Lift Free And Diet Hard with Andrew Coates - podcast cover

Lift Free And Diet Hard with Andrew Coates

Andrew Coatesandrewcoatesfitness.com
The Lift Free and Diet Hard Podcast dives deep into the science and practice of living a strong, healthy, and intentional life. Hosted by Andrew Coates, the show brings together inspiring guests to share insights, stories, and practical advice that empower listeners to build confidence, make informed choices, and stay resilient in their fitness and wellness journeys. Every episode encourages thoughtful exploration of what it means to lift free, diet hard, and live fully.
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Episodes

EP 18 Marci Nevin: If You're Speaking To Everyone You're Speaking To No One

Marci Nevin drops in to chat about the pros and cons of specializing in coaching women and some of the limiting beliefs we deal with when struggling to continually share engaging content. . She highlights the problems with tying nutrition to your identity and the challenge of navigating clients with patterns of disordered eating. Marci also breaks down the unseen headaches and effort involved with managing and engaging with a large social media following. We talk about what coaches don't realize...

Dec 01, 20201 hr 15 min

EP 17 Pete Dupuis: The Practice

Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content creation, and from years of running one of the most successful fitness industry brands. We talk about his approach to social media and its pros and cons for your career and life. Pete will share with you why he takes a long view with everything he does, giving with no specific dema...

Nov 24, 202057 min

EP 16 Luka Hocevar: Learn, Apply, Reflect, Course Correct

Luka Hocevar unloads his thoughts on coaching and career. We discuss the process it takes across a long career to create a compounding effect on long term results. It doesn't come quickly or easily, but if you plan and practice patience, the process will get you results. Luka notes the importance of regularly reflecting and course correcting so you don't end up off course in your work. Luka talks about his work ethic and the balance with making time for the important relationships in his life. H...

Nov 17, 20201 hr 12 min

EP 15 Mike Doehla: We Sell Better Lives

My good friend and founder of Stronger U, Mike Doehla is back to talk about how he wants to see his customers and his coaches thrive in life, fitness, and business. Mike not only created and built a great company, he shares a ton of free advice for career and business success, despite not offering a paid service in that area. We talk about why we do this. Mike also shares the benefits of being a coach under a brand that takes care of the marketing and finding the clients, letting coaches do the ...

Nov 10, 20201 hr

EP 14 Dr. Derek Wilcox: Being More Formidable In Life

Derek Wilcox, PhD of Sports Physiology and Performance and coach with Renaissance Periodization joins me to chat about where he put his energy and focus this year and how his competitive powerlifting and education unfolded and intertwined with his career as a coach. We talk about some of his pet peeves in the common messages in the fitness industry and how to reframe nervousness into positive excitement when competing or just stepping into a gym for the first time. Derek seeks to give people the...

Nov 03, 202055 min

EP 13 Susan Niebergall: Relationships: The Difference Maker

Please welcome back Susan Niebergall to the podcast. Susan is inspirational and educational in the fitness and nutrition space. Susan reveals she has a book in the works, shares her love for my client Larry(often featured on my IG), along with her various thoughts and philosophies toward our world. She shares thoughts on content creation and putting yourself out there, the value of relationships in her success and the importance for any fitness career, and imposter syndrome a recurring and popul...

Oct 27, 20201 hr 12 min

EP 12 Chad Hargrove: How To Grow Beyond This

Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you get from social media, the dopamine driven compulsion of having a large following, and changes to instagram. He also explains his adoption and potential within TikTok. This is the career horizon episode you don't want to miss.

Oct 20, 20201 hr

EP 11 Lee Boyce: Diversify Your Approach

My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness industry is better than you might think and how the stability of secure salaried jobs is more of an illusion than you believe. Lee shares why he values instagram and various thoughts about building a following.

Oct 13, 202059 min

EP 10 Dr Jordan Shallow: Get Out Of Your Own Way

Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins training under legendary powerlifter Dan Green, our perspective on imposter syndrome, and Jordan’s attitude toward fitness influencers who don’t share great information.

Oct 06, 20201 hr

EP 9 Matty Fusaro: You're Not Putting Out Content For People Who Don't Like You

Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry. Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We discuss starting a podcast and I push Matty to start one, and how you should approach the pressure to be on all platforms. We dive into a lot of idea...

Sep 29, 20201 hr 24 min

EP 8 Dr. Sam Spinelli: Guard Your Time and Choose Your Attitude

Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also hammer on the value of your time and guarding it against people who rob you of it and your mental energy. We finish off with a big discussion on how ...

Sep 22, 20201 hr 3 min

EP 7 Tony Gentilcore: Fundamentals Never Go Out Of Style

Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, why he's so focused on teaching the fundamentals instead of a creative and curated social media brand, and the importance of building rapport and personal relationships. We also delve into how his speaking engagements began and how this launched into the brand that is today Tony Ge...

Sep 15, 20201 hr 17 min

EP 6 Gareth Sapstead: What Can You Do For Someone Else?

My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" instead of approaching people with what they can do for you. Gareth shares how to get started in writing, expanding your trainer toolbox, where his creative ideas come from, understanding body dysmorphia, and variety vs consistency in programming. We also discuss the pros and cons of s...

Sep 08, 20201 hr 27 min

EP 5 Jordan Syatt: Career and Life Endgame

Where does Jordan Syatt want to take his career and life going forward? Gain some insight as he shares how life changed starting a serious relationship. He shares his upcoming plans, plus we discuss: Should you be looking to leave the fitness industry now, what type of content should you be focused on, are industry leaders annoyed if you share and tag their work, resources to be a better writer, and more.

Sep 01, 20201 hr 5 min

EP 4 Matthew Ibrahim: Getting To The Top Of The Mountain

Matthew Ibrahim is a breakout emerging star of the fitness industry and prolific content creator and educator. He joins me for an engaging discussion about training philosophy, active listening, communication skills, creating behaviour change, and how he approaches his career and media. Matthew explains how he approaches everything as a problem solver. This entire episode is a showcase of Matthew's skill in engaging and communicating.

Aug 25, 20201 hr 20 min

EP 3 Jonathan Goodman: 4 Pillars: Family, Health/Fitness, Sleep, Business

Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking care of yourself first before you’re able to support others around you. Jonathan breaks down the 4 important aspects of his professional and personal life and how you can’t make great progress in all 4 simultaneously. We also explore why fit pros don’t want business advice and how...

Aug 18, 202045 min

EP 2 Mike Israetel: Success in RP Company Culture and Social Media

Welcome to Episode #2 of the rebranded Lift Free and Diet Hard Podcast with host Andrew Coates. Dr. Mike Israetel joins to share how Renaissance Periodization developed a successful brand and culture. We discuss RP and Mike’s individual approaches to social media engagement, should trainers touch politics on their media, and pitfalls of isolated research like the now famous, dubious, and possibly fraudulent squats vs hip thrusts study.

Aug 11, 202055 min

EP 1 Sohee Lee: Content Consistency and Saying No

Welcome to the 1st episode of the revamped podcast. After 150 episodes of The Fitness Devil Podcast, life and work are taking Dean onto other project focus, leaving Andrew Coates to host The Lift Free And Diet Hard Podcast solo. Sohee Lee jump starts the rebrand with a discussion about her recent life travelling with boyfriend Ben, a shift in her social media and experiencing new engagement, the value in consistency within your content creation, scaling to educate a larger audience, building a t...

Aug 04, 20201 hr 7 min
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