When I found out that my friend, Clarissa Rayward aka "The Happy Family Lawyer", was coming up to her third anniversary of podcasting, I knew I needed to have her on the poddy to talk about the impact that picking up a microphone has had on her business and her life. As a super busy family lawyer, wife, mum, author, blogger, speaker, membership site owner, course creator and more (phew!), I knew that podcasting would be a time-consuming addition to a very busy schedule. Her answer, though, didn'...
Oct 21, 2019•42 min•Season 2Ep. 80
If you’ve ever wondered “Should I start a podcast?”, you’re not alone. Podcasting is so hot right now and is enjoying a HUGE renaissance. Why? Simple. People these days are time-poor. They don’t have the bandwidth to sit down and watch a gazillion videos, let alone read in-depth blog posts. They’re seeking out options that allow them to multitask, learn on the run and to be entertained, educated and/or informed whilst doing other things. Full show notes for all episodes can be found at https://t...
Oct 14, 2019•21 min•Season 2Ep. 79
When you’re a busy business owner or entrepreneur, the idea of leaving your business baby for any reason can be an overwhelming thought. When it’s for maternity leave, a holiday, stepping back for school holidays or to tend to other priorities in life, an extended break forces you to think about what you’re going to do to prepare and ensure that the business runs without you. At least, it certainly did for me. In the weeks and months leading up to the birth of my first REAL baby, I’ve needed to ...
Oct 07, 2019•22 min•Season 2Ep. 78
Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list? No? Well, you bloody should be. What’s that saying? Oh yeah. Fail to plan, and you plan to fail. Here’s what NOT to do when it comes to your marketing. Listen to a podcast Hear latest social media guru (yes, that includes me) tell you that X is the latest and best thing Immediately drop everything else you are doing and haphazardly try to implement said thing in...
Sep 23, 2019•20 min•Season 2Ep. 76
Let me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you. Ever jumped online and ogled a pair of shoes on a fave brand’s website, only to be tracked around Facebook and Instagram for days with images of them - until you bought the damn things? Yeah? Well, my friend, that is retargeting in action. And, it’s incredibly powerful. Full show notes for all episodes can be found at https://thecoursecartel.com/po...
Sep 16, 2019•22 min•Season 2Ep. 75
Want some tips and tricks for Facebook Ads success from someone in the trenches running them every day? Yeah? Well, you’re in luck because that is exactly what I’m going to give you! Cat Skreiner is a self-confessed tech nerd who - after 20 years in the marketing space working for some of the biggest brands around - now focuses on Facebook Ads strategy and digital analytics. In other words, she knows her shiz when it comes to running killer Facebook ads. So, I decided to get the DL on Facebook A...
Sep 09, 2019•36 min•Season 2Ep. 74
Want to DIY your Facebook Ads but have NFI where on earth to start? If so, you’re not alone. Facebook Ads have always been a powerful way for small businesses and solopreneurs to get in front of their dream clients, but - for many - they have always been a little bit of a dark art. When you are trying to run a business, it’s often always just one ‘to do’ at the end of a very long business to do list. The thought of going beyond the boost button and deep diving into all things Facebook Ads Manage...
Sep 02, 2019•24 min
Have you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat? That’s what we cover in today’s episode of the Stevie Says Social website. In this episode, Louise Henry of Solopreneur Sidekick gives us a simple sales funnel that all service providers can set up and use to start generating those leads and sales on autopilot. Sounds pretty good to me! Full show notes for all episodes can be found at https://thecoursecartel.com/po...
Aug 26, 2019•33 min•Season 2Ep. 72
Please, for the love of all things good and holy, STOP making these LinkedIn mistakes. Some of them are affecting your visibility. Some of them are affecting your reach. And I hate to say it, but some of them are really hurting your online reputation and personal brand. If you’re gonna invest time and energy into doing LinkedIn, you really want to do it right - right? So, I’ll make it easy for you: Here’s the mistakes you NEED to stop making, STAT. Full show notes for all episodes can be found a...
Aug 19, 2019•23 min•Season 2Ep. 71
Considering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start? If so, this is the podcast episode for you! Judging by the feedback received on my recent podcast episode with Ruby Lee - which covered how she generated 1.5 million views on a single post - many of you are inspired by the huge potential that this particular social media platform presents for your business. And, for good reason. Full show notes for all episodes can be found at ...
Aug 12, 2019•25 min•Season 2Ep. 70
Want to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO! With so many small business owners chasing sparkly squirrel, obsessing over their Instagram follower count and forgetting the important foundational elements of good business, it’s no wonder why 90% of them fail in the first five years. If you’ve ever wondered what steps to take first (or next), how to set solid business foundations, what the essential elements of a killer website are, how (...
Jul 22, 2019•1 hr 8 min•Season 2Ep. 69
SURPRISE! I’m having a baby! This is not a drill. There’s a mini Stevie and Jules on the way in t minus 7 weeks. Whhhhhat?! Kept that one on the DL, didn’t I ;) Those who have seen me or spoken to me in the last 7 months would know (the growing basketball on my stomach is kind of hard to miss). But those who haven’t? Well, this would be NEW news. I must say, I’ve never really been one for a big baby announcement. Full show notes for all episodes can be found at https://thecoursecartel.com/podcas...
Jul 15, 2019•28 min•Season 2Ep. 68
Guys! We’re in a fresh, shiny new financial year. That means that it is the perfect time to start revisiting our goals - business goals, financial goals, social media goals.. you name it. If you’re all like yeah, yeah, yeah.. but where the hell do I start - this is the podcast episode for you. Clare Wood is a business coach specialising in service-based businesses. In this episode, we dive deep into two areas that are very relevant to all business owners - numbers and goal setting at the beginni...
Jul 09, 2019•1 hr 10 min•Season 2Ep. 67
When you work in digital marketing as long as I have, you start to play favourites. Favourite tools, I mean. There are certain digital apps and tools that give me love heart eyes. They just make my life so much easier, and some? Well, I quite literally couldn’t do business without them. In this episode of the Stevie Says Social podcast, I break down the digital marketing tools that have changed my business life for the better. Who doesn’t love a good list of new tools to check out, right? Full s...
Jul 02, 2019•31 min•Season 2Ep. 66
Wondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a personal profile? Or, whether you should switch to an Instagram Creator account? With all of Instagram’s new features (not to mention an ever changing Instagram algorithm), it can be difficult to know which Instagram profile is best suited to your needs. In this episode, I tell you about all three. Full show notes for all episodes can be found at https...
Jun 25, 2019•32 min•Season 2Ep. 65
Ahhhhh, LinkedIn. Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far? It’s been all spammy connection request and stale, ‘professional’ posts with zero personality. YAWN, right? Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now, and if you AREN’T taking advantage of it? Well, you’re missing out BIG time. Join the free Social Me...
Jun 19, 2019•51 min•Season 2Ep. 64
Wondering what goes on behind the scenes of a successful launch? The good, the bad and, well - to be honest - the ugly, too? Of course you do. Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes. The latest launch of my Hashtags Aren’t The Answer membership program was no different. In this episode, I discuss five launch lessons from my most successful launch to da...
Jun 11, 2019•33 min•Season 2Ep. 63
Want to learn how to hack your own PR? You should. There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business. Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you. In today's Stevie Says Social podcast episode, I chat to Odette Barry from Odette and Co all about how to Hack Yo...
Jun 03, 2019•53 min•Season 2Ep. 62
You can call me Marie Kondo if you like, because I have just spent the better part of the weekend completely spring cleaning my business.⠀⠀⠀⠀ Last week, I got busy. And it stressed me out. But more than that, it stressed me out that I wasn't making life easy for myself. Messy folders, messy inbox, random documents all over my desktop. Just BIZ CLUTTER. In this episode, I am going to walk you through all of the things I did to spring clean my business. And, maybe, to inspire you to do the same! F...
May 28, 2019•33 min•Season 2Ep. 61
Ever thought about building a personal brand online? That's exactly what Erin Henry has done, and in this episode she gives away her top tips for doing the same. Erin is a Personal Branding Strategist who has built a successful coaching business as a result of her focus on creating regular consistent content on a number of different platforms. She has a Youtube Channel with over 100,000 subscribers, a podcast, and is very active on live video on Instagram. In this episode, we uncover all of the ...
May 14, 2019•49 min•Season 2Ep. 60
Want to learn how to grow your social media following with Competitions? Well, there's a right way to do it, and a wrong way to do it. In this episode, I give you a simple strategy for rolling out a competition on social media that not only grows your social media following but also gets you real results in your business, too - leads, sales and money in the bank! I also provide three circumstances in which running such a competition to grow your social media following is smart, including: When b...
May 07, 2019•22 min•Season 2Ep. 59
Just so you know? There's a LOT of change going down in the world of Facebook ads. What worked even six months ago doesn't work anymore. Competition on the platform is increasing, and ad costs are rising. Case in point? Two years it would cost me $100 to acquire 300 leads. Now, it's $300 to acquire 100 (on a very good day). With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works. Instead, you need to know the strategies that work. In this week's Stevi...
Apr 29, 2019•37 min•Season 2Ep. 58
Want to know how to build a simple social media sales funnel that sells, but unsure where to start? If so, you're not alone. In this podcast episode, I speak to Tegan Studsor from Traffic Force and AusQ Training. Tegan is a recent student in the Hashtags Aren't The Answer program, and through the program has gone through the process of lifting her social media game within her businesses. Anyone who is struggling with their socials will benefit a lot from this episode. In it, we discuss Tegan's c...
Apr 22, 2019•44 min•Season 2Ep. 57
Are hashtags the answer when it comes to your social media strategy? That is the question we tackle in today's episode. We cover: The difference between strategies and tactics; Why focusing on random tactics like hashtags without having a social media strategy isn't smart; What hashtags are and how to use them, with a focus on Instagram; The right way and the wrong way to use hashtags on your posts and stories; The importance of using hashtags that attract your ideal client and which hashtags wi...
Apr 15, 2019•24 min•Season 2Ep. 56
One of the most important elements of branding? Killer copy! This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out. Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients. In this episode, we chat about: Where copywriting sits in the branding mix; The ...
Apr 08, 2019•54 min•Season 2Ep. 55
In this episode, we cover the four essential elements of social media success. So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want. Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are: Branding Social Media and Content A Selling System Traffic Pin this! Full show notes for all episodes can be found at https://thecou...
Apr 01, 2019•19 min•Season 2Ep. 54
Want to start and grow the business of your dreams? If so, this is the episode for you. Whether you’re still in corporate and you’re dreaming of more freedom, or you’re a business owner wanting to take your biz baby to the next level, there is some gold in here for you. Kaylene Langford is the founder and co-director of StartUp Creative. She is a business coach that works with people to help them realise their potential and exceed their own expectations. In this episode, we chat about how to sta...
Mar 26, 2019•48 min•Season 2Ep. 53
Wondering how to get your first - or your next - 10,000 followers on Instagram? If so, you’re not alone. ‘How to get your first 10,000 followers on Instagram’ is one of the most Googled social media search queries out there. We ALL want the answer. In this episode, let’s go through how to get your first 10,000 Instagram followers – or at least, how I did it and some tips and tricks to help you get there too. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ --...
Mar 19, 2019•37 min•Season 2Ep. 52
Jo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stationery who has worked with a number of big brands including Givenchy and Chanel. In this episode, we discuss ways that she and other small businesses can amplify their business by stepping away from digital marketing and personalising their marketing efforts offline. We chat about: Jo's business, her clients and what modern calligraphy is; Jo’s work...
Mar 11, 2019•51 min•Season 2Ep. 51
Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space. With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' initiatives. Jess and I discuss how to use events in your business as both a marketing and customer exp...
Feb 26, 2019•40 min•Season 2Ep. 50
