The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Click here to learn more about FobeSoft: https://www.fobesoft.com/#/ If you are a restaurateur and thinking of ways to boost your profits, read on and learn some practical ideas that you can apply for your company immediately and get better results within a few weeks! Making Dough Show had a wonderful time to be in touch with one of the country's top leaders in the restaurant and hospi...
Oct 07, 2019•26 min•Season 1Ep. 57
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode, we are going to answer an inquiry from a fellow restaurant owner all the way from Santiago, Chile, his name is Jean Marc who owns a small Italian restaurant located in a business area in Chile's capital city. Jean Marc's question is: "We work only weekdays from 8 am to 7 pm mainly with office people around. It would be great to have some tips to increase sales focus on...
Sep 30, 2019•20 min•Season 1Ep. 56
Links and Resources: The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources FREE Comment Card Template: https://docs.google.com/document/d/11O8PksnndJlJUh8TyP697oiKrNhdz_ZAqihbn2da-yw/edit?usp=sharing Click on the link below to learn more about Bloom Intelligence: https://www.bloomintelligence.com/restaurant-marketing/restaurant-comment-cards/ What are the benefits of surveying customers immediately after their visit? A lot of times, as re...
Sep 23, 2019•26 min•Season 1Ep. 55
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources People quit continually, this is a sad reality in the restaurant industry that we need to battle every day as restaurant owners and managers. We need to have a retention strategy in place to keep our employees in our company, especially the good ones. First, we need to understand why people actually leave their jobs. There are 6 main reasons why restaurant workers abandon their posts: ...
Sep 17, 2019•42 min•Season 1Ep. 53
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How do you handle donations and sponsorship requests for your restaurant? If you've been in the restaurant business for more than a week, you already know that some people are walking in, sending emails or calling to ask for donations or sponsorship, and we can't blame them for that. They are nonprofit organizations supporting a league team or educational institutions, etc., and they n...
Sep 12, 2019•11 min•Season 1Ep. 54
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Why do employees quit in the restaurant industry? If you have been in this business for more than a day, you know that this is one of the toughest issues that we deal with and you already knew the problem at hand, it takes a long time to get somebody up to speed. We don't have enough people, especially in this field where applicants are not necessarily of good quality, and sooner or la...
Sep 05, 2019•41 min•Season 1Ep. 52
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Is the majority of people know your restaurant in your city or town? If your answer is yes, that's great! But if not, you might be a victim of the greatest enemy every restaurant owner in this business could ever have, OBSCURITY! In this show, you will learn about a creative marketing concept that is easy and affordable and only requires a little bit of creativity and hustle to make it...
Aug 29, 2019•9 min•Season 1Ep. 51
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Why is it important to conduct a Location Analysis for your restaurant? Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant location analysis now! In this show, we are giving you 13 factors to consider before you choose a location for yo...
Aug 20, 2019•37 min•Season 1Ep. 50
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources // Need help with your restaurant marketing strategy? Let’s chat. Email us at: MakingDoughShow@gmail.com 3 ways to provide GREAT Restaurants Customer Service | Restaurant Marketing We all know “good customer service” can make or break our restaurant. No matter how good our food is, if the service is inconsistent and all in all poor we gradually go out of business. But in order to provi...
Aug 19, 2019•30 min•Season 1Ep. 49
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Minimum 2 Digit Sales Growth: 10% Sales growth MIN 10% sales growth from July 2018 to July 2019 EXAMPLE: July 2018 sales was $100,000, then, July 2019 would be a minimum of $110,000 $10,000 a month / 30 = $333 day increase $333 / $22 avg ticket = 15 more tickets a day! // WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineer...
Aug 12, 2019•13 min•Season 1Ep. 48
Who uses text message marketing in 2019 Last Show we talked about the best ways to keep in touch with your customers and increase your repeat business Text Message marketing in 2019 has 97% open rate and is a very cost effective way to stay in touch with your customers. Today, let’s talk about WHO uses text message marketing in 2019 Text the word "DEALS" to the phone number 47272 Papa John’s, Subway, Domino’s, Little Caesars, Taco Bell, Cold Stone, Steak 'n Shake, Applebee's, Burger King, Chipot...
Aug 08, 2019•9 min•Season 1Ep. 47
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Last 3 shows we’ve talked about: The math behind upselling 5 Reasons why your people are not consistently upselling The EASIEST upsell! TODAY, we are talking about the biggest and the most common MISTAKE our servers make when it comes to upselling! Why this matters? The biggest mistake our servers make is the way they ask the upselling question! Binary answer question = “yes or no answ...
Aug 05, 2019•10 min•Season 1Ep. 46
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources 2 Main enemies of our restaurant: // I don’t know you // I forgot about you - We constantly want to get new customers and to be known! - That’s not enough! - We need tactiques to be ON TOP OF THEIR mind. - The 4 classic ways to do that are: Email marketing Text marketing Organic Social media posts Mailer The best ways: text message marketing, and email marketing! Keys: - Consistency: w...
Aug 01, 2019•19 min•Season 1Ep. 45
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In the last couple shows we’ve been talking about UPSELLING and making some dough! We talked about: The math behind upselling 5 Reasons why your people are not consistently upselling (links in the show notes) Today, we are talking about the EASIEST upsell! It would require minimal training Minimal script 8 out of 10 customers say yes to! The easiest upsell is the 2ND Drink! Upselling t...
Jul 29, 2019•12 min•Season 1Ep. 44
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In today’s show we are talking about 5 Ways to REDUCE your ticket times and exceed your customers expectation. How a restaurant got a 1 star review because the restaurant employees had ice cream! Create standards Communicate standards Training according to standard, give raises according to the standard. Track it: create a VCB (visual control board) Provide tactical training Reduce dis...
Jul 22, 2019•14 min•Season 1Ep. 33
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Last episode we talked about THE math behind upselling and how $1 per ticket can impact your sales + $52K or - $52K DOUGH MAKING Homework of the day: Ask your servers which one these 5 reasons is why they EACH don’t consistently upsell. Talk about it! And talk about HOW WE ARE GOING to fix this as a team since we all understand it’s a WIN WIN WIN Got questions? Anyway we can help you w...
Jul 22, 2019•22 min•Season 1Ep. 43
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Episode 35 - how to increase prices without losing customers: https://www.youtube.com/watch?v=s41n5KsNGk8&t=45s Do your servers fully understand the impact of upselling? Have THEY done the math? Have YOU done the math to calculate the opportunity at hand if you simply increase your AVG ticket by 1 dollar? Today we are chatting about the real impact of upselling! DOUGH MAKING PLAN: ...
Jul 19, 2019•13 min•Season 1Ep. 42
Our greatest enemy in the restaurant business is OBSCURITY and social media can be the cure. But, if you are continuing to use social media in 2019 like it’s 2017 then you are not maximizing this powerful tool and most likely losing a lot of money and getting frustrated. Today we are talking about How social media has changed in the last few years. I’ll share 3 things that used to work but no longer works in 2019 so you can see if you are using the platform not effectively. We’ll talk about 7 th...
Jul 10, 2019•26 min•Season 1Ep. 41
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Do you have a disaster plan in place when the disaster hits your restaurant? Today I share with you our little disaster experience this week! I also share with you 5 steps to come up with your own Disaster Plan. 1- Have a sequence of critical equipment and services you need to function. The non negotiables. 2- Have a list of service companies, their contact information and phone number...
Jul 08, 2019•19 min•Season 1Ep. 40
How to Open a Restaurant with no money? Maybe you feel stuck working at a restaurant for years and you are researching online ways to open a restaurant with no money which is a question I received from Joseph. Joseph sent us a message on our website. You can do the same, go to our website MakingDoughShow.com, scroll down and submit your question and I’ll be happy to cover it in a future show. Joseph is passionate about cooking and he asked me how he can open a restaurant with no money. Let’s tal...
Jun 26, 2019•19 min•Season 1Ep. 39
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In today's show I take you behind the scene of the numbers we track on a daily and weekly basis to ensure week after week we are on track to hit our monthly sales goals. Running Your Restaurant by the Numbers is key and it must be managed on a weekly basis. // Need help with your restaurants marketing strategy? Let’s chat. Email us at: MakingDoughShow@gmail.com // LET'S CONNECT: SUBSCR...
Jun 17, 2019•37 min•Season 1Ep. 38
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources We are chatting about 5 Small Town Restaurant Marketing Ideas. Be KNOWN: Your mission is for every 6000 people to KNOW you, taste your food. Give them reasons to love you HOW TO RAISE PRICES WITHOUT LOSING CUSTOMERS: https://www.youtube.com/watch?v=s41n5... 5 Small Town Restaurant Marketing Ideas: Partnering with the local schools Are you taking samples to businesses to 3 to 5 mile rad...
Jun 13, 2019•19 min•Season 1Ep. 37
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How to Run a Successful Coupon Marketing Campaign? First we need to consider the pros and cons or coupons. Also, the season your restaurant is in. Your current customers and their expectation as well as your competition! The correct way of viewing coupons is NOT to grow sales for an evening but rather, it's more about gaining new customers for life! Type of Coupons: Flat-Rate Coupons P...
May 29, 2019•37 min•Season 1Ep. 36
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Is it time increase your prices again? Today I am sharing with you how we are increasing our prices yet again right before June and the summer season. 6 ways to increase the Perceived Value of your food A step by step process to follow to assess is you should increase your prices and how to go about it And of course, all the logistics to consider You servers don’t want to be confronted...
May 23, 2019•30 min•Season 1Ep. 35
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Today, we are talking about how to keep your team focused and on task throughout the shift. I share with you what works for us and would love to hear your thoughts! Send us an email to MakingDoughShow@gmail.com Subscribe so you don't miss a show! For Restaurant Marketing and Management resources check our website: www.MakingDoughShow.com...
May 01, 2019•8 min•Season 1Ep. 32
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Great marketing can put your restaurant out of business. Marketing is simply getting more exposure for your restaurant. If you don’t have the foundation and the basics down, then, you are simply getting more eye ball on your weaknesses! Operation and Marketing is the great Tango dance As you market your restaurant and sales grows, so will operational challenges. You’ll need to order mo...
Apr 15, 2019•7 min•Season 1Ep. 29
In today's show: We talk about how we had to throw away all food on the Make line because of a stupid closing mistake. I answer Debra’s question and give her 3 unique marketing ideas she can implement THIS week - all 3 are almost free and effective! You can also implement them this week. Outrageous review of the week: How Gregory got a 1 star review because he did his best to go above and beyond for a customer. The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.mak...
Apr 09, 2019•12 min•Season 1Ep. 28
Restaurant Marketing Tip: Today we talk about how you can build such relationships with your customers that they feel guilty going to your competitors! Bigger chains billions of dollars in marketing budget, but miss this important point. We share with you how you can build your reputation beyond Yelp! Our philosophy has always been Relationship > Transaction and today we share 5 top tips on how we've build long term friendships and relationships with our customers. // LET'S CONNECT: SUBSCRIBE...
Apr 03, 2019•15 min•Season 1Ep. 27
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Thanks for tuning in. SUBSCRIBE to Making Dough Show so we can stay in touch. Today we are talking about your restaurants online ordering. 3 reasons you must work on benefits of your online ordering, and 8 ways you can increase your online ordering. More than 20% of our restaurants sales is from online ordering and we actively continue to grow this rate....
Apr 02, 2019•10 min•Season 1Ep. 26
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources // WHO: Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. // Need help with your restaurants marketing strategy? Let’s chat. Emai...
Mar 20, 2019•6 min•Season 1Ep. 24
