec 22, 2020•6 min
Impostor Syndrome is when we feel like we aren’t qualified, don’t deserve our accomplishments, or will be discovered to be an impostor. If you've ever felt like a fraud, this episode is for you. In this episode, I share about my own experiences with impostor syndrome over the years, some of the research on impostor syndrome, and my best tips for facing it head-on. INSTAGRAM: https://instagram.com/makinggoodpodcast ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/37 ...
Dec 18, 2020•11 min
Why should we put ourselves and our lived experiences into our marketing? What can our analytics tell us about the stories we should tell? And how do we find the stories that will truly resonate with our audience? In this episode, Micah Larsen shares her approach to building a business around being yourself. A social scientist by training, Micah is a marketing expert who teaches women makers and business owners what to say in their marketing to make sales without feeling like they're sellin...
Dec 15, 2020•56 min
FREE VALUES WORKBOOK . You have values... you just may not know what they are. In this episode, I'm going to make the case for getting clear on your business's values. We cover what values are, why they matter, and how to identify yours. INSTAGRAM: https://instagram.com/makinggoodpodcast.com ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/35 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagra...
Dec 11, 2020•13 min
Want to get more results on Instagram in less time? No brainer, right? In this episode, Chris Emmer of Mindful Social Co returns to the podcast to share more about her approach to social media - one that's focused on providing value, being strategic, and making Instagram work for your business... instead of the other way around. You're going to love this episode. INSTAGRAM: https://instagram.com/makinggoodpodcast ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com...
Dec 07, 2020•55 min
December is an important month for small businesses -- particularly product-based small businesses. In this episode, I offer 10 holiday marketing ideas to help you up your holiday sales in what has been a tumultuous year. The 10 ideas discussed in this episode are: Free shipping Clear holiday shipping deadlines Gift suggestions or gift guides Extra good customer service Infuse the holiday spirit Give a gift Help your audience relax Do a giveaway Bundle discounts Send a holiday card INSTAGRAM: ht...
Dec 05, 2020•12 min
Dear listener, happy holidays! Thank you SO MUCH for being here at Making Good. Hanging out with you each week has been the highlight of my year, and I’m so grateful to have you here listening, connecting with me on Instagram, and just generally being part of the Making Good Community. As a small gesture of my thanks, I wanted to give you a holiday gift. This episode shares what that is. Lauren ____________________ JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT...
Dec 05, 2020•3 min
In this episode, I am joined by Nikki Innocent for a discussion about inclusiveness, identity, and the power of small business. Nikki is a speaker, certified women’s leadership coach, diversity, equity & inclusion strategist, podcast host and social entrepreneur focused on belonging and transforming the future of leadership. INSTAGRAM: https://www.instagram.com/makinggoodpodcast/ ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/32 JOIN THE FB COMMUNITY: https://w...
Dec 01, 2020•1 hr 6 min
This episode airs on the Tuesday before the US holiday of Thanksgiving. Instead of having a finely tuned point of view for this episode, I am going to let this episode be a bit of a mashup of ideas, thoughts, and resources. In this episode we talk about Thanksgiving, and some ways we can honor the people who were here first. I’ll share some resources that I’d encourage you to share with your audience to raise awareness. And then, I’m also going to share some of the things I’m most grateful for (...
Nov 24, 2020•12 min
"Low waste, small batch, big heart." When I was first connected with Natalie Wong of Pep Soap and heard this was her tagline, I knew I *HAD* to have her on the podcast. In this episode, we discussed Natalie's path to soapmaking, her approach to running an environmentally friendly business, and marketing. We talked about ripple effects, keeping an open heart, listening in your marketing, and more. This episode really illustrates how small businesses have such a powerful opportunity...
Nov 17, 2020•41 min
Think of your website as your Digital Storefront. When people stumble upon it, it’s like they’re walking by, craning their heads to look inside your shop and see if it’s worth having a browse. What makes people decide to come on in and take a look? It's easy to think of your website as a thing to check off your list and not revisit... but your website is important and full of opportunities for your business. This episode will help you make sure to take advantage of them. ___________________...
Nov 10, 2020•18 min
