The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources To my colleagues in the restaurant business, how have you been doing since the Coronavirus fiasco? I know it's been very challenging to survive in this industry nowadays, but hey, now is the best time to show how we love to be in this business more than ever! We love being here, we love food, and we love serving people! It is hard and intense, but we are fighters! Within the next few d...
Mar 23, 2020•6 min•Season 2Ep. 87
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources 5 Ways to NOT lose Restaurant sales to Coronavirus! Today I am sharing with you what we are doing for our restaurants to combat this tough season. --------------------------------------- Our Texting Agency is offering our texting services to Restaurants for FREE in this season.. Through April. Want us to send your database a mass text for FREE? Email us at: Team@MakingDoughShow.com We'...
Mar 19, 2020•13 min•Season 2Ep. 86
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In today's episode, we are featuring a query from a fellow pizzeria owner in Muizenberg, Cape Town, South Africa, Anthony. According to Anthony, he established the Oven Baked Pizzeria in 2015 as a way to create sustainable funding for a Non-Profit he started in 2014. As far as the restaurant is concerned, they are hitting break even each month. However, running the restaurant does take...
Mar 16, 2020•7 min•Season 2Ep. 85
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this special episode of Making Dough Show, we are answering a question from one of our avid podcast listeners, Rich, a Restaurant FOH Manager from Asheville, North Carolina. Rich's query is about how to reduce mistakes when it comes to order-taking. We all know that in the restaurant business, order accuracy is very critical. Inaccurate order can cause problems in restaurants. Order...
Mar 09, 2020•27 min•Season 2Ep. 84
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources One of the main problems that torture the restaurant industry over the years is its high turnover rate. A lot of people in this business are not here for the long-term. It is a hard reality that every restaurant owner has to face. In this special episode of the Making Dough Show, we are thrilled to have Jordan Boesch, the Founder, and CEO of 7shifts, as he shared his insights on how we...
Mar 02, 2020•27 min•Season 2Ep. 83
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources February is almost over, and we are fast approaching the end of the first quarter of 2020! So in this episode, we are going to talk about March marketing and your gameplan. If you are thinking that you can grow your sales month after month, without a concrete plan, that's going to be a pipe dream! We got to be maximizing every opportunity to dominate our communities where we are locate...
Feb 25, 2020•19 min•Season 2Ep. 82
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources When the cat's away, the mice will play. Sometimes, it happens when people will do as they please in the absence of their supervisor or manager, especially in neglecting or breaking the rules. As a restaurant owner or manager, did this ever happen to your operations? Do you notice a shift in your operations or standards, whether you are there or not there? How about the performance of ...
Feb 17, 2020•2 min•Season 2Ep. 81
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources What is the best productivity advice you can give to a fellow business owner? Today I have an absurd practical tip for you in increasing the productivity of your team. We all know that in the restaurant business, efficiency is very crucial. To ensure that we don't waste time and deliver our desired results, we have this one rule in our company that may apply to your team as well: Never...
Feb 13, 2020•2 min•Season 2Ep. 80
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How to walk purposefully? A few days ago, our front of the house manager was talking to me about our team. She said, "Did you know that we need to teach our people how to walk purposefully?" Puzzled, I asked her what she meant by that. I got blown away with her answer. She stated that we must train our people on how to walk purposefully -that is to walk with urgency, walking with an aw...
Feb 10, 2020•2 min•Season 2Ep. 79
Today, we are talking about one of the greatest sins in customer service. And that is complaining about your customers. Have you ever caught yourself complaining about your customers in front of your people? If you are the owner or the manager, or you are in a leadership position, it's a huge NO-NO! No matter how demanding a customer can be, we should NEVER complain babout them. It has nothing to do with the customers, but what you do with the culture of your company. It's about the practices of...
Feb 06, 2020•3 min•Season 2Ep. 78
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Working in the restaurant business can be very tough. The hours can be long and dull because the operation can be remarkably busy or too slow. It's exhausting. As restaurant owners, what can we do to overcome the stress and make things easier for us in managing our business? Apply the 80/20 rule. Here's my question for you: What is 20% of the different aspects of the restaurant busines...
Feb 03, 2020•2 min•Season 2Ep. 77
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Our people are the greatest asset of our company. That's why it is imperative to create effective retention strategies that will keep our staff in our restaurant. In today's episode, we are sharing with you, our best strategy to make our people stay with us - hosting weekly meetings with our team. As a business owner, you must realize that the performance of your people at work can be ...
Jan 30, 2020•6 min•Season 2Ep. 76
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Watch how our very own Hengam Stanfield shared her knowledge and expertise in this exclusive interview by Shane Riggs, Restaurant Owner-Entrepreneur, and the CEO & Co-Founder of Brightside Consulting & Restaurants Secret Weapon. As restaurant owners, Hengam, and her husband Matthew believes that every restaurateur should own a profitable restaurant that does not own them. Five ...
Jan 27, 2020•17 min•Season 2Ep. 75
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Adding menu offerings, hosting new events, changing decor... so many things you're trying to plan for your restaurant, two questions in your mind... will it work, or will it flop? All that matters is understanding what our customers want and give it to them. That's what success in this business is all about. So you are probably wondering how you would know what your customer's desires ...
Jan 23, 2020•3 min•Season 2Ep. 74
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources SPEED and ACCURACY. Why am I, as a restaurant owner, obsessed with these two words? It's solely because our customers are obsessed with their time. No matter how great or delicious your food is, it will ruin the customer's experience if it's served late and inaccurate. If you know something that matters to your customers, that should matter to you and to the whole team. You and I need ...
Jan 21, 2020•2 min•Season 2Ep. 73
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Restaurant owners, can you define exceptional service? Do your managers and the whole team understand what it takes to have it? You must ask specific questions to your managers or team members and even your servers to ensure they know what distinguishes an extraordinary service: -What is their favorite restaurant where they had the best experience? -What was unique about that experienc...
Jan 16, 2020•4 min•Season 2Ep. 72
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Every success has a story of hard work, perseverance, and determination. Today I am sharing with you the three top secrets to our restaurant's sales growth. But before that, let's take a look back at our humble beginnings. Five years ago, my husband and I quit our job as engineers. We moved from New Mexico to San Antonio, Texas, in pursuit of an American Dream! We wanted to be in busin...
Jan 12, 2020•24 min•Season 2Ep. 71
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Instagram is a free app that is perfect for restaurants since it is a visual platform. It has around 1 billion active users worldwide. However, there are some challenges when it comes to using Instagram for restaurants: Making time for content creation - it's a content monster! It takes time to create content, and there's never enough content. Every day, you need to produce new things ...
Jan 06, 2020•14 min•Season 2Ep. 70
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Happy 2020! I am excited to share with you the 2020 Restaurant Marketing Plan that will help you grow your sales for this year. Hopefully, this will also bring you thousands of dollars, not only in 2020 but in the next coming years. In this show, I will walk you through the process of creating a Restaurant Marketing Plan for the year 2020. Here are the things you need to do in construc...
Jan 01, 2020•43 min•Season 2Ep. 69
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this show, we will acknowledge an inquiry that most people ask me. But specifically, here's a question of Jonathan from Ohio: “How can text message marketing help us grow our restaurant sales?" There are three ways to grow sales in any business: Acquire new customers Increase our repeat business Increase our average ticket In this show, we will dig into details on how Text Message M...
Dec 24, 2019•9 min•Season 1Ep. 68
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode, we are giving tips, factors, and variables to consider in offering a breakfast menu to help Jackie decide. Sadly, in the restaurant business, nothing is black and white. Everything is gray. It depends on a lot of different factors that are involved. So we are going over the three phases that you need to consider and go through to determine whether it is a good idea to ...
Dec 17, 2019•27 min•Season 1Ep. 67
FREE Guide: The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources RESOURCES Social Media for Restaurants in 2019 https://youtu.be/a3iUDVf8dp0 Why should you continue to post on social media despite the low reach? https://anchor.fm/makingdoughshow/epi... Who uses text message marketing in 2019?https://www.youtube.com/watch?v=hTM05... We all know that our customers are indeed on various social media platforms. People spend hours on Facebook...
Dec 10, 2019•9 min•Season 1Ep. 66
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Do you want to have the best year yet in your business in 2020? If so, the time to plan, strategize, and come up with a game plan is this month. In this episode, we are talking about three things you should consider in preparing for your next year's business calendar. So you must spend time and think about it this month. 2020 is the best year yet in every single aspect of your restaura...
Dec 02, 2019•26 min•Season 1Ep. 65
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How to be a leader in the community as a restaurant owner or a restaurant professional? A leader is a person who leads or commands a group, organization, or country. It could be a president or an owner of a restaurant. At the end of the day, you and I are leading our organizations. We're leading our team. It does not matter what size of a company you have, 1 or 2 members, 50 or 100, yo...
Nov 25, 2019•15 min•Season 1Ep. 64
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Are you thinking about what kind of text messages you should send your customers? Let us help you! Now that you have a database of your customer's phone numbers, for sure, you are wondering what to text them. In this show, you will learn the two main categories of text message that businesses send their customers: 1. Exclusive offers 2. Reminders We will also give you some tips on how ...
Nov 12, 2019•4 min•Season 1Ep. 63
Subscribe to not miss a show! The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources ------------------------------------------------ Your restaurant sales are not growing fast enough. When you look at the sales data month to month and week to week, you realized that it is somewhat giving you a flat line. Now, you are wondering what to do about it? In today's show, let me share with you 7 tips on how to GROW your restaurant profits at the ...
Nov 06, 2019•23 min•Season 1Ep. 62
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Working at a restaurant is meaningless! Let's face it, that's the hard truth. We work long hours preparing the food for our customers. Like we spend days making the dough, we shred cheese, slice vegetables, roast meat, etc. Whatever you serve in your restaurant, you put days of work to get that ready. We do something that when a customer orders, hopefully within 25-20 minutes, we can p...
Oct 26, 2019•21 min•Season 1Ep. 61
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode i share with you my Halloween Marketing checklist! It's one of THE busiest dinner shifts of the year for our restaurant and I am hoping for you too! Download the checklist, implement and make some dough: https://www.makingdoughshow.com/resources // WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering. The...
Oct 23, 2019•24 min•Season 1Ep. 60
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Do you think Chick-fil-A and McDonald's are known as two of the most family-friendly restaurants for no reason? Definitely no, there must be a tremendous amount of strategy behind everything they have done in their restaurants in many different aspects to be family-friendly. For small businesses like us, we can absolutely take simple steps on our own to make our restaurants more family...
Oct 18, 2019•10 min•Season 1Ep. 59
>> The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources >> FREE GUIDE: Papa John's Text Message Strategy Revealed https://www.makingdoughshow.com/resources SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. 7 Elements of Papa John’s successful Text Message Marketing: Football season, valentine's, Pi Day and more sample texts you can model How does text ...
Oct 10, 2019•14 min•Season 1Ep. 58
