73 - Customer Obsession

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SPEED and ACCURACY.   

Why am I, as a restaurant owner, obsessed with these two words?  

It's solely because our customers are obsessed with their time. No matter how great or delicious your food is, it will ruin the customer's experience if it's served late and inaccurate.   

If you know something that matters to your customers, that should matter to you and to the whole team. 

You and I need to be obsessed with things that matter to the customers, and let go of the stuff that doesn't really matter to them. That should be our focus.   

So the question I have for you is, are you aware of the things that matter to your customers? What are the three things that make or break their experience in your establishment? Do your managers and the rest of the team know about that?