Lifestyle Business School - podcast cover

Lifestyle Business School

Stevie Dillon lifestylebusiness.school

Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)

Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!

Over one million downloads, subscribe and tune in to new episodes every week. 

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Episodes

*Expiring Episode* Choosing the Perfect Online Course Topic

The FIRST big question you might be asking if you've ever thought of creating and launching an online course is is like.. which TOPIC should I choose? If course creation has been on the cards for you for a while but fear, overwhelm and "which topic should I run with" has held you back til now, I'm breaking down EXACTLY how to choose a profitable online course topic both you and your students will love. If you're sick of swapping time for money, catering to the whims of multiple demanding clients...

Nov 30, 202032 minSeason 3Ep. 108

Launching v Evergreen Funnels: What is the Best Way to Sell My Online Course?

"What is the best way to sell my online course?" - says every aspiring course creator, ever. I've tried live launches, evergreen sales funnels, and everything in between, and I have a strong opinion. Want to know which method I recommend? Let's dive in! Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter...

Nov 23, 202023 minSeason 3Ep. 107

Three Years in Business [+ FREE PRIVATE TRAINING INVITE]

Happy birthday to me! Happy birthday to me! Happy birthday to Stevie Says Social! Happy birthday to me! A big three years old today. Out of the toddler years. Standing on my own two feet. And finding my way in the (big, bad, amazing) online marketing world. And, what a wild ride it's been. This year in particular brought a unique set of challenges as I juggled motherhood and business for the first time, and navigated a change of direction as my business, expertise and goals matured. In today's p...

Nov 16, 202031 minSeason 3Ep. 106

Do I Need a Big Audience to Launch an Online Course?

"Do I need a big audience to launch an online course?" This is hands down the most common question that service providers have been considering swapping clients for courses. And it's a valid one, especially if you're considering launching an online course with a tiny audience or non-existent email list (I mean, who has time to 'grow an audience' when you have a full roster of clients to contend with?) Here's my short answer: Yes, you need PEOPLE to sell your course to. But, is this the same as h...

Nov 09, 202019 minSeason 3Ep. 105

What Course Platform and Tech Do I Need to Create an Online Course?

Stuck spending late nights googling which course platform or tech you need to create an online course? If you're still 'thinking' about creating an online course but you haven't yet gotten started, my guess is that the answer is yes. Obsessing over online course tech and software is one of the biggest blocks that stop people from getting started. It's course-procrastination at its finest! Let me overcome this hurdle for you and break down the tech and software you need to create your online cour...

Nov 02, 202026 minSeason 3Ep. 104

Exactly How I Transitioned From Services to Digital Courses

"I don't have time..." - says everyone, always. We're all busy. Ten busy. Throw a business and kids into the mix and you can dial that baby up to eleven and beyond. But there's one thing I know for damn sure: doing the same thing over and over and expecting a different result isn't going to change that for you. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyl...

Oct 26, 202037 minSeason 3Ep. 103

Should I Create an Online Course, a Membership or an eBook?

If you've THOUGHT about launching a digital product, one of the first questions you would likely have had is WHAT to create - a course, a membership, or a smaller digital product like an eBook? I have experience in all three, and in today's podcast episode I am going to tell exactly which one I think you should focus on, and why. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowl...

Oct 23, 202026 minSeason 3Ep. 102

Lessons from an $87,000USD Online Course Launch

Ever wanted a sneak peek behind the scenes of a successful online course launch to see what REALLY happened? The good, the bad... and the "lessons and learnings" for next time? If so, this episode is for YOU. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subsc...

Oct 12, 202036 minSeason 3Ep. 101

Instagram Sales Secrets

Sooo.. how many sales did you make with Instagram last week? Awkward silence Crickets Clears throat and shifts awkwardly in seat Let me guess: Zero? Aaaaand... how much time did you spend on the platform scrolling, posting, all of the things? Maaaaybe more than you'd care to admit? If so, this episode is for YOU. We're covering my NEW four step process for making sales from Instagram, without spending all of your time posting. Things on the platform have changed in the last while, and I want to ...

Aug 10, 202020 minSeason 3Ep. 100

How to Build Your Audience From Scratch

"You need to build an audience of people to sell to!" - says every marketer, ever. "BUT HOW?!", I hear you cry. Building your audience - especially when you are just starting out - can feel overwhelming, frustratingly slow, and plain difficult to do. Whether you're just starting out or you're looking to build a larger audience, it's useful to remember that EVERYONE starts from scratch. You. Me. Gary Vee. Joe Rogan. EVERYONE. We all started with zero followers, zero email list, and zero customers...

Aug 03, 202024 minSeason 3Ep. 99

Steal This Instagram Stories Highlights Strategy (It's Epic)

Instagram Stories Highlights are one of the most overlooked, but super valuable, features of the Instagram platform. Your highlights feature front-and-centre on your profile when potential followers check you out, and so they are a valuable piece of Instagram real estate. Are you giving them the time and attention they deserve? In today's podcast episode, we are covering seven ways you can leverage Instagram Highlights in your business to extend the shelf life of your Instagram Stories, give new...

Jul 27, 202024 minSeason 3Ep. 98

Stop Listening to Podcasts! Do This Instead.

Put your hands up if you're a podcast junkie! I know I am. In fact, I can credit a hell of the lot of the knowledge I've gained over the past few years to my obsessive consumption of podcasts. As a way to grow your knowledge and expertise for free (without needing to spend four years completing a university degree), podcast is up there with the best. But! Your podcast consumption has a downside. It's called... drum roll, please... shiny object syndrome, and if left unchecked it can wreak some se...

Jul 01, 202022 minSeason 3Ep. 97

Instagram DM Sales Strategy (It All Goes Down in the DM!)

It ALL goes down in the DM. The Instagram DM, that is! If you haven't given too much attention to your Instagram DM Sales Strategy in the past, you are missing out on leads and sales. Why? Because your DM is a sales channel. It is one of the most powerful places to connect with your potential customers and clients. It is a space to serve, to overcome objections, to get to know your followers more.. and ultimately, if the time is right for them, to turn them into clients and customers. In this po...

Jun 22, 202024 minSeason 3Ep. 96

Five KILLER Instagram Strategies Working Right NOW.

Want to sell stuff on Instagram? Of course, you do. Here’s the thing, though. Blindly following crappy advice from so-called ‘social media experts’ won’t help you do it. Especially when it seems like every second person on the Internet these days is dishing out dodgy, outdated, and untested ‘expert advice’ on how to hack the algorithm. The volume of silly myths and old information out there is truly mind-boggling, and honestly? It makes me mad. So, I’ve decided to dedicate this podcast episode t...

Jun 09, 202020 minSeason 3Ep. 95

Why I'm Retiring My Signature Social Media Course (And, What's Next!)

It's no secret that my Signature Social Media Program, Hashtags Aren’t the Answer, is my best selling course. Hundreds of students have graduated from it. It’s had hundreds of testimonials. There's been multiple six-figure launches. And, in full transparency, it brings thousands of dollars into my business every single week. But this week, I’m retiring it.. forever! In this week's episode of the Stevie Says Social podcast, I break down why that is.. and what is coming next! Full show notes for a...

May 25, 202020 minSeason 3Ep. 94

Want to Scale to a Million Dollars? This is *Exactly* How I Plan to Do It.

Want to add $10,000 to your revenue? $100,000? Or, maybe even a MILLION? Good! You should! Often in business, we’re wary of talking about our big revenue goals. We. Shouldn’t. Be. Money is the oxygen of any business, and your revenue is a reflection of your progress. In today’s podcast episode, I’m sharing how I intend to scale my business to a million dollars.. And how you can too. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s h...

May 19, 202024 minSeason 3Ep. 93

From 0 to 300,000 Podcast Downloads in Two Years

Two years. Launching at #2 in the Charts. 300,000 podcast downloads. 250 five star reviews. 5 one star reviews (gotta be honest, right!). 92 episodes. One extended break. Three seasons. And #6 in the all time best selling Marketing podcasts list. In this episode, I break down how I built my podcast from scratch - and, if you’re thinking about starting a podcast, how you can do it too! Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s...

May 12, 202023 minSeason 3Ep. 92

Behind the Scenes of a $50,000USD Online Course Launch

Ever thought about launching an online course, and want a sneaky peek behind the curtain of a successful online course launch to see how it’s done? In the latest Stevie Says Social podcast episode, I break down the recent launch of my signature podcasting course, Launch Your Wildly Successful Podcast. In it, I reveal my strategy, the exact breakdown of my numbers and debrief the launch live so you can see what worked, what didn’t and what I’ll do differently next time! Full show notes for all ep...

May 05, 202026 minSeason 3Ep. 91

Let’s Talk About Negative Feedback, One Star Podcast Reviews & Burn Out, Shall We?

Business can be a big ‘ol bitch sometimes. Like when you spend all day grinding out 14 hours of work, only to check your phone and see a scathing one star review on your podcast. Or when you check your emails on a Saturday morning to find a brutal email saying nasty things. Or when you’re so busy and burnt out that you don’t have time to see your friends, but people you’ve never spoken to are personally offended that you didn’t reply to their DM asking for free advice. Today, we talk about some ...

Apr 27, 202020 minSeason 3Ep. 90

[Bonus] What Is Success Anyway: Chatting Success with Kate Toon on the Kate Toon Podcast

In this bonus episode, I am chatting to Kate Toon on her podcast, The Kate Toon Podcast, all about success. Want to launch a wildly successful podcast? Join my podcasting course here . Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles...

Apr 15, 202037 min

Not Being a Stereotypical Entrepreneur, The Anatomy of a Personal Brand Business, Launching Tips and Podcast SEO with Kate Toon

Want to build a personal brand? Want to know the secrets to selling out and launching, even when people aren't 'supposed' to be buying? Want to know how to launch a podcast? Curious about how to nail podcast SEO? In this episode, I speak to Kate Toon all about her business, her launches, her personal brand, how to get your podcast to the top of the charts and more. We cover: How Kate manages three podcasts, including a daily podcast; Tips and tricks for selling out a launch (even in 'these times...

Apr 15, 202051 minSeason 3Ep. 89

[BONUS] Girl Interrupted: Chatting Business, Babies and Podcasting with Rachelle and Gina from the Girl Interrupted Podcast

In this bonus episode, I am sharing my recent podcast interview with Gina and Rachelle from the Girl Interrupted Podcast. Check them out on Instagram here . Want to Launch Your Wildly Successful Podcast? Doors open now for my signature podcasting course, join here . Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Fr...

Apr 12, 20201 hr

Podcast KickStart: How to Start a Podcast in 2020

I am currently running a free four day training series designed to give you all of the tools you need to start a podcast. This podcast episode is a recording of the first training. You'll learn why you need to start a podcast in 2020. Want to join us in the free training? Head to Podcast Kickstart now. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle busines...

Apr 06, 202048 minSeason 3Ep. 88

Five Productive Things to Do for Your Business During Self-Isolation

Googling things to do at home during self isolation? Seems you’re not the only one: ‘things to do at home during self isolation’ is one of the most Googled terms right now. In this episode, I give you five productive tips for spending your time in self isolation to get started with. Want to kickstart your podcast? Join the free training and learn how to start your own podcast over at www.thecoursecartel.com/podcastkickstart Full show notes for all episodes can be found at https://thecoursecartel...

Mar 30, 202031 minSeason 3Ep. 87

Season Three Trailer: Online Business Strategy

How do I create and sell online courses? How do I build an online business? What’s the best way to create passive income? How do I build a personal brand online? And how do I leverage things like podcasting, social media and online marketing to grow an online audience? Answering THOSE questions is the new focus of this podcast. In this episode, I dive into my business and podcast pivot and the reasons behind it. Get the ultimate course creation checklist at www.steviesayssocial.com/checklist Ful...

Mar 25, 202014 minSeason 3Ep. 86

Launching a Podcast at #1 with Kayla Houlihan

Dreaming of starting a podcast and rocketing to the top of the podcast charts? Well, stop dreaming – because it’s totally possible! In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my podcast blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall. To download my free Podcasting Equipment Cheatsheet, click here . Full show notes for all episodes can be found at https://thecoursecartel...

Dec 16, 201937 minSeason 2Ep. 85

Blending Business and Babies with Lorraine Murphy

In today’s episode, Lorraine and I have a mum-to-mum conversation about why trying to juggle motherhood and business is a recipe for disaster, and why a blend is a far better option. This is an honest conversation that will resonate with anyone that has ever contemplated having kids and wondered how they would manage it with their biz baby, anyone with a new baby (putting my hand up here!) or anyone that has been through it all and come out the other side. Life with business and a baby ain’t eas...

Dec 02, 201956 minSeason 2Ep. 84

Behind The Scenes | 2019 Year in Review

It’s my birthday! Today marks two years since my business officially opened its doors. NOT coincidentally, it also happens to be my ACTUALLY birthday, too. Two years ago, I decided to take the plunge, quit my 9-5 and give this whole business thing a red hot crack. And, intentionally, I gave my notice and selected the 19th of November, 2017 to be my very first day as a free agent. So, this time of year is always cause for extra celebration. It’s also a time for reflection. As we draw towards the ...

Nov 18, 201924 minSeason 2Ep. 83

Steal this Instagram Post and Stories Formula (It WORKS)

Truthbomb: If you feel like you’re hearing crickets when you post on Instagram, it probably hasn't got a single thing to do with the algorithm. It might just be that your content sucks. If that's the case, you NEED my Instagram post and stories content formula. Steal my three part recipe in this episode. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle busin...

Nov 11, 201924 minSeason 2Ep. 82

Seven Ways Podcasting Has Transformed My Business

Wondering if you should start a podcast? In this episode of the Stevie Says Social podcast, I break down all of the different ways in which starting a podcast has transformed my business! Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly artic...

Oct 28, 201926 minSeason 2Ep. 81
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