Let me give it to you straight. Last year was a doozy in the online marketing world, and quite simply? Things got harder. Like, WAY harder. Times have changed. The world has changed. And no longer can we rely on the same old marketing rhetoric and “basic bitch” tips and strategies being peddled all over Instagram to build profitable, sustainable businesses for the long term with impact. So the question is — will you level up, and by doing so become one of the few businesses WILLING to stand out?...
Apr 04, 2022•28 min•Season 4Ep. 137
I bet you've heard some of these things: “You don’t own your social media platforms!” “Build a list of email subscribers!” “You need a lead magnet to grow your list!” “Email is the highest converting platform for sales!!!” I have, because it seems that every online marketer out there says them! And let me say, it IS sage advice, but it begs the question — how on EARTH does one turn a measly email subscriber into a real, paying client, customer or student?! Like, HOW DOES THAT EVEN HAPPEN, ONLINE...
Apr 03, 2022•30 min•Season 4Ep. 136
You know you should be growing your email list. Maybe you already have a random freebie collecting dust somewhere on your digital shelves. But actually taking it seriously? Well, it feels overwhelming, there's a million other things to do and if you're honest - it currently sits at about #1,031 on your priority list of business to dos. What if I told you that the RIGHT lead magnet is the gateway to more leads, sales and money in the bank? Because it is, and it doesn't have to be hard. The secret...
Mar 28, 2022•40 min•Season 4Ep. 135
Want to know how Nicki and Vicci made $120k in less than 7 days with an "industry first" course idea? From a Wildly Successful nature play business to a digital course teaching others how to create their OWN Wild Play business, Nicki and Vicci had a truly life and business changing first launch inside of our flagship program Launchpad last year, and they are now positively impacting not only the trajectory of their own business, but their family and all of the students they now serve in their fl...
Mar 21, 2022•50 min•Season 4Ep. 134
Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS update. And yet, the more things changes.. the more, it seems, they stay the same. In today's podcast episode, I talk to Laura Higgins at Lala Social Club all about why organic content in 2022 is more important than ever, and how to make it work for you -- even if you're strapped for time, have no idea where to start and the idea of spending 5+ hour...
Mar 14, 2022•52 min•Season 4Ep. 133
Wondering what a first time course launch looks like -- the good, the bad and the nerve-wracking? In today's podcast episode, Lexie breaks down her very first webinar launch inside of our Launchpad program. She had been thinking about creating a digital course for two years, but had put it off because it felt like Mount Everest 🏔 In her time in Launchpad, she has validated her flagship course, Confident and Clear, and has had a five figure launch helping other women suffering with acne. Lexie i...
Mar 07, 2022•48 min•Season 4Ep. 132
I was going to call this "How to beat the Instagram algorithm in 2022?", because I knew it would go viral. Give the people what they want, as they say. But, here's what I REALLY believe to be true. If you want to beat the algorithm in 2022, you're doing it wrong. Seriously. Eff the algorithm. As business owners and course creators, here's what to do in 2022 on Instagram to sell more stuff. Because, that's what we're really on Instagram for... right?! Let's not forget that. So, here's my 2022 str...
Jan 17, 2022•25 min•Season 4Ep. 131
The ingredients required to be a successful course creator involve a happy marriage of three things - strategy, mindset and action. In today's podcast episode, we explore how our Launchpad client Katie Hokin used each of these three key ingredients to quite literally manifest $50,000 in course sales in 6 months - with a tiny audience, a newborn, a toddler and a brand new business to boot. Katie Hokin is a Mindset and Marketing Coach. She works with Consultants, Creative and Coaches teaching them...
Jan 10, 2022•57 min•Season 4Ep. 130
I'm not sure 2021 has been the year everyone hoped it would be. In the wake of the C-Word in 2020, many of us were hoping for a calmer 2021, perhaps a sense of things "getting back to normal". Oh, how NOT normal 2021 has turned out to be. On a personal note, 2021 has been a year of work. The set up and scale of my group coaching program Launchpad has been a full time job since its foundation round in December 2021. It hasn't been an 'easy' year, but I'm not sure that the process of creating some...
Dec 21, 2021•39 min•Season 3Ep. 129
WARNING: Instagram is a fab tool, but there are also plenty of tools on Instagram using it to try to be fab (I was pretty proud of this lame quote 🤣) In today's podcast episode, we are discussing the decision making parameters I use when deciding which coaches, suppliers and service providers to engage in my business. Overall? Be careful; not everyone is who and what they seem. Do your research, and don't always judge a coach or supplier by their Insta-worthy cover. Full show notes for all epis...
Dec 06, 2021•28 min•Season 3Ep. 128
Creating a digital course for travel agents in the middle of a pandemic which left the entire industry on its knees is NOT exactly the 'ideal' circumstances in which to start a business, and yet it is exactly what Steph successfully did in 2021 (and with a tiny audience and email list to boot!) In today's podcast episode, Steph and I talk about: The challenges Steph faced attempting to create a digital course in tough industry circumstances and how she shifted her mindset to navigate them skilfu...
Nov 29, 2021•57 min•Season 3Ep. 127
Newsflash! Trying to "funnel" hack or duct tape random strategies you see other "successful" course creators implementing online is NOT a course creation strategy ;) Just ask Leanne Hughes, an international facilitator, trusted advisor and speaker who loves helping consultants book out five more workshops, for every workshop they deliver. In this podcast episode, we discuss how Leanne has helped more than 50+ new facilitators on their journey to get booked out this year through her very first fl...
Nov 22, 2021•45 min•Season 3Ep. 126
Wondering how you can get PAID to create your online course, without all of the "stuff" that comes along with a big, complicated live launch? That's exactly what our Launchpad client, Alyce, did to validate her copywriting course Bossy. Copy College (and banked $10k in the process!). Even better, she did it all in less than 24 hours - not a bad day at the office! In today's podcast episode, we chat to Alyce - who also happens to be the Director + Head Writer of Bossy. Copywriting - about her onl...
Nov 15, 2021•1 hr 5 min•Season 3Ep. 125
Curious how endo dietician Christie went from 0 to $35k in course sales in her brand new digital course business in less than six months - without a big audience, complicated funnels or multiple launches? In this podcast episode, we cover: The catalyst for Christie deciding to scale back her 1:1 work and build a digital product; Her reservations around delivering a valuable transformation that DIDN'T require more of her time; How she made $20k to validate her course WITHOUT launching; How she ha...
Nov 08, 2021•55 min
❌ Unpopular Opinion: Not EVERYONE is cut out to be a course creator (despite what the online gurus might tell you). In my experience, there are a number of attributes that define whether you're cut out for online courses, or whether you might be better suited to being a service provider. In this podcast episode, we break down five top attributes required to be a successful course creator. Full show notes for this episode can be found at https://thecoursecartel.com/123 --------- Want more? Here’s...
Nov 01, 2021•23 min•Season 3Ep. 123
Online course math is simple. But, of course, we’re human and so we lovvvve to overcomplicate it. The quickest way to know if your online course promo was successful is THIS: Drive at least 100 people to your offer page (200 - 300 is better). For every 100 eyeballs, aim for 1 - 5 sales. It's that simple, and that hard! In this episode, we break down how to reverse engineer your online course success with simple math. Full show notes for this episode can be found at https://thecoursecartel.com/12...
Oct 25, 2021•25 min•Season 3Ep. 122
In this throwback episode, I share how I swapped clients for courses. ------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to ...
Jun 23, 2021•37 min•Season 3Ep. 121
This is our final day of our five day series of free Course Creation Classes. --------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online bu...
Jun 18, 2021•26 min•Season 3Ep. 120
Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe fo...
Jun 17, 2021•26 min•Season 3Ep. 119
Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe fo...
Jun 16, 2021•30 min•Season 3Ep. 118
Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe fo...
Jun 15, 2021•32 min•Season 3Ep. 117
Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe fo...
Jun 14, 2021•36 min•Season 3Ep. 116
"I want to create an online course because I want passive income". Have you heard that? Or, have you heard the online gurus telling that this is the ultimate end game on an online course? Because, I have. Our group coaching program, Launchpad, teaches people how to create, launch and scale an online course - or improve and scale one they already have. It's a 12 month, high level group coaching program, and because we work closely with our clients we accept those we think we can help. And so, we ...
Jun 08, 2021•25 min•Season 3Ep. 115
"Grow your email list" - they say. Which is FINE, until you're trying to cobble together lead magnets, landing pages and an ads budget to do exactly that, only to find that your list grows by a couple of new subscribers a days (if you're lucky). If you have an online business, you already know that growing an email list is one of the MOST encouraged revenue-generating activities for your business. But if you're listening to this episode, you likely ALSO know that it ain't exactly a walk in the p...
Jun 02, 2021•1 hr 7 min•Season 3Ep. 115
If you've ever launched an online course in the past, you'll be familiar with the launch rollercoaster. And if not, let me give you the cliff notes because trust me, if creating and launching an online course is on your radar at ALL it's better to be armed with insights into what is to come - and NO-ONE is immune. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifes...
May 25, 2021•25 min•Season 3Ep. 114
Curious how Dee was paid - the tune of $10,000 - to create her online course (without webinars, launching or funnels?) Dee is the owner of Her Soulful Success, and in just a couple of months in our Launchpad program used our Foundation Student Fill Up Formula to do just that. Her Online Boss Builder flagship course teaches service providers how to scale to $100k in their first year of business. In this episode, we break down her decision to add an online course to her coaching business, the proc...
May 18, 2021•53 min•Season 3Ep. 113
“How should I price my online course?” “CHARGE YOUR WORTH”, they say. Ever heard this? I have, over and over and over. It’s problematic in most business situations (to say the least), but ESPECIALLY in the context of online courses. Let’s break down why ‘charging your worth’ is the WORST possible advice to follow when it comes to setting a price for your online course, and three things you should be considering instead. Full show notes for all episodes can be found at https://thecoursecartel.com...
May 16, 2021•19 min•Season 3Ep. 112
Which comes first – the chicken, or the egg? It’s an age-old conundrum, and I know it sure as hell baffled me for a good 20 years or so. All chickens hatch from eggs > All eggs are laid by chickens > and around and around it goes. The new age, 2021 equivalent of chicken and egg in the online course world, is this: Which comes first – the audience, or the course? Let’s dive on in. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’...
May 11, 2021•21 min•Season 3Ep. 111
Oh hey. It's me. Stevie. I’ve only been dark on social media, podcasts, and inside of your email inbox for the past four and a bit months.. but, HEY! I’m baaaaack. Pops up like nothing ever happened I was going to slide back into your eardrums with a tactical podcast on all things pricing strategy for online course, but, of course, that wouldn’t quite be addressing the BIG, FAT question clogging up my DM inbox of late – namely, “Where the %$#^ have you been, Steeeeevie?” – so let’s kick off that...
May 09, 2021•39 min•Season 3Ep. 110
Want to create a course, but have no idea how to take your ideas and know how and craft it into a KILLER course that you're really damn proud of, that sells like hotcakes AND that generates results for your students too? It all comes down to this ONE thing. IMPORTANT! I'm hosting an exclusive, invite only private training this coming Thursday, 3 December (AUS time) for people interested in working with me to: - Create an irresistible flagship online course; - Market it and sell it even if you're...
Dec 01, 2020•18 min•Season 2Ep. 109
